After determining the desired positions and volume of visitors, the 1stpage team went into high gear to begin working on all of the sites. These sites’ keyword strategies included going after a mixture of short-tail, mid-tail, and long-tail terms, taking into account factors like the sites’ individual abilities to rank for the terms, the audiences they’re trying to reach, and so on.

We began with a thorough audit to identify and address technical issues, and then we made recommendations and implemented key SEO changes on the sites, including modifications to META tags, URLs, Breadcrumbs, existing content optimization or addition of new content, internal keyword hyperlink within the content to improve internal value flow from page to page, etc., in accordance with the finalized keywords. Our plan was to boost traffic from both related keywords and brand terms by strengthening the keyword positioning and brand value of each site, respectively.

Due to the widespread lack of organization, we suggested revamping nearly every site’s architecture and adding user-friendly navigation. After the foundational SEO work was done, our expert link building team began analyzing the leading competitors for each keyword so that they could construct authoritative and trustworthy do-follow links to all the most crucial landing pages.