Like any other companys’ website, Intellifluence understood the importance of making an early investment. Similar to any other business asset, a website’s long-term value increases in proportion to the amount of effort invested in it initially.

This was perfect from the standpoint of establishing backlinks.

One benefit is that we didn’t have to focus as much on cleaning up Intellifluence’s link profile by eliminating links from sites that had a negative impact on the company’s authority in search engine results.

In addition, it is not uncommon for a single blog post to account for the vast majority of a website’s total visitor volume. While this isn’t necessarily a bad thing, a well-rounded link profile should include links to the homepage and other vital pages on the website, not just a single blog post.

However, with Intellifluence’s case, we were able to establish a robust, high-quality backlink profile from the outset.

We started by directing our link-building efforts toward the highest-authority pages targeting influencers looking at promoting peoples products . Common examples of such pages are “Home ” “Shoe” and “travel travel targets. Both the homepage and the page outlining Intellifluence’s unique selling point—its directory of influential people—were built around this idea.

Links of this nature demonstrate to Google that Intellifluence is a pioneer in the field of influencer marketing, which in turn boosts the company’s ranking.