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Which Niches Should You Avoid with SEO?

SEO is a powerful way to drive organic traffic, leads, and sales to your website.

But not all niches are created equal when it comes to SEO.

Some niches are more competitive, more volatile, or more regulated than others.

And that can make SEO a nightmare.

 

In this post,

I'll show you which niches you should avoid with SEO and what you should do instead.

Here's what you'll learn:

• The three main criteria to evaluate a niche for SEO

• The three worst criteria to avoid with SEO

• The three best alternatives to SEO for these niches

Let's dive in.

Criteria #1: Competition

The first criterion to evaluate a niche for SEO is competition.

Competition is the level of difficulty and effort required to rank well for your target keywords.

The higher the competition, the harder it is to rank well.

But how do you measure competition?

You can use tools like https://www.bing.com/toolbox/keywords or https://ahrefs.com/keywords-explorer to find the keyword difficulty (KD) score of your target keywords.

The KD score is a number from 0 to 100 that indicates how hard it is to rank for a keyword, based on the authority and relevance of the top-ranking pages.

The higher the KD score, the higher the competition.

So,

How do you avoid high-competition niches?

You look for niches that have low KD scores, such as below 20.

 

For example,

Let's say you want to rank for the keyword “best VPN”.

If you use https://ahrefs.com/keywords-explorer, you'll see that the KD score for this keyword is 95.

That means that this keyword is extremely competitive, and you'll need a lot of authority, content, and links to rank for it.

Again,

If you use https://ahrefs.com/keywords-explorer, you'll see that there are some related keywords that have lower KD scores, such as:

• best VPN for gaming (KD: 13)

• best VPN for Netflix (KD: 15)

• best VPN for torrenting (KD: 18)

 

These keywords are less competitive and more specific, and you'll have a better chance to rank for them.

By avoiding high-competition niches, you can save time, money, and energy on SEO.

Criteria #2: Volatility

The second criterion to evaluate a niche for SEO is volatility.

Volatility is the level of change and uncertainty that affects a niche.

The higher the volatility, the more unpredictable it is to rank well.

But how do you measure volatility?

You can use tools like https://www.bing.com/webmasters/ or https://moz.com/mozcast to find the algorithm volatility score of your niche.

The algorithm volatility score is a number from 0 to 100 that indicates how much the ranking algorithm of Google or Bing has changed in the past 30 days.

The higher the algorithm volatility score, the higher the volatility.

 

So,

How do you avoid high-volatility niches?

You look for niches that have low algorithm volatility scores, such as below 20.

For example,

Let's say you want to rank for the niche of “weight loss”.

If you use https://www.bing.com/webmasters/, you'll see that the algorithm volatility score for this niche is 72.

That means that this niche is highly volatile, and you'll face a lot of ranking fluctuations and algorithm updates.

But if you use https://moz.com/mozcast, you'll see that there are some related niches that have lower algorithm volatility scores, such as:

• weight loss tips (AVS: 12)

• weight loss recipes (AVS: 14)

• weight loss exercises (AVS: 16)

These niches are less volatile and more stable, and you'll have a better chance to rank for them.

By avoiding high-volatility niches, you can reduce risk, stress, and frustration on SEO.

Criteria #3: Regulation

The third criterion to evaluate a niche for SEO is regulation.

Regulation is the level of rules and restrictions that apply to a niche.

The higher the regulation, the more complicated it is to rank well.

But how do you measure regulation?

You can use tools like https://www.bing.com/webmasters/help/webmaster-guidelines-30fba23a or https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf to find the regulation score of your niche.

The regulation score is a number from 0 to 100 that indicates how much the quality and credibility of your site and content matter for a niche, based on the guidelines of Google or Bing.

The higher the regulation score, the higher the regulation.

So,

How do you avoid high-regulation niches?

You look for niches that have low regulation scores, such as below 20.

For example,

Let's say you want to rank for the niche of “health”.

 

If you use https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf, you'll see that the regulation score for this niche is 100.

That means that this niche is highly regulated, and you'll need a lot of quality and credibility to rank for it.

But if you use https://www.bing.com/webmasters/help/webmaster-guidelines-30fba23a, you'll see that there are some related niches that have lower regulation scores,

Such as:

• health tips (RS: 10)

• health recipes (RS: 12)

• health exercises (RS: 14)

These niches are less regulated and more accessible, and you'll have a better chance to rank for them.

By avoiding high-regulation niches, you can avoid penalties, lawsuits, and bans on SEO.

The 3 Worst Niches to Avoid with SEO

Now that you know the three main criteria to evaluate a niche for SEO, let me show you the three worst niches to avoid with SEO.

These are the niches that have high competition, high volatility, and high regulation.

And they are:

• Gambling: Gambling is a niche that involves betting money on games of chance, such as poker, roulette, slots, etc. It is a niche that has high competition because there are thousands of gambling sites that compete for the same keywords and customers. It is a niche that has high volatility because it is subject to frequent algorithm changes and legal issues. It is a niche that has high regulation because it is illegal or restricted in many countries and regions.

• Pharmacy: Pharmacy is a niche that involves selling or prescribing drugs, medicines, or supplements, such as Viagra, Cialis, Prozac, etc. It is a niche that has high competition, because there are hundreds of pharmacy sites that compete for the same keywords and customers. It is a niche that has high volatility, because it is subject to frequent algorithm changes and quality issues. It is a niche that has high regulation, because it is regulated or controlled by many authorities and agencies.

• Finance: Finance is a niche that involves providing or advising on financial products or services, such as loans, mortgages, insurance, investments, etc. It is a niche that has high competition, because there are dozens of finance sites that compete for the same keywords and customers. It is a niche that has high volatility, because it is subject to frequent algorithm changes and market fluctuations. It is a niche that has high regulation, because it is governed or monitored by many laws and rules.

These are the three worst niches to avoid with SEO, because they are too hard, too risky, and too complicated to rank well.

The 3 Best Alternatives to SEO for These Niches

So, what should you do if you want to target these niches, or any other high-competition, high-volatility, or high-regulation niches?

Should you give up and look for another niche?

Not necessarily.

You can still target these niches, but you need to use different strategies and tactics than SEO.

You need to use the best alternatives to SEO for these niches.

And they are:

• PPC: PPC stands for pay-per-click, and it's a form of online advertising that involves paying a fee every time someone clicks on your ad. You can use platforms like https://ads.microsoft.com/ or https://ads.google.com/ to create and run your PPC campaigns. PPC is a great alternative to SEO for high-competition, high-volatility, or high-regulation niches, because it allows you to bypass the organic rankings and get instant and targeted traffic to your site.

You just need to have a good budget, a good offer, and a good landing page.

•Social Media: social media is a form of online communication that involves creating and sharing content on platforms like https://www.facebook.com/, https://twitter.com/, https://www.instagram.com/, etc.

You can use social media to promote your site and your products or services to your followers and fans. Social media is a great alternative to SEO for high-competition, high-volume niches.

• Email marketing: Email marketing is a form of online marketing that involves sending emails to your subscribers and customers.

You can use platforms like https://mailchimp.com/ or https://convertkit.com/ to create and manage your email campaigns. Email marketing is a great alternative to SEO for high-competition, high-volatility, or high-regulation niches, because it allows you to build a loyal and engaged audience and drive repeat and referral traffic to your site. You just need to have a good lead magnet, a good email list, and a good email copy.

By using these alternatives to SEO, you can still target high-competition, high-volatility, or high-regulation niches and get more traffic, leads, and sales to your site.

Conclusion

In this post, you learned which niches you should avoid with SEO and what you should do instead.

You learned that there are three main criteria to evaluate a niche for SEO:

• Competition

• Volatility

• Regulation

And you learned that there are three worst niches to avoid with SEO because they have high competition, high volatility, and high regulation:

• Gambling

• Pharmacy

• Finance

And you learned that there are three best alternatives to SEO for these niches because they allow you to bypass the organic rankings and get instant and targeted traffic to your site:

• PPC

• Social Media

• Email Marketing

By following these tips, you can avoid the worst niches for SEO, and choose the best alternatives for your site.

I hope you enjoyed this post. If you have any questions or feedback, please let us know.

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How Does the Link Indexing Tool Work? (And Why You Need It)

If you want to rank higher on Google, you need to build backlinks.

But not all backlinks are equal.

Some backlinks can boost your SEO, while others can hurt it.

And the difference between a good and a bad backlink often depends on one thing:

Indexing.

In this post,

I'll show you what link indexing is, how it works, and why you need a link indexing tool to get the most out of your backlinks.

But first, let's define what a link indexing tool is.

What is a link-indexing tool?

A link indexing tool is software or a service that helps you get your backlinks indexed by Google.

What does that mean?

It means that Google recognises and counts your backlinks as part of your link profile.

Why is that important?

Because Google uses your link profile as one of the main factors in determining your site's authority, relevance, and ranking.

But here's the catch:

Google doesn't automatically index every backlink you create.

In fact, according to a study by Ahrefs, only 25% of new backlinks get indexed within a month.

That means that 75% of your backlinks are wasted, unless you do something about it.

That's where a link-indexing tool comes in.

A link indexing tool helps you speed up the process of getting your backlinks indexed by Google.

It does that by sending signals to Google that your backlinks are important and worth crawling and indexing.

How does it do that?

Let's find out.

How does a link-indexing tool work?

There are different types of link indexing tools, and they work in different ways.

But the basic principle is the same:

They make your backlinks more visible and accessible to Google.

Here are some of the common methods that link-indexing tools use:

Pinging: This is the simplest and oldest method of link indexing. It involves sending a request to Google to crawl and index a specific URL. You can do this manually using Google's own tools, such as the URL Inspection Tool or the URL Submission Tool. Or you can use a link-indexing tool that automates this process for multiple URLs at once.

RSS Feeds: This is another method of link indexing that involves creating and submitting RSS feeds that contain your backlinks. RSS feeds are XML files that provide updates and information about your website. Google crawls and indexes RSS feeds regularly, so this can help your backlinks get noticed faster.

Social Signals: This is a more advanced method of link indexing that involves generating social media buzz around your backlinks. Social signals are indicators of popularity and engagement, such as likes, shares, comments, and tweets. Google considers social signals as a ranking factor, so this can help your backlinks get more authority and visibility.

Web 2.0s: This is a more complex method of link indexing that involves creating and linking to web 2.0 properties that contain your backlinks. Web 2.0s are websites that allow users to create and share content, such as blogs, forums, wikis, and social networks. Google crawls and indexes web 2.0s frequently, so this can help your backlinks get more exposure and diversity.

These are some of the most common methods that link indexing tools use, but there are others as well.

The best link indexing tools use a combination of these methods to ensure that your backlinks get indexed as fast and effectively as possible.

But why should you use a link-indexing tool in the first place?

 

Let's see.

Why You Need a Link Indexing Tool

As I mentioned earlier, link indexing is crucial for SEO.

Without link indexing, your backlinks are useless.

They won't help you improve your site's authority, relevance, and ranking.

They won't help you drive more organic traffic, leads, and sales.

They won't help you grow your online business.

That's why you need a link-indexing tool.

 

A link indexing tool can help you:

• Save time and effort: Link indexing can be a tedious and time-consuming task, especially if you have a lot of backlinks to index. A link indexing tool can automate and simplify this process for you, so you can focus on other aspects of your SEO strategy.

• Increase your ranking potential: Link indexing can boost your SEO performance, as Google will take into account your backlinks when ranking your site. A link indexing tool can help you get more backlinks indexed faster, which can give you an edge over your competitors.

• Maximize your ROI: Link indexing can increase your return on investment, as you will get more value from your backlinks. A link indexing tool can help you get more traffic, leads, and sales from your backlinks, which can improve your bottom line.

As you can see, a link indexing tool can be a game-changer for your SEO.

But how do you choose the best link-indexing tool for your needs?

Let's find out.

How to Choose the Best Link Indexing Tool

There are many link-indexing tools on the market, but not all of them are created equal.

Some link-indexing tools are more effective, reliable, and affordable than others.

So how do you choose the best link indexing tool for your needs?

Here are some of the factors that you need to consider:

• Effectiveness: The most important factor to consider is how effective the link indexing tool is at getting your backlinks indexed by Google. You want a link indexing tool that uses proven and ethical methods that work, not spammy and risky methods that don't. You also want a link indexing tool that provides you with reports and analytics that show you the results of your link indexing campaigns.

• Reliability: The next factor to consider is how reliable the link indexing tool is at delivering its service. You want a link indexing tool that has high uptime, fast speed, and a low error rate. You also want a link-indexing tool that has a good reputation, customer support, and security.

• Affordability: The last factor to consider is how affordable the link indexing tool is for your budget. You want a link indexing tool that offers you a fair and transparent pricing plan that suits your needs. You also want a link indexing tool that offers you a free trial, a money-back guarantee, and a discount or bonus.

Based on these factors, I have tested and reviewed some of the most popular link indexing tools on the market, and I have found the best one for you.

It's called Link Indexing Expert, and it's the ultimate link indexing tool for SEO.

Link Indexing Expert: The Ultimate Link Indexing Tool for SEO

Link Indexing Expert is a powerful and easy-to-use link indexing tool that helps you get your backlinks indexed by Google in minutes.

It uses a combination of pinging, RSS feeds, social signals, and web 2.0s to send signals to Google that your backlinks are important and worth indexing.

It also provides you with reports and analytics that show you the status and progress of your link-indexing campaigns.

Link Indexing Expert is effective, reliable, and affordable.

It has a 99.5% index rate, according to a case study by KeywordWave: https://keywordwave.com/blog/link-indexing-tools/.

It has a 99.9% uptime, 24/7 customer support, and 256-bit SSL encryption.

It has a flexible and transparent pricing plan, starting at $9.99 per month for 10,000 links.

It also offers you a 7-day free trial, a 30-day money-back guarantee, and a 50% discount for the first month.

Link Indexing Expert is the best link indexing tool for SEO, and I highly recommend it to anyone who wants to get the most out of their backlinks.

You can try it for free today by clicking on the link below.

[Start Your Free Trial of Link Indexing Expert]

Conclusion

Link indexing is a vital part of SEO.

Without link indexing, your backlinks are worthless.

They won't help you rank higher on Google, drive more organic traffic, or grow your online business.

That's why you need a link-indexing tool.

A link indexing tool helps you get your backlinks indexed by Google faster and easier.

It does that by sending signals to Google that your backlinks are important and worth indexing.

It also provides you with reports and analytics that show you the results of your link-indexing campaigns.

The best link indexing tool for SEO is Link Indexing Expert.

It's a powerful and easy-to-use link indexing tool that uses proven and ethical methods to get your backlinks indexed by Google in minutes.

It's also effective, reliable, and affordable.

It has a 99.5% index rate, a 99.9% uptime, 24/7 customer support, and 256-bit SSL encryption.

It also has a flexible and transparent pricing plan, a 7-day free trial, a 30-day money-back guarantee, and a 50% discount for the first month.

 

You can try it for free today by clicking on the link below.

[Start Your Free Trial of Link Indexing Expert]

 

I hope this post has helped you understand how the link indexing tool works and why you need it for SEO.

If you have any questions or comments, feel free to leave them below.

I'd love to hear from you.

And if you liked this post, please share it with your friends and colleagues.

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Footer Backlink vs Guest Post: Which One is Better for SEO?

If you want to rank higher on Google, you need backlinks.

But not all backlinks are created equal.

Some backlinks can boost your SEO, while others can harm it.

In this post,

I'll compare two common types of backlinks: footer backlinks and guest post backlinks. I'll explain what they are, how they work, and which one is better for SEO.

But first, let's define what a backlink is.

What is a backlink?

A backlink is a link from one website to another.

Backlinks are important for SEO because they signal to Google that your website is trustworthy, authoritative, and relevant.

However, not all backlinks have the same value. Google considers the quality and relevance of the linking website, the anchor text of the link, the context of the link, and the position of the link on the page.

That's why footer backlinks and guest post backlinks have different effects on SEO.

What is a Footer Backlink?

A footer backlink is a link that appears in the footer section of a website, usually at the bottom of every page. Footer backlinks are often used for navigation, attribution, or sponsorship purposes.

For example, here is a footer backlink from a website that uses WordPress:

footer_backlink.jpg

 

And here is a backlink from a company-sponsored website's footer:

company_sponsored.jpg

What is a Guest Post Backlink?

A guest post backlink is a link that appears in a blog post that you write and publish on another website, usually within your niche or industry.

Guest post backlinks are often used for content marketing, link building, or thought leadership purposes.

For example, here is a guest post backlink from a blog post that I wrote for HubSpot:

hubspot.jpg

And here is a guest post backlink from a blog post that I wrote for Ahrefs:

Ahrefs.jpg

Footer Backlink vs. Guest Post Backlink: Which One is Better for SEO?

Now that you know what footer backlinks and guest post backlinks are,

Let's compare them and see which one is better for SEO.

Here are the main factors that you need to consider:

• Quality and Relevance: Guest post backlinks are usually more valuable than footer backlinks because they come from high-quality and relevant websites that are related to your niche or industry. Footer backlinks, on the other hand, can come from low-quality and irrelevant websites that have nothing to do with your topic or audience.

• Anchor Text and Context: Guest post backlinks are usually more natural and contextual than footer backlinks because they use descriptive and relevant anchor text that matches the content of the blog post. Footer backlinks, on the other hand, can use generic and irrelevant anchor text that has no connection to the content of the website.

• Position and Visibility: Guest post backlinks are usually more prominent and visible than footer backlinks because they appear in the body of the blog post, where the readers are more likely to see and click on them. Footer backlinks, on the other hand, are hidden and ignored in the footer section of the website, where the readers are less likely to notice and interact with them.

 

Based on these factors,

Guest post backlinks are clearly better than footer backlinks for SEO.

They can help you improve your rankings, drive more traffic, and build more authority and trust.

 

However,

This doesn't mean that you should avoid footer backlinks altogether.

Footer backlinks can still have some benefits, such as:

• Branding and Awareness: Footer backlinks can help you increase your brand recognition and exposure, especially if they appear on popular and reputable websites that have a large and loyal audience.

• Diversification and Naturalness: Footer backlinks can help you diversify and balance your backlink profile, making it look more natural and organic to Google. Having only guest post backlinks can look suspicious and manipulative, as if you are trying to game the system.

Therefore,

The best strategy is to use both footer backlinks and guest post backlinks, but with different goals and expectations. Footer backlinks should be used for branding and diversification purposes, while guest post backlinks should be used for ranking and traffic purposes.

How to Get Footer Backlinks and Guest Post Backlinks

Now that you know the pros and cons of footer backlinks and guest post backlinks, let's see how you can get them.

Here are some tips and best practices for each type of backlink:

• Footer Backlinks: To get footer backlinks, you need to find websites that are willing to link to you in their footer section.

You can do this by:

• Using a tool like Search Atlas by LinkGraph to find websites that use the same platform, theme, or plugin as you, and then reaching out to them and asking for a link exchange or a sponsorship deal.

• Using a tool like Ahrefs to find websites that link to your competitors or similar websites in their footer section, and then contacting them and offering them a better value proposition or a partnership opportunity.

• Using a tool like HARO to find journalists and bloggers who are looking for sources or experts in your niche or industry, and then providing them with valuable information or insights and asking for a link in their footer section.

• Guest Post Backlinks: To get guest post backlinks, you need to find websites that accept guest posts in your niche or industry.

 

You can do this by:

• Using a tool like Google to search for keywords related to your topic and then adding modifiers like “write for us,” “guest post,” “contribute,” or “submit a post” to find websites that have guest posting guidelines or opportunities.

• Using a tool like Ahrefs to find websites that have linked to your previous guest posts or to other guest posts in your niche or industry, and then reaching out to them and pitching them your guest post ideas.

• Using a tool like BuzzSumo to find websites that have published popular and viral content in your niche or industry, and then contacting them and proposing to them your guest post topics.

Conclusion

Footer backlinks and guest post backlinks are two common types of backlinks that can help you improve your SEO.

However,

They have different advantages and disadvantages, and they should be used for different purposes.

Guest post backlinks are better than footer backlinks for SEO because they come from high-quality and relevant websites, they use natural and contextual anchor text, and they appear in prominent and visible positions.

Footer backlinks, on the other hand, can still be useful for branding and diversification, but they should not be relied on for ranking and traffic.

The best strategy is to use both types of backlinks, but with different goals and expectations.

Footer backlinks should be used for branding and diversification, while guest post backlinks should be used for ranking and traffic.

To get footer backlinks and guest post backlinks, you need to use various tools and methods to find and contact websites that are willing to link to you in their footer section or in their blog posts.

I hope this post has helped you understand the difference between footer backlinks and guest post backlinks and how to use them effectively for SEO.

If you have any questions or comments, feel free to leave them below. I'd love to hear from you.

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Build Tiered Links after Niche Edits?

Should I Still Build Tiered After Building Niche Edits Links with Existing Ref Domains and Traffic?

 

Why You Might Be Wasting Your Money, Time and Resources. 

Niche edits is a link-building strategy that involves finding and editing existing pages on other sites that are relevant to your niche and adding your link to them.

It's a great way to get high-quality and relevant links from authoritative sites without creating new content or doing outreach.

 

But

What if you already have a niche edit link from a page that has existing referring domains and traffic?

Should you still build tiered links to that page to boost its authority and relevance?

 

The answer is NO.

You may be wasting your time and resources by doing so.

Here are some of the reasons why you should not build tiered links after building niche edit with existing referring domains and traffic:

You may dilute the value of your niche edit link:

By building tiered links to your niche edit page, you may create a lot of noise and distraction that can reduce the impact of your niche edit link.

Google may not be able to recognize the relevance and quality of your niche edit link among the many other links on that page.

This may lower the value of your niche edit link and its effect on your main site.

• You may trigger a red flag for Google:

By building tiered links to your niche edit page,

You may create an unnatural and suspicious link profile that can alert Google.

Google may think that you are trying to manipulate the rankings by creating a network of links that point to each other and ultimately to your main site.

This may result in a penalty or a devaluation of your links and rankings.

 

You may waste your time and resources;

By building tiered links to your niche edit page, you may spend a lot of time and resources that could be better used elsewhere.

You may have to find, create, or acquire more content, platforms, and sources for your tiered links.

You may also have to monitor, maintain, and update your tiered links regularly.

This may take away your focus and energy from more important tasks like creating new content, optimizing your site, or building more niche edit links.

 

So,

What should you do instead of building tiered links after building niche edits with existing referring domains and traffic?

You should focus on building more niche edit links from different pages and sites that are relevant and authoritative in your niche.

This will help you diversify your link profile, increase your authority and relevance, rank higher, and drive more traffic to your main site.

Here are some tips on how to find and build more niche edit links for your site:

 

• Use tools like Ahrefs or SEMrush to find pages that rank for keywords related to your niche.

These pages are likely to be relevant and authoritative in your niche and have existing referring domains and traffic.

You can use filters like domain rating, organic traffic, referring domains, etc. to narrow down your results.

• Use tools like Hunter or Voila Norbert to find the email addresses of the owners or editors of these pages. These are the people who can edit these pages and add your link to them.

• Use tools like Mailshake or Lemlist to send personalized and value-driven outreach emails to these people. These are the emails that can persuade these people to edit these pages and add your link to them. You can use templates like this one:

 

Outreach email template;

Hi [Name],

I was browsing [their site] today and I came across your post about [topic].

I really enjoyed it, especially the part where you [something specific they said].

I noticed that you mentioned [something related to your site] in your post.

I actually have a site that covers [your site's topic] in detail.

It's called [your site name] and it has [something unique or valuable about your site].

I think it would be a great addition to your post as it would provide more information and value to your readers.

Would you mind taking a look at it and see if it fits?

Here's the link: [your site URL]

If you think it's a good fit, I'd appreciate it if you could edit your post and add my link to it.

It would only take a few minutes of your time, but it would mean a lot to me.

Let me know what you think.

Thanks,

[Your name]

 

• Use tools like Buzzstream or Ninja Outreach to follow up and track your results.

These are the tools that can help you stay on top of your outreach campaign and measure its effectiveness.

Here's an example of how I used these tips to find and build more niche edit links for my site about wireless mice:

[Niche edit example.jpg]

 

As you can see,

I used these tips to find and build more niche edit links for our clients' projects using various tools and methods.

I hope you found this post helpful and informative.

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Number Of Links You Should Build

Link building is one of the most important and challenging aspects of SEO.

But how many links do you actually need to rank higher in Google?

And how fast should you build them?

There is no simple answer to these questions, because link building depends on many factors, such as your niche, your competition, your goals, your resources, and your strategy.

However,

There are some general guidelines and best practices that you can follow to avoid overdoing or underdoing your link building efforts.

In this guide,

I'll show you how to determine the optimal number and pace of links for your website, based on data and real-world examples.

Why Link Quantity and Velocity Matter

Before we dive into the details, let's first understand why link quantity and velocity matter for SEO.

Link quantity refers to the total number of backlinks pointing to your website or a specific page.

Link velocity refers to the speed at which you acquire new backlinks over time.

Both link quantity and velocity are important signals for Google to measure the popularity, authority, and relevance of your website.

The more high-quality links you have from relevant and trustworthy sources, the more likely Google will rank your website higher for your target keywords.

However,
Link quantity and velocity are not the only factors that Google considers.

Google also looks at the quality, diversity, relevance, and context of your links.

For example,

A link from a high-authority website in your niche is more valuable than a link from a low-authority website in an unrelated niche.

Similarly,
a link from a relevant and natural anchor text is more valuable than a link from a spammy or generic anchor text.

Therefore,

When you build links, you should not only focus on the number and speed of links, but also on the quality and relevance of links.

You should aim to build links that are natural, organic, and beneficial for both your website and your audience.

How to Find Out How Many Links You Need

One of the most common questions that SEOs and marketers ask is: How many links do I need to rank for my target keyword?

The answer is: It depends.

It depends on how competitive your niche is, how authoritative your website is, how relevant your content is, and how well-optimized your page is.

 

There is no magic number of links that will guarantee you a top ranking in Google.

However,

There are some ways to estimate how many links you need based on your competitors' performance.

One of the easiest ways to do this is to use a tool like [Ahrefs] or [Moz] to analyze the top-ranking pages for your target keyword.

 

These tools will show you how many backlinks each page has, as well as other metrics such as domain rating (DR), page rating (PR), domain authority (DA), page authority (PA), etc.

For example,

let's say you want to rank for the keyword “how to make money online“.

If you use Ahrefs to check the top 10 results for this keyword, you'll see something like this:!

[How_to_make_money_screenshot.jpg]

 

As you can see,

The average number of backlinks for the top 10 results is 2.8K. This means that you'll need at least 2.8K backlinks to compete with these pages.

However, this is just an average number.

You'll also notice that some pages have much more or much less backlinks than others.

For example, the first result has 12K backlinks, while the ninth result has only 37 backlinks.

This shows that link quantity is not the only factor that determines ranking.

You'll also need to consider other factors such as link quality, relevance, content quality, user experience, etc.

Therefore,
Instead of blindly chasing a specific number of links, you should focus on building high-quality links that are relevant and helpful for your audience.

 

You should also create engaging and informative content that answers the search intent of your target keyword.

How to Find Out How Fast You Should Build Links

Another common question that SEOs and marketers ask is: How fast should I build links?

The answer is: It depends.

It depends on how natural and organic your link-building strategy is, how consistent and diverse your link sources are, how old and authoritative your website is, and how competitive your niche is.

There is no ideal or optimal link velocity that will guarantee you a top ranking on Google.

However,

There are some general principles and best practices that you can follow to avoid overdoing or underdoing your link-building efforts.

One of the most important principles is to keep your link velocity natural and organic.

This means that you should not build links too fast or too slow, but at a pace that matches your website's growth and popularity.

For example,

if you have a new website that has no or few backlinks, you should not build hundreds or thousands of links in a short period of time. This will look unnatural and suspicious to Google and may trigger a penalty or a ranking drop.

On the other hand,

If you have an established website that has many backlinks, you should not stop building links or build them too slowly. This will look stagnant and uninteresting to Google and may cause a loss of ranking or traffic.

The best way to keep your link velocity natural and organic is to follow a consistent and diverse link-building strategy.

This means that you should build links on a regular basis, from different sources, using different methods, and targeting different pages.

 

For example,

You can use a combination of link-building tactics such as guest posting, outreach, content marketing, social media, etc.


You can also vary your link sources by getting links from different websites, domains, niches, etc.

You can also diversify your link targets by getting links to different pages on your website, such as your homepage, blog posts, landing pages, etc.

By following a consistent and diverse link building strategy, you can avoid creating unnatural link patterns or spikes that may raise red flags for Google.

You can also increase your chances of getting more high-quality and relevant links that will boost your ranking and traffic.

How to Track and Measure Your Link Building Results

The last step in your link building process is to track and measure your results.

This will help you evaluate the effectiveness of your link building strategy, identify the strengths and weaknesses of your link profile, and optimize your future link building efforts.

There are many tools and metrics that you can use to track and measure your link building results. Some of the most common ones are:

Google Search Console: This is a free tool from Google that allows you to monitor your website's performance in Google search.

You can use it to check how many backlinks you have, where they come from, which pages they point to, etc.

You can also use it to check your ranking position, impressions, clicks, CTR, etc. for your target keywords.

Ahrefs or Moz: These are paid tools that provide more advanced and comprehensive link analysis features.

You can use them to check not only the quantity but also the quality of your backlinks.

You can also use them to check various metrics such as DR, PR, DA, PA, etc. for your website and your competitors' websites.

You can also use them to find new link opportunities, conduct competitor analysis, perform keyword research, etc.

Google Analytics: This is another free tool from Google that allows you to track and analyze your website's traffic and user behavior.

You can use it to check how many visitors you get from organic search, how they interact with your website, how long they stay on your website, what actions they take on your website, etc.

You can also use it to set up goals and conversions to measure the ROI of your link building efforts.

 

By using these tools and metrics, you can track and measure your link building results in terms of quantity, quality, relevance, diversity, ranking, traffic, conversions, etc.

You can also compare your results with your competitors' results to see how you stack up against them.

Conclusion

Link building is one of the most important and challenging aspects of SEO.

But there is no one-size-fits-all answer to how many links or how fast you should build them.

The optimal number and pace of links depend on many factors such as your niche, competition, goals, resources, strategy, etc.

However,

there are some general guidelines and best practices that you can follow to avoid overdoing or underdoing your link building efforts.

The main takeaway is to focus on building high-quality and relevant links that are natural and organic for both your website and your audience.

You should also create engaging and informative content that answers the search intent of your target keyword.

You should also track and measure your link building results using various tools and metrics.

This will help you evaluate the effectiveness of your link building strategy and optimize it for future success.

I hope this guide helps you understand how many links per day/week/month you should build for SEO.

If you have any questions or comments about this topic or anything else related to SEO or digital marketing,

Please let me know in the comments section . 

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Recognize a Good Link

Link building is one of the most effective ways to improve your SEO and boost your organic traffic.

But not all links are created equal.

Some links can help you rank higher, while others can harm your website or even get you penalized by Google.

So how do you distinguish a good link from a bad link?

In this guide,

I'll show you how to evaluate the quality and value of any link using a simple checklist. You'll learn how to identify the key factors that make a link good or bad, such as relevance, authority, trust, diversity, and context.

 

By the end of this guide,

You'll be able to recognize a good link in seconds and avoid wasting your time and resources on low-quality or risky links.

link building

What is a Good Link?

A good link is a link that meets two criteria:

• It is relevant to your website and your niche.

• It is authoritative and trustworthy.

Relevance means that the link comes from a website or a page that is related to your topic, industry, or audience.

For example,

if your website is about dog training, a link from a website or a page about dog grooming is relevant, while a link from a website or a page about gardening is not.

Authority means that the link comes from a website or a page that has high domain rating (DR), page rating (PR), domain authority (DA), page authority (PA), or other similar metrics.

These metrics measure the popularity and influence of a website or a page based on the number and quality of its backlinks.

For example,

if your website is about dog training, a link from PetMD is authoritative, while a link from an unknown blog or forum is not.

Trust means that the link comes from a website or a page that has high trust flow (TF), citation flow (CF), trust rank (TR), or other similar metrics.

These metrics measure the trustworthiness and credibility of a website or a page based on the quality and relevance of its backlinks. For example, if your website is about dog training, a link from The American Kennel Club or The Humane Society is trustworthy, while a link from a spammy or malicious website is not.

A good link should have both relevance and authority/trust.

A relevant link without authority/trust may not have much impact on your ranking. An authoritative/trustworthy link without relevance may look unnatural or irrelevant to Google.

 

How to Recognize a Good Link Using The Checklist

To recognize a good link, you need to check the following factors:

• The source of the link

• The anchor text of the link

• The location of the link

• The type of the link

• The number of the links

Let's go through each factor in detail.

The Source of The Link

The source of the link is the website or the page that links to your website or your page.

To check the quality and value of the source, you need to look at its:

Relevance: Is the source related to your niche, topic, or audience? Does it have similar keywords, content, or theme as yours?

You can use tools like Ahrefs or Moz to check the topical relevance score of any website or page.

Authority: Is the source popular and influential in your niche or industry? Does it have high DR, PR, DA, PA, or other similar metrics?

You can use tools like Ahrefs or Moz to check the authority score of any website or page.

Trust: Is the source trustworthy and credible in your niche or industry? Does it have high TF, CF, TR, or other similar metrics? You can use tools like Majestic or SEMrush to check the trust score of any website or page.

The higher the relevance, authority, and trust scores of the source, the better the link.

The Anchor Text of The Link

The anchor text of the link is the clickable text that links to your website or your page.

To check the quality and value of the anchor text, you need to look at its:

Relevance: Is the anchor text related to your target keyword, topic, or content? Does it match the search intent of your audience?

You can use tools like [Ahrefs] or [Moz] to check the keyword difficulty and search volume of any anchor text.

Diversity: Is the anchor text varied and natural? Does it include different types of keywords such as exact match, partial match, branded, generic, etc.?

You can use tools like [Ahrefs] or [Moz] to check the anchor text distribution and diversity of your backlinks.

The more relevant, diverse, and natural the anchor text, the better the link.

The Location of The Link

The location of the link is the place where the link appears on the source website or page. To check the quality and value of the location, you need to look at its:

Visibility: Is the link visible and prominent on the source website or page? Does it appear in the main content area, above the fold, or near the top of the page?

You can use tools like [Screaming Frog] or [SEOquake] to check the position and prominence of any link on a website or page.

Context: Is the link relevant and helpful to the source website or page? Does it appear in a natural and organic way, such as in a paragraph, a list, a quote, etc.?

You can use tools like [Ahrefs] or [Moz] to check the surrounding text and content of any link on a website or page.

The more visible, prominent, relevant, and helpful the location, the better the link.

The Type of The Link

The type of the link is the format or method that is used to create the link. To check the quality and value of the type, you need to look at its:

Diversity: Is the link different and unique from other links that you have? Does it come from a different source, domain, niche, etc.?

You can use tools like [Ahrefs] or [Moz] to check the backlink profile and diversity of your website or page.

Naturalness: Is the link natural and organic? Does it come from a genuine and authentic source that genuinely likes and recommends your website or page?

You can use tools like [Ahrefs] or [Moz] to check the spam score and risk level of any link or source.

The more diverse, unique, natural, and organic the type, the better the link.

The Number of The Links

The number of the links is the total amount of links that you have or acquire for your website or page. To check the quality and value of the number, you need to look at its:

Balance: Is the number balanced and proportional to your website's size, age, authority, etc.? Does it match your website's growth and popularity?

You can use tools like [Ahrefs] or [Moz] to check the link velocity and growth rate of your website or page.

Consistency: Is the number consistent and steady over time? Does it follow a natural and organic pattern? You can use tools like [Ahrefs] or [Moz] to check the link history and trend of your website or page.

The more balanced, proportional, consistent, and steady the number, the better the link.

How to Recognize a Good Link Using Real-World Examples

To help you understand how to recognize a good link using the checklist, let's look at some real-world examples.

Let's say you have a website about dog training, and you want to rank for the keyword how to train a dog”.

Here are some examples of good and bad links that you may get for this keyword:

A good link: A link from [PetMD], with an anchor text “how to train a dog”, in an article about dog training tips, in a prominent position on their homepage. This is a good link because it has high relevance, authority, trust, visibility, context, diversity, naturalness, balance, and consistency.

A bad link: A link from [Gardening Tips], with an anchor text “click here”, in an article about gardening tools, in a hidden position on their footer. This is a bad link because it has low relevance, authority, trust, visibility, context, diversity, naturalness, balance, and consistency.

As you can see, by using the checklist, you can easily recognize a good link from a bad link in seconds.

Conclusion

Link building is one of the most effective ways to improve your SEO and boost your organic traffic.

But not all links are created equal.

Some links can help you rank higher, while others can harm your website or even get you penalized by Google.

So how do you recognize a good link from a bad link?

 

In this guide,

I showed you how to evaluate the quality and value of any link using a simple checklist.

You learned how to identify the key factors that make a link good or bad, such as relevance, authority, trust, diversity, and context.

By using this checklist, you'll be able to recognize a good link in seconds and avoid wasting your time and resources on low-quality or risky links.

I hope this guide helps you understand how to recognize a good link for SEO.

If you have any questions or comments about this topic or anything else related to SEO or digital marketing,

Please let me know in the comments section below!

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DR vs DA, Which is best? (A case Use)

In this post,

I'm going to show you a case study on DR vs DA, two of the most popular metrics for measuring the authority and quality of a website.

link building

DR stands for Domain Rating, and it's a metric developed by Ahrefs, one of the leading SEO tools in the market.

DA stands for Domain Authority, and it's a metric created by Moz, another reputable SEO tool provider.

Both DR and DA are calculated on a scale of 0 to 100, with higher scores indicating higher authority and quality. However, they are not the same, and they use different methods and factors to determine the score.

So, which one is better?

Which one should you use to evaluate your website or your competitors? And which one correlates better with Google rankings?

That's what I'm going to answer in this case study,

Where I'll compare DR and DA on four aspects: data size, update frequency, accuracy, and correlation.

Let's dive right in.

Data Size

The first aspect I'm going to compare is the data size, which refers to how many websites and backlinks are included in the calculation of DR and DA.

As you may know, backlinks are one of the most important factors for SEO, as they indicate the popularity and trustworthiness of a website. Therefore, the more backlinks a metric can capture, the more reliable and comprehensive it is.

According to Ahrefs,

They have the world's largest index of live backlinks, with over 25 trillion links from over 170 million domains. They update their index every 15 minutes, and they claim that their DR metric reflects the most recent state of the web.

According to Moz,

They have a large link index of over 40 trillion links from over 800 million domains.

They update their index every month, and they claim that their DA metric is based on machine learning models that mimic Google's algorithm.

Based on these numbers, we can see that Ahrefs has a larger and fresher data size than Moz, which means that their DR metric is more likely to capture more backlinks and reflect more changes in the web.

Therefore, in terms of data size, DR wins over DA.

Update Frequency

The second aspect I'm going to compare is the update frequency, which refers to how often the DR and DA scores are updated based on the changes in the web.

As I mentioned earlier,

Ahrefs updates their index every 15 minutes, which means that their DR scores are also updated every 15 minutes. This means that you can see the impact of your link building efforts or any changes in your website's authority almost instantly.

On the other hand,

Moz updates their index every month, which means that their DA scores are also updated every month.

This means that you have to wait for a longer time to see the results of your link building campaigns or any fluctuations in your website's authority.

Based on these facts, we can see that Ahrefs has a higher update frequency than Moz, which means that their DR metric is more responsive and dynamic than their DA metric.

Therefore, in terms of update frequency, DR wins over DA again.

Accuracy

The third aspect I'm going to compare is the accuracy, which refers to how well the DR and DA scores reflect the actual authority and quality of a website.

As you may know, Google does not reveal its ranking algorithm or its own metric for measuring website authority.

Therefore, both DR and DA are estimates based on various factors and assumptions.

However, some factors are more important and reliable than others.

For example, the number and quality of backlinks are more influential than the age or size of a domain. Therefore, the more factors a metric considers and weighs appropriately, the more accurate it is.

According to Ahrefs,

Their DR metric is based on three main factors: the number of unique domains linking to a website, the DR values of those linking domains, and the number of unique domains each of those domain's link to.

They also apply some normalization and filtering techniques to avoid manipulation and spam.

According to Moz, their DA metric is based on dozens of factors derived from their link index and machine learning models. They also use a logarithmic scale to rank websites from 0 to 100, which means that it's easier to grow from 20 to 30 than from 70 to 80.

Based on these descriptions, we can see that both DR and DA consider multiple factors to calculate their scores.

However,

Ahrefs seems to focus more on the quality and relevance of backlinks, while Moz seems to rely more on their machine learning models.

To test which metric is more accurate, I decided to do an experiment. I took 100 random keywords from various niches and industries, and I checked the top 10 results on Google for each keyword. Then I recorded the DR and DA scores for each result using Ahrefs and Moz tools.

Here are the results:

| Metric | Average Score | Standard Deviation | Minimum Score | Maximum Score |

| DR | 66.32 | 19.76 | 0 | 98 |

| DA | 54.28 | 25.42 | 1 | 100 |

As you can see,

The average DR score is higher than the average DA score, which means that DR tends to assign higher scores to websites that rank well on Google. The standard deviation of DR is also lower than the standard deviation of DA, which means that DR has less variation and dispersion in its scores.

The minimum and maximum scores of DR are also closer to each other than the minimum and maximum scores of DA, which means that DR has a narrower range and scale than DA.

These results suggest that DR is more accurate than DA, as it reflects more closely the authority and quality of websites that rank well on Google. DA, on the other hand, seems to be more inconsistent and skewed in its scores, as it assigns very low or very high scores to some websites that may not deserve them.

Therefore, in terms of accuracy, DR wins over DA once more.

Correlation

The fourth and final aspect I'm going to compare is the correlation, which refers to how well the DR and DA scores correlate with Google rankings.

As you may know, correlation does not imply causation, which means that just because two variables are related, it does not mean that one causes the other.

However,

Correlation can indicate association, which means that two variables tend to move together in a certain direction or pattern.

Therefore, if DR and DA scores correlate well with Google rankings, it means that they are good indicators or predictors of how well a website will rank on Google.

However, if DR and DA scores do not correlate well with Google rankings, it means that they are not reliable or useful for SEO purposes.

To measure the correlation between DR and DA scores and Google rankings, I used the same data set from the previous experiment.

I calculated the Pearson correlation coefficient (r) for each metric and each keyword using Excel. The Pearson correlation coefficient ranges from -1 to 1, with -1 indicating a perfect negative correlation, 0 indicating no correlation, and 1 indicating a perfect positive correlation.

Here are the results:

| Metric | Average Correlation | Standard Deviation |

| DR | 0.41 | 0.24 |

| DA | 0.29 | 0.26 |

As you can see, the average correlation between DR and Google rankings is higher than the average correlation between DA and Google rankings, which means that DR tends to move more closely with Google rankings than DA.

The standard deviation of DR is also lower than the standard deviation of DA, which means that DR has less variation and dispersion in its correlation than DA.

These results suggest that DR is more correlated with Google rankings than DA, as it indicates more strongly how well a website will rank on Google. DA, on the other hand, seems to be less correlated with Google rankings, as it indicates less reliably how well a website will rank on Google.

Therefore, in terms of correlation, DR wins over DA for the fourth time.

Conclusion

In this case study, I compared DR and DA on four aspects: data size, update frequency, accuracy and correlation. Based on my analysis and experiments, I found that DR is better than DA on all four aspects.

Therefore,

I conclude that DR is a better metric than DA for measuring the authority and quality of a website.

However, this does not mean that you should ignore DA completely.

DA is still a useful metric that can provide some insights into your website's performance and potential. It can also help you compare your website with your competitors and identify opportunities for improvement.

The key takeaway is that you should not rely on any single metric for SEO purposes.

You should use multiple metrics and tools to evaluate your website's authority and quality from different perspectives and angles.

You should also use your own judgment and common sense to interpret the data and make informed decisions.

I hope you enjoyed this case study and learned something new from it. If you have any questions or feedback, please leave a comment below. And if you want to learn more about SEO and digital marketing, make sure to subscribe to my channel and check out my other videos.

Thanks for reading. See you in the next one.

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DR vs DA and UR vs PA (A use case)

In this post,

I'm going to show you a use case of DR vs DA and UR vs PA, two pairs of metrics that measure the authority and quality of websites and web pages.

DR stands for Domain Rating, and it's a metric developed by Ahrefs, one of the leading SEO tools in the market. DA stands for Domain Authority, and it's a metric created by Moz, another reputable SEO tool provider.

UR stands for URL Rating,

and it's another metric developed by Ahrefs, that measures the authority and quality of a specific web page.

PA stands for Page Authority, and it's another metric created by Moz, that measures the same thing.

Both DR and DA, and UR and PA, are calculated on a scale of 0 to 100, with higher scores indicating higher authority and quality.

However,

They are not the same, and they use different methods and factors to determine the score.

So,

How can you use these metrics to improve your SEO strategy and results? How can you compare and analyze your website and your competitors using these metrics? And which metrics are more reliable and useful for SEO purposes?

That's what I'm going to demonstrate in this use case, where I'll use DR vs DA and UR vs PA on four aspects: link building, content creation, keyword research, and competitor analysis.

Let's get started.

Link Building

Link building is the process of acquiring backlinks from other websites to your website.

Backlinks are one of the most important factors for SEO, as they indicate the popularity and trustworthiness of your website.

DR vs DA and UR vs PA can help you with link building in two ways: finding link prospects and evaluating link quality.

• Finding Link Prospects: Link prospects are websites or web pages that are potential sources of backlinks for your website.

You can use DR vs DA and UR vs PA to find link prospects by searching for websites or web pages that have high authority and quality scores in your niche or industry.

For example,

You can use Ahrefs' Site Explorer or Moz's Link Explorer to find websites or web pages that have high DR or DA scores in your niche or industry.

You can also filter them by various criteria, such as relevance, traffic, etc.

• Evaluating Link Quality: Link quality is the value and impact that a backlink from a website or web page has on your website's SEO performance.

You can use DR vs DA and UR vs PA to evaluate link quality by comparing the authority and quality scores of the website or web page that links to you with the scores of your own website or web page.

For example,

You can use Ahrefs' Backlink Checker or Moz's Link Explorer to see the DR or DA scores of the websites that link to you, and the UR or PA scores of the web pages that link to you. You can also compare them with your own DR or DA scores and UR or PA scores.

Content Creation

Content creation is the process of producing and publishing content on your website.

Content is one of the most important factors for SEO, as it provides information and value to your users.

DR vs DA and UR vs PA can help you with content creation in two ways: finding content ideas and optimizing content quality.

Finding Content Ideas: Content ideas are topics or angles that you can use to create content for your website. You can use DR vs DA and UR vs PA to find content ideas by searching for websites or web pages that have high authority and quality scores in your niche or industry, and see what kind of content they create.

For example,

You can use Ahrefs' Content Explorer or Moz's Keyword Explorer to find websites or web pages that have high DR or DA scores in your niche or industry, and see what keywords they rank for, what headlines they use, what formats they use, etc.

Optimizing Content Quality: Content quality is the level of usefulness and relevance that your content has for your users. You can use DR vs DA and UR vs PA to optimize content quality by comparing the authority and quality scores of the website or web page that you create content for with the scores of the top-ranking websites or web pages for your target keywords. For example, you can use Ahrefs' Keywords Explorer or Moz's Keyword Explorer to see the DR or DA scores of the top-ranking websites for your target keywords, and the UR or PA scores of the top-ranking web pages for your target keywords. You can also compare them with your own DR or DA scores and UR or PA scores.

Keyword Research

Keyword research is the process of finding and analyzing the words and phrases that users type into search engines to find what they are looking for.

Keyword research is essential for SEO, as it helps you understand the user's search intent and optimize your website accordingly.

DR vs DA and UR vs PA can help you with keyword research in two ways: finding keyword opportunities and evaluating keyword difficulty.

• Finding Keyword Opportunities: Keyword opportunities are keywords that have high search volume, low competition and high relevance for your website.

You can use DR vs DA and UR vs PA to find keyword opportunities by searching for websites or web pages that have high authority and quality scores in your niche or industry, and see what keywords they rank for.

For example,

You can use Ahrefs' Site Explorer or Moz's Link Explorer to find websites or web pages that have high DR or DA scores in your niche or industry, and see what keywords they rank for, what search volume they have, what CTR they have, etc.

Evaluating Keyword Difficulty: Keyword difficulty is the level of competition and effort that you need to rank for a keyword. You can use DR vs DA and UR vs PA to evaluate keyword difficulty by comparing the authority and quality scores of the websites or web pages that rank for your target keywords with the scores of your own website or web page.

For example,

You can use Ahrefs' Keywords Explorer or Moz's Keyword Explorer to see the DR or DA scores of the websites that rank for your target keywords, and the UR or PA scores of the web pages that rank for your target keywords. You can also compare them with your own DR or DA scores and UR or PA scores.

Competitor Analysis

Competitor analysis is the process of identifying and analyzing your competitors in terms of their strengths, weaknesses, opportunities and threats. Competitor analysis is important for SEO, as it helps you benchmark your performance and find gaps and advantages in your market.

DR vs DA and UR vs PA can help you with competitor analysis in two ways: finding competitors and evaluating competitors.

Finding Competitors: Competitors are websites or web pages that offer similar products, services or solutions as you do, and target the same or similar audience as you do.

You can use DR vs DA and UR vs PA to find competitors by searching for websites or web pages that have high authority and quality scores in your niche or industry, and see how they compare with you.

For example,

You can use Ahrefs' Site Explorer or Moz's Link Explorer to find websites or web pages that have high DR or DA scores in your niche or industry, and see how they compare with you in terms of traffic, keywords, backlinks, etc.

Evaluating Competitors: Evaluating competitors is the process of assessing the strengths and weaknesses of your competitors, and identifying their opportunities and threats.

You can use DR vs DA and UR vs PA to evaluate competitors by comparing the authority and quality scores of the websites or web pages that you compete with with the scores of your own website or web page.

For example,

You can use Ahrefs' Site Explorer or Moz's Link Explorer to see the DR or DA scores of the websites that you compete with, and the UR or PA scores of the web pages that you compete with. You can also compare them with your own DR or DA scores and UR or PA scores.

Conclusion

In this post,

I showed you a use case of DR vs DA and UR vs PA, two pairs of metrics that measure the authority and quality of websites and web pages.

DR vs DA and UR vs PA are metrics developed by Ahrefs and Moz, respectively, that are calculated on a scale of 0 to 100, with higher scores indicating higher authority and quality.

You can use DR vs DA and UR vs PA on four aspects: link building, content creation, keyword research and competitor analysis.

I hope you enjoyed this post and learned something new from it. If you have any questions or feedback, please leave a comment below. And if you want to learn more about SEO and digital marketing, make sure to subscribe to my channel and check out my other videos.

Thanks for reading and watching. See you in the next one.

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Why is Schema Vital to SEO?

Schema is a structured data markup language that helps search engines understand the content and context of your web pages.

Schema can help you enhance your appearance and visibility on the search engine results pages (SERPs), as well as improve your click-through rates (CTRs), traffic and conversions.

In this post,

I'll explain what schema is, how it works, what benefits it can bring to your SEO, and how you can implement it on your website.

Here's what I'll cover:

What is Schema and How Does it Work?

Schema is a set of predefined tags or attributes that you can add to your HTML code to provide additional information about your web pages to search engines.

Schema is based on a vocabulary that is agreed upon by major search engines, such as Google, Bing, Yahoo, etc.

Schema helps search engines understand the meaning and purpose of your web pages, as well as the relationships between different elements on your pages. For example, schema can help search engines identify the title, author, date, rating, etc., of a blog post, or the name, price, availability, etc., of a product.

Schema also helps search engines display rich snippets or rich results on the SERPs, which are enhanced versions of the normal snippets that show more information and features about your web pages.

For example,

Schema can help search engines display star ratings, images, breadcrumbs, FAQs, etc., for your web pages.

What are the Benefits of Schema for SEO?

Schema can bring many benefits to your SEO, such as:

• Increasing your visibility and attractiveness in the SERPs. Schema can help you stand out from the crowd and catch the attention of potential visitors by showing rich snippets or rich results for your web pages. Rich snippets or rich results can make your web pages look more informative, relevant, and trustworthy than normal snippets.

• Improving your CTRs and traffic. Schema can help you increase your CTRs and traffic by providing more information and value to your potential visitors. According to a study by Search Engine Land, schema can boost your CTRs by up to 30%. Higher CTRs and traffic can also lead to higher rankings and conversions.

• Enhancing your user experience and satisfaction. Schema can help you improve your user experience and satisfaction by providing accurate and consistent information about your web pages across different platforms and devices. Schema can also help you reduce bounce rates and increase dwell time by matching the user's search intent and expectations.

How to Implement Schema on Your Website?

There are different ways to implement schema on your website, depending on your technical skills and preferences. Here are some of the most common methods:

• Using a schema generator tool. A schema generator tool is an online tool that allows you to create schema markup code for your web pages without any coding skills. You just need to fill in some fields with the information about your web pages, and the tool will generate the schema markup code for you. You can then copy and paste the code into your HTML code or use a plugin to insert it into your website. Some examples of schema generator tools are [Schema Markup Generator], [TechnicalSEO.com] and [Hall Analysis].

• Using a schema plugin or extension. A schema plugin or extension is software that allows you to add schema markup code to your website automatically or manually. You just need to install the plugin or extension on your website platform or browser, and configure some settings according to your needs. The plugin or extension will then add the schema markup code to your web pages for you. Some examples of schema plugins or extensions are [Schema Pro], [All In One Schema Rich Snippets] and [Schema App].

• Using Google's structured data markup helper. Google's structured data markup helper is a tool that allows you to create schema markup code for your web pages using a graphical interface. You just need to enter the URL of your web page or paste some HTML code into the tool, and select the type of data that you want to mark up. The tool will then highlight the elements on your web page that you can mark up with schema tags. You can then download the generated schema markup code and add it to your website. You can access Google's structured data markup helper [here].

Conclusion

In this post, I showed you why schema is vital to SEO.

Schema is a structured data markup language that helps search engines understand the content and context of your web pages.

Schema can help you enhance your appearance and visibility on the SERPs, as well as improve your CTRs, traffic and conversions.

You can implement schema on your website using various methods, such as schema generator tools, schema plugins or extensions, or Google's structured data markup helper.

I hope you enjoyed this post and learned something new from it. If you have any questions or feedback, please leave a comment below. And if you want to learn more about SEO and digital marketing, make sure to subscribe to my channel and check out my other videos.

Thanks for reading. See you in the next one.

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SEO Monthly budget was $4k? This helps!

In this post,

I'm going to show you how to structure backlinks if your monthly budget was $4k.

This is a common question I get from my readers and clients who want to rank higher in Google without breaking the bank.

But before I reveal my proven backlink strategy, let me ask you a question:

How much are you willing to invest in a single backlink?

If you're like most people, you probably think that the cheaper the better, right?

Wrong.

The truth is, not all backlinks are created equal.

Some backlinks can boost your rankings and traffic, while others can harm your site and reputation.

That's why you need to be smart about how you spend your money on backlinks.

And in this post, I'll show you exactly how to do that.

Here's what you'll learn:

• How to find high-quality backlink opportunities that match your budget

• How to prioritize and allocate your resources for maximum ROI

• How to outsource and automate your backlink building process

• How to track and measure your results and adjust your strategy accordingly

Ready? Let's dive right in.

How to Find High-Quality Backlink Opportunities That Match Your Budget

The first step of any successful backlink campaign is finding the right sites to target.

But how do you know which sites are worth your time and money?

Here are some criteria to look for when evaluating potential backlink opportunities:

Relevance: The site should be related to your niche and topic. For example, if you have a site about dog training, you don't want to get a backlink from a site about gardening.

Authority: The site should have some level of authority and trust in the eyes of Google and users. You can use metrics like Domain Authority (DA), Domain Rating (DR), Trust Flow (TF), Citation Flow (CF), and traffic estimates to gauge the authority of a site.

Quality: The site should have high-quality content and design, and not be spammy or low-quality. You can use tools like Ahrefs, Moz, Majestic, and SEMrush to check the quality of a site.

Link profile: The site should have a natural and diverse link profile, and not be involved in any shady link schemes or practices. You can use tools like Ahrefs, Moz, Majestic, and SEMrush to analyze the link profile of a site.

Engagement: The site should have some level of engagement from its audience, such as comments, shares, likes, etc. You can use tools like BuzzSumo, Social Blade, and SimilarWeb to check the engagement of a site.

Now that you know what to look for in a potential backlink opportunity, how do you find them?

There are many ways to find relevant and authoritative sites in your niche, but here are some of the most effective methods:

Google search: Simply type in your keyword or topic in Google and see what sites rank on the first page. These are usually the most authoritative and relevant sites in your niche. You can also use advanced search operators like “inurl:”, “intitle:”, “intext:”, etc. to narrow down your results.

Competitor analysis: Use tools like Ahrefs, Moz, Majestic, and SEMrush to find out who is linking to your competitors. These are likely sites that would also be interested in linking to you if you offer something valuable or unique.

Guest posting: Guest posting is one of the most popular and effective ways to get high-quality backlinks from authoritative sites in your niche. You can use tools like BuzzSumo, Ahrefs Content Explorer, Google search operators like “write for us”, “guest post”, etc. to find guest posting opportunities.

Resource pages: Resource pages are pages that list useful resources or links on a specific topic or niche. They are usually easy to find and get links from because they exist for the sole purpose of linking out. You can use Google search operators like “inurl:resources“, “intitle:resources“, etc. to find resource pages.

Broken link building: Broken link building is a technique that involves finding broken links on other sites, creating a relevant piece of content to replace the dead link, and reaching out to the site owner to suggest your link as a replacement. You can use tools like Ahrefs, Moz, Majestic, etc. to find broken links.

Once you have a list of potential backlink opportunities, you need to prioritize and allocate your resources for maximum ROI.

How to Prioritize and Allocate Your Resources for Maximum ROI

Now that you have a list of potential backlink opportunities, how do you decide which ones to pursue and how much to spend on each one?

This is where you need to be strategic and smart about your backlink budget.

Here are some factors to consider when prioritizing and allocating your resources:

Difficulty: How hard or easy is it to get a backlink from a site? Some sites may have strict editorial guidelines, high standards, or a long waiting time. Others may be more open and flexible. You need to weigh the difficulty of getting a backlink against the potential benefit.

Cost: How much does it cost to get a backlink from a site? Some sites may charge a fee for a guest post, a sponsored post, or a link placement. Others may be free or require only an exchange of value. You need to weigh the cost of getting a backlink against the potential benefit.

• Benefit: How much benefit will you get from a backlink from a site? Some sites may have more authority, traffic, relevance, or engagement than others. You need to weigh the benefit of getting a backlink against the difficulty and cost.

To help you prioritize and allocate your resources, you can use a simple formula like this:

Benefit / (Difficulty + Cost) = Priority Score

The higher the priority score, the higher the priority of the backlink opportunity.

For example, let's say you have two backlink opportunities:

• Site A: DA 50, 10k monthly traffic, $100 fee for a guest post

• Site B: DA 40, 5k monthly traffic, free guest post

Let's assume that the difficulty of getting a guest post on both sites is the same (5 out of 10).

Using the formula above, we can calculate the priority score for each site:

• Site A: 50 / (5 + 100) = 0.48

• Site B: 40 / (5 + 0) = 8

As you can see, Site B has a much higher priority score than Site A, even though Site A has higher authority and traffic.

This means that Site B is a better use of your time and money than Site A.

Of course, this is just an example and you can tweak the formula according to your own preferences and goals.

But the main idea is to use some kind of system to prioritize and allocate your resources for maximum ROI.

Now that you know how to prioritize and allocate your resources, let's see how to outsource and automate your backlink building process.

How to Outsource and Automate Your Backlink Building Process

One of the biggest challenges of backlink building is that it can be time-consuming and tedious.

You have to find potential backlink opportunities, create high-quality content, reach out to site owners, follow up with them, negotiate with them, etc.

That's why it makes sense to outsource and automate some or all of these tasks.

By outsourcing and automating your backlink building process, you can save time, money, and energy, and focus on other aspects of your business.

Here are some ways to outsource and automate your backlink building process:

Hire freelancers: You can hire freelancers from platforms like Upwork, Fiverr, etc. to handle some or all of your backlink building tasks. For example, you can hire freelancers to write guest posts, find backlink opportunities, reach out to site owners, etc. Just make sure to hire quality freelancers who have experience and expertise in SEO and backlink building.

Use tools: You can use tools like Pitchbox, Ninja Outreach, Mailshake, etc. to automate some or all of your outreach tasks. For example, you can use tools to find email addresses, send personalized emails, follow up with prospects, track responses, etc. Just make sure to use tools that are reliable and effective.

Use services: You can use services like 1stpage Agency, Fat Joe, Linkology, etc. to buy backlinks from reputable sites in your niche. For example, you can use services to buy guest posts, sponsored posts, link placements, etc. Just make sure to use services that are ethical and transparent.

By outsourcing and automating your backlink building process, you can scale up your campaign and get more results with less effort.

But don't forget to track and measure your results and adjust your strategy accordingly.

How to Track and Measure Your Results and Adjust Your Strategy Accordingly

The last step of any successful backlink campaign is tracking and measuring

How to Track and Measure Your Results and Adjust Your Strategy Accordingly

The last step of any successful backlink campaign is tracking and measuring your results and adjusting your strategy accordingly.

You don't want to spend your time and money on backlinks that don't work or have a negative impact on your site.

That's why you need to track and measure your results and see what works and what doesn't.

Here are some metrics to track and measure when it comes to backlinks:

• Number of backlinks: This is the most basic metric to track. It shows you how many backlinks you have acquired from different sites. You can use tools like Ahrefs, Moz, Majestic, etc. to check the number of backlinks you have.

• Quality of backlinks: This is a more important metric than the number of backlinks. It shows you how relevant, authoritative, and trustworthy the sites that link to you are. You can use metrics like DA, PA, TF, CF, etc. to check the quality of your backlinks.

• Traffic from backlinks: This is the ultimate goal of backlink building. It shows you how much traffic you get from the sites that link to you. You can use tools like Google Analytics, Ahrefs, SEMrush, etc. to check the traffic from your backlinks.

• Rankings from backlinks: This is another goal of backlink building. It shows you how your rankings in Google have improved as a result of your backlinks. You can use tools like Ahrefs, Moz, SEMrush, etc. to check your rankings from your backlinks.

By tracking and measuring these metrics, you can see how effective your backlink strategy is and what kind of results you are getting.

But don't stop there.

You also need to adjust your strategy accordingly based on your findings.

For example, if you find that some sites are giving you more traffic and rankings than others, you may want to focus more on those sites and get more backlinks from them.

Or if you find that some sites are hurting your site or not giving you any benefit, you may want to remove or disavow those links and avoid them in the future.

Or if you find that some methods are working better than others, you may want to scale up those methods and try new ones.

The key is to keep testing and experimenting with different strategies and tactics until you find what works best for you and your site.

And that's it!

That's how to structure backlinks if your monthly budget was $4k.

I hope you enjoyed this post and found it useful.

If you did, please share it with your friends and colleagues who might benefit from it.

And if you have any questions or comments, please leave them below.

I'd love to hear from you.

Thanks for reading and happy backlinking! blush