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67 Keyword Research Tips & Tricks That Will Save You Time [The Complete List]

keyword research tips

Finding the perfect keywords for your content isn’t easy, and it can take time to find the right words to fit the overall impression you want to provide to your audience.

Over time.

Each and every SEO professional, myself included, had to learn how to make keyword research work for them, which is why I’ve created this guide with the best keyword tips and tricks to help you save time and give you a head-start towards finding the best keywords for your venture.

Understand What Keyword Research Is

If you want to understand how to perform keyword research, you’ll need to understand what keyword research is.

It’s not just Googling keywords associated with your topic,

Though that is part of it.

There are tools out there to help you along the way, and there are methodologies purpose-built for helping you find the best keywords for your niche.

Ask Yourself the Right Questions

Before you begin your keyword research, you should ask yourself some questions about your niche and brand.

For example;

You can ask yourself what you’re looking to get out of your keywords and where you want to go with your brand.

This will help you to get a better grasp of which keywords will work for your brand.

Brainstorm Ideas

This will be your first step in actually performing keyword research.

You can brainstorm ideas for potential keywords you’d like to use now or in the future.

Create a List of Topics Based on Your Business

After you’ve brainstormed keyword ideas,

You may want to do the same for any topics you wish to address on your site based on your customer journey.

Questions that customers may have about your offerings and informative topics around your brand.

Search Google

Google is an excellent tool for those who are looking for keywords.

There’s a section on the first page for other topics people have been searching for, which often includes keywords associated with the keywords you’re already researching.

Use Paid Tools

Paid tools are a great way to find the right keywords for your specific niche.

They often simplify the task of finding relevant ideas and gathering the crucial data that you’ll need to make a decision on whether or not a given keyword is worthwhile.

Know When to Use Paid Tools


There are some great free options out there for those who are working on a budget.

You’ll want to use paid tools when you need to know more information about your keywords, including their search volume, competition, intent and LSI variants.

Work with Seed (Short-Tail) Keywords

Short-tail keywords are 1-2-word keywords for general topics.

i.e., parenting hacks or red shoes.

Work with Long-Tail Keywords

Long-tail keywords are longer than three words and are more specific.

i.e., parenting hacks for single dads.

These keywords typically have significantly less competition than short-tail keywords.

Don’t Rely on The Keyword Difficulty (KD) Metric

With some paid tools,

You’ll have a KD value pop up.

These values aren’t always accurate.

So it’s always best to manually analyze your competition ranking on SERP for those keywords to see how comparable your site’s metrics are against the ball-park of the top-ranking competitors.

Understand Keyword Difficulties (KD)

Google determines keyword difficulty based on hundreds of factors.

Unless you have direct access to this algorithm, paid tools can’t predict KD with complete accuracy.

While you should take KD with a grain of salt, it may give you a better idea as to which keywords are and are not a good focal point for starting your campaign.

Piggyback on Niche Competitors

We all have competitors in our fields.

And you can find useful tips when you look at what they’re doing successfully.

Manually Audit the SERPs

While this might sound complicated, it doesn’t take long.

You can do this in less than an hour, and it can give you an idea as to how you’re holding up against the competition.

Filter by Search Volume

I always try to choose my keywords based on their search volume.

Doing so ensures more people visit to your site.

Know Your Website Strength

To maximize your keyword efficiency.

it helps to know where your strengths lie within your website.

Check Competitor Backlink Profile

Your competitor’s backlink profile will tell you which keywords they’re using, which can give you an idea of which ones you should use.

Check Competitor Blog Topics

Competitor blogs are great opportunities for keyword research.

Check Competitor Keywords

Just like looking over their blog topics.

I like to see which keywords they use openly on their website.

Hone-In on Your Niche

To figure out the best keyword.

You need to hone-in on your niche and specify what you’re representing.

Hone-In on Your Brand

Honing in on your brand is an opportunity to create your overall image.

And to figure out which vibe you want to replicate with your keywords.

Keyword-Rich Domain Name.

This is a great way to boost your SEO.

You can look at your competitor’s domain name to see how they’ve incorporated keywords into it, or you can do it yourself.

Look Over Wikipedia

Wikipedia’s table of contents can give you some great keywords for your site.

Find Keywords on Reddit

I always use Reddit in my research.

This is a great way to find out what people are looking for and to find relevant keywords. A good tool for Reddit keyword research is

Use YouTube Suggest

Much like Google, YouTube’s suggestion section can give you some insight into which keywords people are looking for.

Google Keyword Planner

Google’s Keyword Planner is an excellent tool for those who need both keyword suggestions and for those who need to plan and record information about previous keywords.

Work with UberSuggest

UberSuggest will give you possible topics or keywords based on a keyword you’ve entered.

This is one of my recommended free keyword research tools you should be using.

Avoid Generic Keywords

You should avoid generic keywords because they won’t attract people to your specific site.

Avoid Stop Keywords in URL structure.

Stop keywords like; is, that, we, to are best avoided in your URL structure.

Work with Body Keywords

Body keywords are the ones you use most in your text. Incorporate them intelligently into your text.

Work with Head Terms

Head terms are the high-volume and highly-searched keywords you’ll incorporate into your site.

Consider Affiliate Marketing

Affiliate marketing allows you to incorporate more keywords into your subtitles that are valued highly by Google.

Use Google Trends

Google trends can give you an idea of what’s popular right now.

Use Google Analytics

Google Analytics will keep you up-to-date with which keywords are and are not working for you.

Use a Spreadsheet

A spreadsheet is a great way to keep track of everything you’ve done thus far.

Use Google AdWords

Google AdWords has a great list of keywords to choose from when you’re running ad campaigns.

Use Negative Keywords

Negative keywords allow you to prevent a specific keyword from affecting your SEO or Google ranking.

All About Localized Keywords

If you have a small business.

It can be a great idea to adhere to your local population.

Search Through Recent News

To find keywords that people will be more interested in, it may be a good idea to look through recent news.

Think About Your Audience

To find keywords that tailor to your audience, You need to consider who your audience is.

Focus on Your Ideal Audience

After figuring out who your audience is, you should consider who you want your audience to be.

Write for Your Audience

It can be easy to create stuffy content that’s full of keywords that don’t fit the voice of the text but remember to put your audience before your keywords and to create good content.

Consider Spoken Keywords (Voice Search)

With Alexa, Siri, Google, etc.,

You’ll also need to consider oral keywords when creating content.

Create Keyword Silos

Keyword silos map out keywords that are relevant to each other or that can feed off one other.

Consider Relevancy

When creating content with keywords

I always ask myself whether this content will fit into the scope of my work thus far and whether it’ll fit into the bigger picture.

Think About Innovation

When I say innovation, you may also want to consider unique keywords.

Usually, these will be long-tail keywords.

Think About Descriptive Features

You can also incorporate descriptive features into your long-tail keywords, like colors or numbers.

Use SEMrush

SEMrush is similar to UberSuggest. It gives you an idea of which keywords are stronger than others and which are going to be more popular.


Look Toward Internal Databases
Your computer comes with some great programs pre-installed to help you analyze data like excel.

Look at Your Topic


Look at your topic to find possible keywords.

You should look at the overall meaning of your topic and why you want to write it in the first place. You can find some keywords here.

Rewrite Your Keywords

When you have a good set of keywords figured out, you can create new ones by rewriting them.

Use Yoast SEO

The Yoast SEO extension can rank how well your content is doing on the SEO scale and can tell you where you can improve regarding your keywords.

Start Broad – Then Narrow Down

I always start with broad keywords, and then I narrow them down to be more brand-specific.

Look Toward Your Own Blog

You may have lots of content that you can spin or expand on if you’re stuck.

Consider Where Your Audience is in Their Journey

The audience’s journey determines which keywords are more applicable.

Consider Seasons

Choose keywords based on the season to be more relevant to searches. Keywords with “Christmas” intent works best in December.

Consider When Your Audience is Researching

Knowing when they’re looking for content will help you to decide on the right keywords.

Consider the Location

Next, you’ll need to consider where your audience is searching from.

Analyze On-Site Queries

The topics your visitors are searching on your site tell you which keywords are in demand.

Know Where to Place Your Keywords

Where you place your keywords will affect your ranking.

You should have a keyword in your title, in your main heading, and in your first sentence. From here, you should have a ratio of about 7 keywords per 1000 words in your body.

About Keywords and Backlinks

You should be including keywords in your backlinks, which weigh more in search engines.

My anchor formula is NBLEG

N – Naked
B – Brand
E – Exact
G – Generic / General

Know-How Much is Too Much

Keyword spamming/stuffing will destroy your SEO.

Stock Image Descriptions


The alt text of stock images will often have keywords incorporated.

Offline Magazine Covers

Magazine covers are littered with keywords, making for quick and easy keyword research.

Consider PPC Campaigns

PPC campaigns are a great way to find new keywords for your content.

Use Keywords to Drive Blog Topics

Just like you can use your topics to find keywords, you can find topics based on keywords.

Remove the “fluff”

Remove any unnecessary words from your keywords because search engines don’t recognize them.

Understand Google Algorithms

While no one can genuinely understand Google’s algorithms, there are regular updates available about how changes in the algorithm can affect rankings.

Final Thoughts

Keyword research doesn’t have to be challenging.

If you choose to follow the range of tips I’ve laid out in this article, you’ll definitely have a leg up on the competition!

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Competitor Keyword Research – Brief Introduction

In the world of digital marketing, the primary goal is to increase traffic to one’s website.

Digital marketers and business owners invest a lot of time, money, and resources into improving their search engine rankings.

And who could blame them?

Google processes over 3.5 billion searches every day. It is only natural to try and attract some of those searchers.

Search engine optimization (SEO) is a crucial part of building any successful business. Thus, website owners strive to develop a cohesive strategy, in hopes that they can reach the top of search engine results.

They spend countless hours researching and identifying appropriate keywords that can be used to develop high-quality content. However, one challenge digital marketers and website owners often face is the fierce competition associated with search engine rankings.

Whenever your website moves up in the rankings, it is fundamentally beating your competitors for a higher position. Consequently, it can be quite insightful to gather information about the techniques and tactics your competitors are using. It can also provide you with a strategic advantage over other contenders in your particular niche.

Competitor keyword research can be a challenging process.

But don’t fret! 

Today, we will be taking a brief look at how to take advantage of keyword research and competitor analysis.

Identify your Competitors

Before you can even think about outranking your competitors, you first have to identify them. Performing a quick Google search with the keywords you want to rank for will reveal the most prominent players in your particular niche.

A competitor keyword research tool, such as SEMrush or Ahrefs, can help you identify your possible competitors.

For those digital marketers on a budget, a free competitor keyword research tool such as Wordtracker may prove to be extremely beneficial.

After locating possible competitors, you will need to take a closer look at key metrics for each competitor.

The metrics you need to be most aware of include:

  • Domain Authority (DA)
  • Inbound link profile
  • Overall website traffic
  • Common keywords

If you are using SEMrush, you should be able to generate a report that combines all of these metrics. Thus, providing you with a comprehensive view of your competitor’s website. This data is crucial, as it shows you what you are up against.

At this point, you should use your newly acquired data to determine if a competitor is worth going after.Locate your competitor’s keywords

Now that you have chosen the competitor’s you wish to outrank, it is time to take a closer look at their SEO strategies. This process is best done by performing a thorough competitor keyword analysis. This technique can help you identify low-competition keywords that are being targeted by your competitors.

Keywords make up the Basis of your Entire SEO strategy.

Even if your website features stellar content, it will fail to drive traffic unless you target relevant keywords. This fact makes keyword research such a vital part of search engine optimization.

With that said, it is time we look at our primary method of identifying high ROI (return on investment) keywords – competitor keyword analysis. The most significant advantage of this approach is that it reveals keywords that are proven to be successful.

So, they will likely be useful to you as well.

When you research which keywords competitors use, software such as Moz or SEMrush can make the process much simpler.

As you begin to build a list of high ROI keywords, it is advisable that you filter out highly-competitive keywords.

As we mentioned before, a program like SEMrush will allow you to filter competitor keywords based on difficulty automatically.

To conclude your competitor keyword analysis, you should develop a good list of low-competition keywords you wish to target. When performing this process, please keep the domain authority of your website in mind.

The greater your DA (domain authority), the easier it will be to rank for more competitive keywords. Furthermore, take into account the resources and time it will take to develop high-quality content that will earn valuable backlinks.


Keyword research and competitor analysis can be a powerful tool.

Instead of aiming in the dark, you can target keywords that have been proven to be successful. If you can commit to performing rigorous competitor analysis, you’ll be one step closer to improving your search engine rankings. If you feel we’ve missed anything that would make a good add up.

Drop it in the comment below. 

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Amazon Affiliate Keyword Research – Best Way in 2021

tips conducting affiliate researchAffiliate marketing is one of the most accessible types of internet marketing available.

Nevertheless, accessible does not mean easy.

Most affiliate programs will accept new publishers who have the most basic of websites. Even though it has become a little more difficult due to ‘thin content’ acquisitions for aspiring marketers, it’s still easy to get an affiliate account with Amazon.

Amazon Associates was one of the first online affiliate programs to hit the world wide web back in 1996, which means you would be hard-pressed to find an internet marketer who has not heard of it.

What does this mean?

It means competition. Long gone are the days of writing about whatever you fancied and hoping it would rank. The big dogs of the internet will nine times out of ten be able to outrank your content for keywords like ‘best 4k tv’.

All hope is not lost, though.

For affiliate marketing, you should work smarter, not harder. Stop putting your life and soul into these 150k searches per month keywords, which sites like PCgamer and Tech Advisor are ranking for, and start focusing on practical, lower search terms.

The best Amazon affiliate keywords to focus on are those with buying intent.

If someone is searching for ‘best vacuum for a small apartment’, they are already in buying mode and want an answer fast.

You won’t need to convince them to buy a vacuum, as they are already that way inclined. All you need to do is present them with the information they want, including outbound links to Amazon, in the easiest way possible.

How to find the Perfect Amazon Keywords

The process of finding these ‘golden nugget’ keywords is this:

  1. Generate a seed keyword.
  2. Filter the keywords that have buying intent from your seed keyword.
  3. Determine the competition levels of filtered keywords.

Doing a Competitor Analysis

If you want to outrank your competitor, you must focus on doing a complete analysis of the kind of keywords they are ranking for. It isn’t going to be as easy as you think. You must take the time out to audit your competitors keywords.

Once you have that under control, you could make use of free keyword research tools – That’s if you’re on low budget.

Tools like UberSuggest can help you get a very good idea about the kind of keywords that your competitors are ranking for. Insert their website in the provided box, For the purpose, We will be using English/Us. 


Hit the search button and you should be prompted with keywords your competitor is ranking for.It does become a lot easier for you to gauge the kind of keywords that you can also target your audience with.

Mind you, the process is quite lengthy and very inclusive of the kind of rigorous research that you put into it. This itself is often the deal-breaker and gets the majority of your work done without any issues further.

Choosing a Seed Keyword

For this example, let’s say we are in the Home & Garden niche.

Navigate to that category on Amazon and have a browse of their subcategories.

We are looking for a product type to choose, rather than focusing on the subcategory.

We select the Bath category and notice that there seem to be quite a few digital bathroom scales on the first page, which would indicate their popularity. There are also lots of positive reviews, which is another good sign.

Therefore our seed keyword will be digital bathroom scales.

Once you have selected the seed keyword, the next thing you need to do is check for its popularity and credibility. You can put in any keyword and you will likely find the keywords with a lot of search volume. That is not your target. With the seed keyword, you need to settle on one which has a very high search volume and at the same time, has a very low competition as well.

What this does is ensure to make the process of ranking the keyword very easy for you. When the competition is low, chances are that the CPC of the keyword will be higher too

Finding Keywords with Buying Intent

As we explained previously, we aren’t looking to try and rank for generic keywords. Digital bathroom scales on Google will be full of large authoritative websites, with little chance for you to compete. Not only that but as the keyword is not buyer-focused, you will receive a lot of browsing traffic even if you do rank well for it.

Plug your chosen seed keyword into your favourite keyword research tool and look for keyword variations like:

  • Best digital bathroom scales
  • Best digital scales for large bathroom
  • Digital bathroom scale reviews
  • Digital bathroom scales under $50
  • Most accurate digital bathroom scale

The traffic you will receive from ranking for these terms will be hyper-targeted with strong buying intent.

Checking the Competition for your Keywords

Knowing how competitive a keyword is can take months, or even years of practice, but there are a few tricks to help you out if you’re new.

The easiest way is to see if another generic affiliate website is ranking in the top ten. While you may think this is counterproductive, it tells us that Google is happy to rank sites like yours for the keyword.

What I would avoid though, is if the first page is dominated by e-commerce sites, including Google’s personalized ads, as well as massive authority affiliate sites.

If you see domains like ‘‘ in the SERPS and it doesn’t have a ridiculously high DA and RD, you should be golden.

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AdSense Keyword Research – Your Top Checklist in 2021

Keywords play a very important role in the success of any website or blog. Keyword research helps inform the marketing strategy. If you do not do proper keyword research, your site will not get too much traffic.

In order to gain the most profit out of your advertisements, you need to find the most effective keyword.

You can choose either a long-tail or a short-tail keyword. Long-tail keywords are more effective and easier to find.

How to Pick a Keyword

A good keyword is key for AdSense. You have to pick the keywords that will help you:

  • Put your website on the first page of Google and gain organic visitors. To achieve this goal, many people choose long-tail keywords.
  • Increase your cost-per-click ratio and result in more profits.

Here are the steps you need to take to find the right keyword for AdSense:

Make a List of Topics that are Relevant to your Business

Brainstorm topics that would best relate to your business. For example, if you’re running a digital marketing agency, your topics could be

  • Email
  • Social media
  • Content marketing

Now, these are just topics and not keywords. You have to use these topics to come up with keywords.

To find more suitable topics, you will have to look at your business from the buyer’s point of view and think what topics they would be interested in.

Come up with Words Related to the Topics

Once you find your topics, start writing words that will most likely appear in the blog or are most related to the topics. These keywords can be comprised of up to 4 or more words. As mentioned above, long-tail keywords are much better than short ones.

Come up with as many keywords as possible and select the best ones. You can also take suggestions from what kind of questions the buyer would ask when getting a product and what kind of queries usually comes in.

Research Topic-Related Terms if you can’t think of keywords

The easiest way to find keywords is through Google. Write the name of your topic in the search bar and see what terms Google suggests. If Google is suggesting something, it means people are searching for it.

Use both Short- and Long-Tail Keywords

Using both long- and short-tail keywords to make the content well-balanced. As short-tail keywords are searched more often, they are harder to rank on than long-tail ones, but they have great potential to send traffic your way. On the other hand, long-tail keywords make it easier for you to rank.

Check what Keywords your Competitors are using

If your competitors are using the same keywords as you, you need to work on your list. Try to optimize for the keywords that your competitors are not using as you will have less competition.

Use Keyword Research Services

There are tools to help find the perfect keyword for your Google AdSense. To find a long-tail keyword with the minimum competition, you can use Google Ads Keyword Planner, KWFinder or Mangools.

Final Words

Follow the checklist above and you will be able to find the proper keywords for your AdSense.

If you can’t come up with any suitable keywords, you can use a keyword research service, which will provide you with hundreds of options.

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Keyword Research Experts – Reasons You Should Start Using One!

Let’s face it, your online content won’t achieve any success if you don’t use keyword research.

Writing a news article and writing online content are two different things. You need to use the right keywords to attract your audience and to increase your presence on the internet. The best way to achieve that is to hire a keyword research expert.

In the lines below, we will list several important reasons why everybody needs to have at least one keyword research expert.

Let’s get started!

Your Website will have Targeted Traffic.

The first and most important thing is that you can’t get targeted traffic if you don’t use SEO optimization.

While you can research on your own, you will eventually need input from qualified experts. As online competition grows, keyword research becomes more complicated as well.

So, in such circumstances, keyword research experts are the only people who can help you.

Keyword Research Experts will also help you find your Perfect Niche Market

If you’re trying to target as many different people as possible, you should know that you’re using a wrong approach. If you have a gaming website, you should focus on providing quality content for gamers.

Naturally, not every gamer is the same, and not every gamer likes the same games either.

You should eventually focus on a specific niche, such as “RPG games”, “first-person shooters” or “gaming news” if you want your website to grow. Keyword research specialists will help you identify the right keywords so that you can quickly increase your presence in a specific niche market.

The same experts can help you get new ideas on various different topics

Many people can get new ideas on different topics by thinking about their current topic.

In some cases, even keywords can help you with that. As a result, you can use advice from keyword research experts to expand your website into other niches.

So, for example, if you have a website about candies, you can easily start writing about technical procedures in the modern confectionery industry.

All you really need is proper keyword research!

You will get more details about your Competition

While you may have some basic details about your market competition, the only way you can get some specific information about them is to hire a keyword research experts.

These specialists will not only help you form the right keywords, but they will also help you understand the keywords that your competitors are using.

You easily track what kind of content your rivals are using.

However, the best way to understand the essence of their business is to analyze the keywords that they are using. In some occasions, the experts can use that knowledge to improve your own keywords and, in others, they can form entirely different keywords as well.

As we’ve mentioned already, the best way to meet your competition well enough is to hire a keyword research expert.

In Conclusion

We hope that you’ve now understood why it’s so important to have an expert who will do keyword research for you.

If you want your website to succeed in the long run, you will need additional input from knowledgeable people. You will undoubtedly find more benefits than these four that we’ve listed above.

However, they are the crucial ones that every keyword research expert focuses on.

The sooner you hire an expert, the better!

Ready to hire a keyword research expert?

We’ve got you covered.

Contact Us today to do the heavy lifting for you.