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Which Niches Should You Avoid with SEO?

SEO is a powerful way to drive organic traffic, leads, and sales to your website.

But not all niches are created equal when it comes to SEO.

Some niches are more competitive, more volatile, or more regulated than others.

And that can make SEO a nightmare.

 

In this post,

I’ll show you which niches you should avoid with SEO and what you should do instead.

Here’s what you’ll learn:

• The three main criteria to evaluate a niche for SEO

• The three worst criteria to avoid with SEO

• The three best alternatives to SEO for these niches

Let’s dive in.

Criteria #1: Competition

The first criterion to evaluate a niche for SEO is competition.

Competition is the level of difficulty and effort required to rank well for your target keywords.

The higher the competition, the harder it is to rank well.

But how do you measure competition?

You can use tools like https://www.bing.com/toolbox/keywords or https://ahrefs.com/keywords-explorer to find the keyword difficulty (KD) score of your target keywords.

The KD score is a number from 0 to 100 that indicates how hard it is to rank for a keyword, based on the authority and relevance of the top-ranking pages.

The higher the KD score, the higher the competition.

So,

How do you avoid high-competition niches?

You look for niches that have low KD scores, such as below 20.

 

For example,

Let’s say you want to rank for the keyword “best VPN”.

If you use https://ahrefs.com/keywords-explorer, you’ll see that the KD score for this keyword is 95.

That means that this keyword is extremely competitive, and you’ll need a lot of authority, content, and links to rank for it.

Again,

If you use https://ahrefs.com/keywords-explorer, you’ll see that there are some related keywords that have lower KD scores, such as:

• best VPN for gaming (KD: 13)

• best VPN for Netflix (KD: 15)

• best VPN for torrenting (KD: 18)

 

These keywords are less competitive and more specific, and you’ll have a better chance to rank for them.

By avoiding high-competition niches, you can save time, money, and energy on SEO.

Criteria #2: Volatility

The second criterion to evaluate a niche for SEO is volatility.

Volatility is the level of change and uncertainty that affects a niche.

The higher the volatility, the more unpredictable it is to rank well.

But how do you measure volatility?

You can use tools like https://www.bing.com/webmasters/ or https://moz.com/mozcast to find the algorithm volatility score of your niche.

The algorithm volatility score is a number from 0 to 100 that indicates how much the ranking algorithm of Google or Bing has changed in the past 30 days.

The higher the algorithm volatility score, the higher the volatility.

 

So,

How do you avoid high-volatility niches?

You look for niches that have low algorithm volatility scores, such as below 20.

For example,

Let’s say you want to rank for the niche of “weight loss”.

If you use https://www.bing.com/webmasters/, you’ll see that the algorithm volatility score for this niche is 72.

That means that this niche is highly volatile, and you’ll face a lot of ranking fluctuations and algorithm updates.

But if you use https://moz.com/mozcast, you’ll see that there are some related niches that have lower algorithm volatility scores, such as:

• weight loss tips (AVS: 12)

• weight loss recipes (AVS: 14)

• weight loss exercises (AVS: 16)

These niches are less volatile and more stable, and you’ll have a better chance to rank for them.

By avoiding high-volatility niches, you can reduce risk, stress, and frustration on SEO.

Criteria #3: Regulation

The third criterion to evaluate a niche for SEO is regulation.

Regulation is the level of rules and restrictions that apply to a niche.

The higher the regulation, the more complicated it is to rank well.

But how do you measure regulation?

You can use tools like https://www.bing.com/webmasters/help/webmaster-guidelines-30fba23a or https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf to find the regulation score of your niche.

The regulation score is a number from 0 to 100 that indicates how much the quality and credibility of your site and content matter for a niche, based on the guidelines of Google or Bing.

The higher the regulation score, the higher the regulation.

So,

How do you avoid high-regulation niches?

You look for niches that have low regulation scores, such as below 20.

For example,

Let’s say you want to rank for the niche of “health”.

 

If you use https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf, you’ll see that the regulation score for this niche is 100.

That means that this niche is highly regulated, and you’ll need a lot of quality and credibility to rank for it.

But if you use https://www.bing.com/webmasters/help/webmaster-guidelines-30fba23a, you’ll see that there are some related niches that have lower regulation scores,

Such as:

• health tips (RS: 10)

• health recipes (RS: 12)

• health exercises (RS: 14)

These niches are less regulated and more accessible, and you’ll have a better chance to rank for them.

By avoiding high-regulation niches, you can avoid penalties, lawsuits, and bans on SEO.

The 3 Worst Niches to Avoid with SEO

Now that you know the three main criteria to evaluate a niche for SEO, let me show you the three worst niches to avoid with SEO.

These are the niches that have high competition, high volatility, and high regulation.

And they are:

• Gambling: Gambling is a niche that involves betting money on games of chance, such as poker, roulette, slots, etc. It is a niche that has high competition because there are thousands of gambling sites that compete for the same keywords and customers. It is a niche that has high volatility because it is subject to frequent algorithm changes and legal issues. It is a niche that has high regulation because it is illegal or restricted in many countries and regions.

• Pharmacy: Pharmacy is a niche that involves selling or prescribing drugs, medicines, or supplements, such as Viagra, Cialis, Prozac, etc. It is a niche that has high competition, because there are hundreds of pharmacy sites that compete for the same keywords and customers. It is a niche that has high volatility, because it is subject to frequent algorithm changes and quality issues. It is a niche that has high regulation, because it is regulated or controlled by many authorities and agencies.

• Finance: Finance is a niche that involves providing or advising on financial products or services, such as loans, mortgages, insurance, investments, etc. It is a niche that has high competition, because there are dozens of finance sites that compete for the same keywords and customers. It is a niche that has high volatility, because it is subject to frequent algorithm changes and market fluctuations. It is a niche that has high regulation, because it is governed or monitored by many laws and rules.

These are the three worst niches to avoid with SEO, because they are too hard, too risky, and too complicated to rank well.

The 3 Best Alternatives to SEO for These Niches

So, what should you do if you want to target these niches, or any other high-competition, high-volatility, or high-regulation niches?

Should you give up and look for another niche?

Not necessarily.

You can still target these niches, but you need to use different strategies and tactics than SEO.

You need to use the best alternatives to SEO for these niches.

And they are:

• PPC: PPC stands for pay-per-click, and it’s a form of online advertising that involves paying a fee every time someone clicks on your ad. You can use platforms like https://ads.microsoft.com/ or https://ads.google.com/ to create and run your PPC campaigns. PPC is a great alternative to SEO for high-competition, high-volatility, or high-regulation niches, because it allows you to bypass the organic rankings and get instant and targeted traffic to your site.

You just need to have a good budget, a good offer, and a good landing page.

•Social Media: social media is a form of online communication that involves creating and sharing content on platforms like https://www.facebook.com/, https://twitter.com/, https://www.instagram.com/, etc.

You can use social media to promote your site and your products or services to your followers and fans. Social media is a great alternative to SEO for high-competition, high-volume niches.

• Email marketing: Email marketing is a form of online marketing that involves sending emails to your subscribers and customers.

You can use platforms like https://mailchimp.com/ or https://convertkit.com/ to create and manage your email campaigns. Email marketing is a great alternative to SEO for high-competition, high-volatility, or high-regulation niches, because it allows you to build a loyal and engaged audience and drive repeat and referral traffic to your site. You just need to have a good lead magnet, a good email list, and a good email copy.

By using these alternatives to SEO, you can still target high-competition, high-volatility, or high-regulation niches and get more traffic, leads, and sales to your site.

Conclusion

In this post, you learned which niches you should avoid with SEO and what you should do instead.

You learned that there are three main criteria to evaluate a niche for SEO:

• Competition

• Volatility

• Regulation

And you learned that there are three worst niches to avoid with SEO because they have high competition, high volatility, and high regulation:

• Gambling

• Pharmacy

• Finance

And you learned that there are three best alternatives to SEO for these niches because they allow you to bypass the organic rankings and get instant and targeted traffic to your site:

• PPC

• Social Media

• Email Marketing

By following these tips, you can avoid the worst niches for SEO, and choose the best alternatives for your site.

I hope you enjoyed this post. If you have any questions or feedback, please let us know.

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How to Deal with Impatient SEO Clients Who Want Results FAST

SEO is a long-term game. It takes time, effort, and patience to rank well on Google and Bing.

But not all clients understand this.

 

Some clients want results FAST.

They want to see their rankings and traffic skyrocket overnight.

They want to beat their competitors and dominate their niche.

They want to make more money and grow their business.

And they want you to make it happen.

 

Now.

But how can you deal with these impatient SEO clients?

How can you manage their expectations and keep them happy?

How can you deliver results and get paid?

In this post,

I’ll show you:

• The three common types of impatient SEO clients

• The three main reasons why they are impatient

• The three best ways to deal with them

 

Let’s dive in.

– Type #1: The Unrealistic Client

The unrealistic client is the one who has unrealistic expectations and goals.

They want to rank for highly competitive keywords, such as:

• weight loss

• make money online

• best VPN

• etc.

They want to rank on the first page of Google and Bing, even if their site is new, low-quality, or irrelevant.

They want to rank faster than their competitors, even if they have less authority, content, or links.

They want to rank without investing any money, time, or resources.

They want to rank without following any SEO best practices or guidelines.

They want to rank by using shady or outdated SEO tactics, such as:

• Keyword stuffing

• Link spamming

• Cloaking

• etc.

They want to rank, no matter what.

And they want you to make it happen.

Now.

– Reason #1: They Don’t Understand SEO

The main reason unrealistic clients are impatient is because they don’t understand SEO.

They don’t understand how SEO works, what SEO involves, or why SEO matters.

They don’t understand the difference between SEO and PPC, organic and paid traffic, or quality and quantity.

They don’t understand the factors that affect SEO, such as:

• Keyword difficulty

• Content quality

• Link profile

• Technical SEO

• etc.

 

They don’t understand the benefits of SEO, such as:

• Long-term results

• High-quality traffic

• Low-cost leads

• Brand awareness

• etc.

 

They don’t understand the challenges of SEO, such as:

• Algorithm changes

• Competition

• Penalties

• etc.

They don’t understand SEO.

They just want results.

Fast.

 

– Solution #1: Educate Them

The best way to deal with unrealistic clients is to educate them.

You need to explain to them what SEO is, how SEO works, and why SEO matters.

You need to show them the difference between SEO and PPC, organic and paid traffic, and quality and quantity.

You need to teach them the factors that affect SEO, the benefits of SEO, and the challenges of SEO.

You need to educate them.

 

How?

Here are some tips:

• Use simple and clear language: Avoid using jargon, acronyms, or technical terms that may confuse them. Use simple and clear language that they can understand and relate to.

• Use visuals and examples: Use visuals and examples to illustrate your points and make them more engaging. Use charts, graphs, screenshots, case studies, etc. to show them the data and the results.

• Use analogies and metaphor: Use analogies and metaphors to make complex concepts easier and more familiar. For example, you can compare SEO to gardening, building, or cooking.

• Use stories and testimony: Use stories and testimonials to make your arguments more credible and persuasive. Use stories and testimonials from your own experience, your previous clients, or your industry leaders.

 

By educating your unrealistic clients, you can help them understand SEO better and set more realistic expectations and goals.

Sure, I’ll continue with the next type of impatient SEO client.

 

– Type #2: The Demanding Client

The demanding client is the one who has high expectations and standards.

They want to rank for relevant and profitable keywords, such as:

• best fitness tracker for runners

• how to lose weight fast and easy

• home workout for beginners

• etc.

They want to rank on the first page of Google and Bing, and preferably in the top three positions.

They want to rank faster than their competitors, but also in a sustainable and ethical way.

They want to rank by investing a reasonable amount of money, time, and resources.

They want to rank by following SEO best practices and guidelines.

They want to rank and get results.

And they want you to make it happen.

Now.

 

– Reason #2: They Don’t Trust SEO

The main reason why demanding clients are impatient is because they don’t trust SEO.

They don’t trust that SEO works, that SEO delivers, or that SEO lasts.

They don’t trust that SEO can help them achieve their goals, solve their problems, or satisfy their needs.

They don’t trust that SEO can provide them with:

• Long-term results

• High-quality traffic

• Low-cost leads

• Brand awareness

• etc.

They don’t trust SEO.

They just want results.

Fast.

 

– Solution #2: Reassure Them

The best way to deal with demanding clients is to reassure them.

You need to show them that SEO works, that SEO delivers, and that SEO lasts.

You need to prove to them that SEO can help them achieve their goals, solve their problems, and satisfy their needs.

You need to reassure them.

 

How?

Here are some tips:

• Use data and evidence: Use data and evidence to back up your claims and arguments. Use tools like https://www.bing.com/webmasters/ or https://analytics.google.com/ to show them the metrics and the results. Use tools like https://www.bing.com/toolbox/keywords or https://ahrefs.com/keywords-explorer to show them the opportunities and the potential.

•Use testimonials and reviews: Use testimonials and reviews to show them the social proof and credibility. Use testimonials and reviews from your own clients, your industry leaders, or your peers. Use testimonials and reviews that are relevant, specific, and authentic.

• Use guarantees and contracts: Use guarantees and contracts to show them the security and the commitment. Use guarantees and contracts that are clear, fair, and realistic. Use guarantees and contracts that outline your responsibilities, your deliverables, your timelines, and your payment terms.

By reassuring your demanding clients, you can help them trust SEO better and build a long-term relationship with them.

– Type #3: The Impatient Client

The impatient client is the one who has reasonable expectations and goals but wants to achieve them faster than possible.

They want to rank for relevant and profitable keywords, such as:

• best fitness tracker for runners

• how to lose weight fast and easy

• home workout for beginners

• etc.

They want to rank on the first page of Google and Bing, and preferably in the top three positions.

They want to rank faster than their competitors, but also in a sustainable and ethical way.

They want to rank by investing a reasonable amount of money, time, and resources.

They want to rank by following SEO best practices and guidelines.

They want to rank and get results.

But they want to get them faster than possible.

 

– Reason #3: They Don’t Respect SEO

The main reason why impatient clients are impatient is because they don’t respect SEO.

They don’t respect the process, the effort, or the patience that SEO requires.

They don’t respect the fact that SEO is a long-term game, that SEO takes time, and that SEO is not a magic bullet.

They don’t respect the fact that SEO is not a one-time thing, that SEO needs constant maintenance, and that SEO is not a guarantee.

They don’t respect SEO.

They just want results.

Fast.

 

– Solution #3: Manage Them

The best way to deal with impatient clients is to manage them.

You need to set clear and realistic expectations and goals and communicate them frequently and transparently.

You need to show them the progress and the results and explain them clearly and honestly.

You need to manage them.

How?

 

Here are some tips:

• Use SMART goals: Use SMART goals to set clear and realistic expectations and goals. SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. For example, instead of saying “I’ll rank your site higher,” say “I’ll rank your site for 10 relevant and profitable keywords on the first page of Google and Bing within 6 months.”.

• Use milestones and deadlines: Use milestones and deadlines to break down your SEO project into smaller and manageable tasks. For example, instead of saying “I’ll do SEO for your site”, say “I’ll do keyword research by next week, content optimization by next month, link building by next quarter, etc..

• Use reports and updates: Use reports and updates to show your progress and your results. For example, instead of saying “I’m working on your site”, say “I’ve increased your site’s authority by 10%, your site’s traffic by 20%, your site’s revenue by 30%, etc.”. Use tools like https://www.bing.com/webmasters/ or https://datastudio.google.com/ to create and share your reports and updates.

 

By managing your impatient clients, you can help them respect SEO better and keep them satisfied and loyal.

Conclusion

In this post,

You learned how to deal with impatient SEO clients who want results FAST.

 

You learned that there are three common types of impatient SEO clients:

• The unrealistic client, who has unrealistic expectations and goals

• The demanding client, who has high expectations and standards

• The impatient client, who has reasonable expectations and goals, but wants to achieve them faster than possible

 

You also learned that there are three main reasons why they are impatient:

• They don’t understand SEO

• They don’t trust SEO

• They don’t respect SEO

 

And you learned that there are three ways to deal with them:

• Educate them, by explaining what SEO is, how SEO works, and why SEO matters

• Reassure them, by showing them that SEO works, that SEO delivers, and that SEO lasts

• Manage them, by setting clear and realistic expectations and goals, and communicating them frequently and transparently

 

By following these tips, you can deal with impatient SEO clients better, deliver results, and get paid.

I hope you found this post helpful.

If you have any questions or feedback, please use the comment section. 

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What is the Future of SEO? (And How to Prepare for It)

SEO is constantly changing.

What worked yesterday may not work tomorrow, and what works today may not work in the future.

So,

What is the future of SEO? And how can you prepare for it?

 

In this post,

I’ll show you:

• The major trends that are shaping the future of SEO

• The best practices to optimize your site for each trend

• The tools and resources to help you stay ahead of the curve

 

Let’s dive in.

– Trend #1: User Intent

User intent is the goal or purpose behind a search query. It’s what the user wants to achieve by typing something into Google.

For example, someone searching for “best laptop” may have different intents, such as:

• Comparing different laptop models and features

• Finding the best laptop for a specific need or budget

• Buying a laptop online or in a nearby store

Google’s job is to understand the user intent and provide the most relevant and helpful results for each query.

That’s why Google is constantly improving its algorithms and features to match the user intent better.

 

For example,

Google may show different types of results for the same query, depending on the user intent, such as:

• Featured snippets

• People also ask

• Video carousels

• Shopping ads

• Local packs

• Knowledge panels

These are called search intent modifiers.

They modify the search results to match the user intent more closely.

 

For example,

if someone searches for “how to make pizza”, Google may show a featured snippet with a step-by-step recipe, a video carousel with cooking tutorials, and a people also ask box with related questions.

But if someone searches for “pizza near me”, Google may show a local pack with nearby pizza places, a map with directions, and a knowledge panel with ratings and reviews.

As you can see,

Google is trying to provide the best answer for each user intent, not just the best keyword match.

 

So,

How can you optimize your site for user intent?

Here are some best practices:

• Keyword Research: Use tools like https://www.bing.com/toolbox/keywords or https://ahrefs.com/keywords-explorer to find keywords that match your topic and audience. Look for keywords with high search volume, low competition, and high business value.

• Analyze the search results: For each keyword, look at the top 10 results on Google and Bing. Pay attention to the search intent modifiers, such as featured snippets, video carousels, etc. These will tell you what kind of content and format Google and Bing prefer for that keyword.

• Create User Focus Content: Write content that answers the user intent behind the keyword. Provide useful and relevant information, examples, case studies, images, videos, etc. Make your content easy to read, scan, and understand. Use clear headings, subheadings, bullet points, etc.

Optimize your content for search modifiers: If you want to rank for a featured snippet, for example, use a question as your headline and provide a concise answer in the first paragraph. If you want to rank for a video carousel, create a video that covers the topic and upload it to YouTube. If you want to rank for a local pack, optimize your Google My Business profile and get more reviews.

 

– Trend #2: User Experience

User experience (UX) is how a user feels when interacting with your site.

It includes factors such as:

• Site speed

• Mobile-friendliness

• Navigation

• Design

• Layout

• Content quality

• Usability

• Accessibility

 

UX is important for SEO for two reasons:

• First, UX affects user behavior, such as bounce rate, dwell time, click-through rate, etc. These are signals that Google and Bing use to measure the quality and relevance of your site. If your site provides a good UX, users will stay longer, click more, and come back more often. This will boost your rankings and traffic.

• Second, UX affects core web vitals, such as loading, interactivity, and visual stability. These are metrics that Google and Bing use to measure the performance and stability of your site. If your site provides a good UX, it will load faster, respond quicker, and look smoother. This will improve your rankings and traffic.

 

So, How can you optimize your site for UX?

 

Here are some best practices:

• Use fast and reliable hosting services. Choose a hosting service that offers fast loading speeds, high uptime, and good customer support.You can use tools like https://www.bing.com/webmasters/ or https://developers.google.com/speed/pagespeed/insights/ to test your site speed and performance.

• Make your website mobile-friendly: Use a responsive design that adapts to different screen sizes and devices. You can use tools like https://www.bing.com/webmaster/tools/mobile-friendliness or https://search.google.com/test/mobile-friendly to check your site’s mobile-friendliness.

• Improve your website navigation: Make your site easy to navigate and explore. Use a clear and consistent menu, breadcrumbs, sitemap, etc. Provide internal links to related pages and external links to authoritative sources. Use descriptive and keyword-rich URLs, titles, and meta descriptions.

• Enhance your website design: Make your site visually appealing and professional. Use a consistent and harmonious color scheme, font, and style. Use high-quality images, videos, and graphics. Avoid clutter, pop-ups, and distractions. Use white space, contrast, and alignment to create a clear hierarchy and focus.

• Boost your content quality: Make your content valuable and engaging. Use original and accurate information, examples, case studies, etc. Use clear and compelling headlines, subheadings, introductions, and conclusions. Use short and simple sentences, paragraphs, and words. Use an active voice, tone, and style that match your audience and purpose.

• Increase website usability: Make your site easy to use and understand. Use clear and intuitive labels, buttons, forms, etc. Provide clear and helpful feedback, error messages, and instructions. Provide search, filter, and sorting options. Provide contact, support, and FAQ pages.

• Ensure your website accessibility: Make your site accessible and inclusive for all users, regardless of their abilities, preferences, or devices. Use alt text, captions, transcripts, etc. for images, videos, and audio. Use headings, landmarks, and labels for structure and navigation. Use contrast, size, and spacing for readability and visibility. Use keyboard, mouse, and touch inputs for interaction.

 

– Trend #3: Artificial Intelligence

Artificial intelligence (AI) is the ability of machines to perform tasks that normally require human intelligence, such as:

• Understanding natural language

• Recognizing images and faces

• Learning from data and feedback

• Solving problems and making decisions

 

AI is transforming SEO in many ways,

Such as:

• Ranking Algorithms: Google and Bing use AI to power their ranking algorithms, such as https://www.bing.com/search?q=rankbrain and https://www.bing.com/search?q=bert. These algorithms use machine learning and natural language processing to understand the meaning and context of search queries and web pages.

They can also adapt and improve over time based on user behavior and feedback.

• Content generation: AI can also help with creating and optimizing content, such as https://www.bing.com/webmasters/content-submission-api and https://cloud.google.com/natural-language. These tools use AI to analyze, generate, and optimize content for SEO. They can help with tasks such as keyword research, content ideation, content writing, content editing, content formatting, etc.

• Voice search: AI is also enabling voice search, which is the ability to search the web using voice commands, such as https://www.bing.com/search?q=voice+search and https://assistant.google.com/.

These tools use AI to recognize and process voice inputs and provide voice outputs.

Voice search is becoming more popular and convenient, especially on mobile devices and smart speakers.

So,

How can you optimize your site for AI?

Here are some best practices:

• Optimize your website for ranking algorithms: To rank well on Google and Bing, you need to optimize your site for their ranking algorithms, such as RankBrain and BERT. This means creating content that matches the user intent, provides a good UX, and uses natural and conversational language. You also need to monitor your site’s performance and user behavior, and make adjustments accordingly.

• Leverage AI tools for content generation: To create and optimize content for SEO, you can use AI tools, such as Bing Content Submission API and the Google Natural Language API. These tools can help you with various aspects of content creation and optimization, such as finding keywords, generating ideas, writing content, editing content, formatting content, etc. You can also use AI tools to check your content quality, readability, and uniqueness.

• Prepare your site for voice search: To optimize your site for voice search, you need to make your site voice-friendly, such as using short and simple sentences, paragraphs, and words, using questions and answers, using schema markup and structured data, etc. You also need to optimize your site for mobile devices and smart speakers, such as by using a responsive design, improving your site speed, and using HTTPS.

 

Conclusion

The future of SEO is shaped by three major trends: user intent, user experience, and artificial intelligence.

To prepare for the future of SEO, you need to:

• Optimize your site for user intent, by creating user-focused content and matching the search intent modifiers

• Optimize your site for user experience, by improving your site speed, mobile-friendliness, navigation, design, content quality, usability, and accessibility

• Optimize your site for artificial intelligence, by leveraging AI tools for content generation and preparing your site for voice search

By following these best practices, you can stay ahead of the curve and rank higher on Google and Bing.

I hope you found this post helpful. If you have any questions or feedback, please let me know.

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Improve Communication & Support with Your SEO Clients

Communication is one of the most important skills for any SEO professional.

Without effective communication, you can’t build trust, rapport, and loyalty with your clients.

You can’t explain your strategy, report your results, or handle their feedback. And you can’t prevent or resolve any issues that might arise during your SEO projects.

 

But communication is not always easy.

SEO is a complex and dynamic field, and not every client understands or appreciates what you do.

You might face challenges such as:

• Setting and managing expectations

• Educating and informing clients

• Dealing with difficult or demanding clients

• Handling complaints or conflicts

• Retaining and growing clients

So,

How can you improve your communication and support with your SEO clients?

How can you make sure that you and your clients are on the same page and that you deliver a great customer experience?

 

In this post,

I’ll share with you 7 practical tips that will help you communicate better with your SEO clients and provide them with the support they need.

 

– Tip #1: Know Your Clients

The first tip to improve your communication and support with your SEO clients is to get to know them. This means understanding.

• Business goals and objectives

• SEO needs and challenges

• Industry and competition

• Target audience and market

• Brand voice and personality

• Communication preferences and style

Knowing your clients will help you tailor your communication and support to their specific situation and expectations.

It will also help you build rapport and trust with them, showing them that you care about their success.

To know your clients,

You need to do some research and ask some questions.

For example, you can:

• Visit their website and social media profiles

• Read their blog posts and customer reviews

• Check their online reputation and authority

• Analyze their SEO performance and opportunities

• Ask them about their business history and vision

• Ask them about their SEO goals and KPIs

• Ask them about their pain points and frustrations

• Ask them about their ideal customer and value proposition

• Ask them about their communication preferences and expectations

 

The more you know about your clients, the better you can communicate  and support them.

 

– Tip #2: Set Clear Expectations

The second tip to improve your communication and support with your SEO clients is to set clear expectations.

This means defining and agreeing on the following:

• Scope and deliverables of your SEO project

• Timeline and milestones of your SEO project

• Roles and responsibilities of each party

• Communication frequency and channels

• Reporting format and metrics

• Feedback and revision process

• Payment terms and conditions

Setting clear expectations will help you avoid misunderstandings, confusion, and conflicts with your clients. It will also help you manage your clients’ expectations and keep them satisfied with your work.

To set clear expectations, you need to document and communicate them.

For example,

You can:

• Create a detailed SEO proposal and contract

• Conduct a kickoff meeting and presentation

• Send a welcome email and onboarding package

• Use a project management tool and calendar

• Use a reporting tool and dashboard

• Use a feedback and review tool and system

• Use an invoicing and payment tool and platform

The more you set clear expectations, the better you can communicate and support your clients.

 

– Tip #3: Educate Your Clients

The third tip to improve your communication and support with your SEO clients is to educate your clients. This means teaching them about:

• The basics and benefits of SEO

• The best practices and trends of SEO

• The process and strategy of your SEO project

• The results and impact of your SEO project

Educating your clients will help you establish your credibility and authority as an SEO expert. It will also help you explain your work and justify your decisions to your clients. And it will help you increase your clients’ involvement and appreciation of your work.

To educate your clients, you need to create and share some educational materials.

For example, you can:

• Send them some SEO guides and resources

• Invite them to some SEO webinars and workshops

• Show them some SEO case studies and testimonials

• Explain your SEO audit and analysis

• Explain your SEO strategy and action plan

• Explain your SEO results and recommendations

The more you educate your clients, the better you can communicate and support them.

 

– Tip #4: Communicate Regularly

The fourth tip to improve your communication and support with your SEO clients is to communicate regularly.

This means keeping in touch with your clients and updating them on:

• Progress and status of your SEO project

• Achievements and challenges of your SEO project

• Next steps and actions of your SEO project

Communicating regularly will help you maintain a good relationship and rapport with your clients.

It will also help you keep your clients informed and engaged with your work. And it will help you prevent or address any issues or concerns that might arise during your SEO project.

To communicate regularly, you need to use some communication tools and methods.

For example, you can:

• Send them some emails and newsletters

• Call them or chat with them online

• Meet them in person or online

• Send them some reports and dashboards

• Send them some surveys and feedback forms

The more you communicate regularly, the better you can communicate and support your clients.

– Tip #5: Listen Actively

The fifth tip to improve your communication and support with your SEO clients is to listen actively.

This means paying attention to what your clients say and how they say it, and showing them that you understand and care about their:

• Needs and expectations

• Questions and concerns

• Feedback and suggestions

• Praise and complaints

Listening actively will help you build trust and empathy with your clients.

It will also help you learn more about your clients and their situation. And it will help you improve your work and service based on your clients’ input.

To listen actively, you need to practice some listening skills and techniques.

For example, you can:

• Ask open-ended and follow-up questions

• Use verbal and non-verbal cues

• Paraphrase and summarize

• Reflect and empathize

• Acknowledge and appreciate

The more you listen actively, the better you can communicate and support your clients.

– Tip #6: Be Responsive

The sixth tip to improve your communication and support with your SEO clients is to be responsive. This means answering your clients’ queries and requests promptly and professionally and providing them with the:

• Information and answers they need

• Solutions and options they want

• Support and assistance they require

Being responsive will help you show your clients that you respect and value their time and business. It will also help you keep your clients happy and loyal to your work. And it will help you avoid or resolve any problems or complaints that might occur during your SEO project.

To be responsive, you need to follow some responsiveness rules and standards.

For example, you can:

• Set and follow a response time policy

• Use an autoresponder or chatbot

• Use a ticketing or helpdesk system

• Use a knowledge base or FAQ page

• Use a customer satisfaction or rating system

The more you be responsive, the better you can communicate and support your clients.

– Tip #7: Be Transparent

The seventh and final tip to improve your communication and support with your SEO clients is to be transparent.

This means being honest and open with your clients about the:

• Scope and limitations of your SEO project

• Risks and challenges of your SEO project

• Mistakes and failures of your SEO project

• Changes and adjustments of your SEO project

Being transparent will help you establish your integrity and reliability as an SEO professional.

It will also help you manage your clients’ expectations and emotions.

And it will help you prevent or recover from any setbacks or disappointments that might happen during your SEO project.

To be transparent,

You need to follow some transparency principles and practices.

For example, you can:

• Use clear and simple language

• Use data and evidence

• Use disclaimers and disclosures

• Use guarantees and refunds

• Use testimonials and reviews

The more you be transparent, the better you can communicate and support your clients.

 

Conclusion

Communication and support are essential for any SEO project. By following these 7 tips, you can improve your communication and support with your SEO clients, and provide them with a great customer experience.

Do you have any other tips or strategies to improve your communication and support with your SEO clients?

Let me know in the comments below.

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The $24,500 a Month SEO Client: How I Landed and Retained a High-Paying Client

Do you want to land and retain a high-paying SEO client that pays you $24,500 a month?

If so,

You’re in the right place.

In this post,

I’ll show you the exact steps I took to land and retain a $24,500 a month SEO client and how you can do the same.

– How I Found the Client

The first step to landing a high-paying SEO client is to find them.

There are many ways to find potential SEO clients, such as:

• Referrals from existing or past clients

• Networking with other professionals in your niche

• Cold emailing or calling prospects

• Advertising your services on platforms like Google Ads, Facebook Ads, or LinkedIn Ads

• Creating and promoting valuable content on your website, blog, or social media.

 

In my case,

I found the client through a referral from an existing client.

I had been working with a client in the e-commerce niche for over a year, and I had helped them grow their organic traffic and revenue significantly.

They were very happy with my work, and they recommended me to one of their friends, who was the owner of a software company.

The software company was looking for an SEO expert to help them rank for some competitive keywords and generate more leads and sales.

They had tried working with several SEO agencies before, but they were not satisfied with the results.

They wanted someone who could provide them with a customized and data-driven SEO strategy, and who could communicate with them regularly and transparently.

They contacted me via email, and we scheduled a call to discuss their goals and expectations.

– How I Qualified the Client

The next step to landing a high-paying SEO client is to qualify them.

Qualifying a client means making sure that they are a good fit for your services and that you can deliver the results they want.

There are several factors to consider when qualifying a client, such as:

• Their budget and willingness to pay

• Their goals and expectations

• Their niche and competition

• Their current SEO situation and challenges

• Their level of SEO knowledge and involvement

 

In my case,

I qualified the client by asking them a series of questions during our initial call, such as:

• What is your monthly budget for SEO?

• What are your main goals and KPIs for SEO?

• Who are your main competitors and target audience?

• What are the keywords and topics that you want to rank for?

• What are the current SEO issues and opportunities that you have?

• How much do you know about SEO and how involved do you want to be?

 

Based on their answers,

I learned that:

• They had a monthly budget of $25,000 for SEO, which was more than enough for me to provide them with a comprehensive and effective SEO service.

• They wanted to rank for some highly competitive keywords in the software niche, and generate more organic traffic, leads, and sales.

• They had some strong competitors, but also some gaps and weaknesses that I could exploit with my SEO strategy.

• They had a decent SEO foundation, but they had some technical, on-page, and off-page issues that needed to be fixed and improved.

• They had a basic understanding of SEO, but they trusted me to handle everything and report to them regularly.

Based on this information,

I decided that they were a qualified client and that I could help them achieve their SEO goals.

 

–  How I Pitched the Client

The third step to landing a high-paying SEO client is to pitch them.

Pitching a client means presenting them with a proposal that outlines your SEO strategy, deliverables, timeline, and pricing.

The goal of your pitch is to convince the client that you are the best person for the job, and that they should hire you.

There are several elements to include in your pitch,

Such as:

• A summary of the client’s goals, challenges, and opportunities

• A detailed SEO audit and analysis of their website and competitors

• A customized SEO strategy and action plan that addresses their specific needs and objectives

• A breakdown of the SEO deliverables and tasks that you will provide, such as keyword research, technical SEO, content creation, link building, etc.

• A timeline and milestones for the SEO project and expected results

• A pricing and payment structure that matches the client’s budget and preferences

• A clear call to action and next steps

 

In my case,

I pitched the client by sending them a PDF proposal that included all of these elements.

I also followed up with them via email and phone, and answered any questions or objections that they had.

I emphasized the value and benefits of my SEO service, and how it would help them grow their business and outrank their competitors.

I also showed them some case studies and testimonials from my previous and current clients, and how I had helped them achieve similar or better results.

– How I Closed the Client

The final step to landing a high-paying SEO client is to close them.

Closing a client means getting them to sign the contract and pay the deposit.

This is the most critical and challenging part of the process, as it involves overcoming any last-minute doubts or objections that the client might have.

There are several techniques to use when closing a client, such as:

• Creating a sense of urgency and scarcity, and showing them what they might lose if they don’t act fast

• Offering a discount or a bonus if they sign up within a certain timeframe

• Providing a guarantee or a refund policy if they are not satisfied with the results

• Asking for a trial or a test project if they are not ready to commit to a long-term contract

• Asking for referrals or testimonials if they are happy with your work

 

In my case,

I closed the client by using a combination of these techniques.

I told them that I only had one spot left for a new client, and that I would have to raise my prices soon due to the high demand for my services.

I also offered them a 10% discount if they signed up within a week and a free SEO audit and consultation if they referred me to another potential client.

I also provided them with a 30-day money-back guarantee if they were not happy with the results and a 6-month contract with an option to renew or cancel at any time.

I also asked them for a 50% deposit upfront and the rest upon completion of the project.

They agreed to all of these terms, and they signed the contract and paid the deposit.

And that’s how I landed and retained a $24,500 a month SEO client.

Conclusion

Landing and retaining a high-paying SEO client is not easy, but it’s not impossible either.

By following the steps and strategies that I shared in this post, you can find, qualify, pitch, and close a high-paying SEO client, and grow your SEO agency.

Do you have any questions or tips on how to land and retain a high-paying SEO client?

Let me know in the comments below.

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How Does the Link Indexing Tool Work? (And Why You Need It)

If you want to rank higher on Google, you need to build backlinks.

But not all backlinks are equal.

Some backlinks can boost your SEO, while others can hurt it.

And the difference between a good and a bad backlink often depends on one thing:

Indexing.

In this post,

I’ll show you what link indexing is, how it works, and why you need a link indexing tool to get the most out of your backlinks.

But first, let’s define what a link indexing tool is.

What is a link-indexing tool?

A link indexing tool is software or a service that helps you get your backlinks indexed by Google.

What does that mean?

It means that Google recognises and counts your backlinks as part of your link profile.

Why is that important?

Because Google uses your link profile as one of the main factors in determining your site’s authority, relevance, and ranking.

But here’s the catch:

Google doesn’t automatically index every backlink you create.

In fact, according to a study by Ahrefs, only 25% of new backlinks get indexed within a month.

That means that 75% of your backlinks are wasted, unless you do something about it.

That’s where a link-indexing tool comes in.

A link indexing tool helps you speed up the process of getting your backlinks indexed by Google.

It does that by sending signals to Google that your backlinks are important and worth crawling and indexing.

How does it do that?

Let’s find out.

How does a link-indexing tool work?

There are different types of link indexing tools, and they work in different ways.

But the basic principle is the same:

They make your backlinks more visible and accessible to Google.

Here are some of the common methods that link-indexing tools use:

Pinging: This is the simplest and oldest method of link indexing. It involves sending a request to Google to crawl and index a specific URL. You can do this manually using Google’s own tools, such as the URL Inspection Tool or the URL Submission Tool. Or you can use a link-indexing tool that automates this process for multiple URLs at once.

RSS Feeds: This is another method of link indexing that involves creating and submitting RSS feeds that contain your backlinks. RSS feeds are XML files that provide updates and information about your website. Google crawls and indexes RSS feeds regularly, so this can help your backlinks get noticed faster.

Social Signals: This is a more advanced method of link indexing that involves generating social media buzz around your backlinks. Social signals are indicators of popularity and engagement, such as likes, shares, comments, and tweets. Google considers social signals as a ranking factor, so this can help your backlinks get more authority and visibility.

Web 2.0s: This is a more complex method of link indexing that involves creating and linking to web 2.0 properties that contain your backlinks. Web 2.0s are websites that allow users to create and share content, such as blogs, forums, wikis, and social networks. Google crawls and indexes web 2.0s frequently, so this can help your backlinks get more exposure and diversity.

These are some of the most common methods that link indexing tools use, but there are others as well.

The best link indexing tools use a combination of these methods to ensure that your backlinks get indexed as fast and effectively as possible.

But why should you use a link-indexing tool in the first place?

 

Let’s see.

Why You Need a Link Indexing Tool

As I mentioned earlier, link indexing is crucial for SEO.

Without link indexing, your backlinks are useless.

They won’t help you improve your site’s authority, relevance, and ranking.

They won’t help you drive more organic traffic, leads, and sales.

They won’t help you grow your online business.

That’s why you need a link-indexing tool.

 

A link indexing tool can help you:

• Save time and effort: Link indexing can be a tedious and time-consuming task, especially if you have a lot of backlinks to index. A link indexing tool can automate and simplify this process for you, so you can focus on other aspects of your SEO strategy.

• Increase your ranking potential: Link indexing can boost your SEO performance, as Google will take into account your backlinks when ranking your site. A link indexing tool can help you get more backlinks indexed faster, which can give you an edge over your competitors.

• Maximize your ROI: Link indexing can increase your return on investment, as you will get more value from your backlinks. A link indexing tool can help you get more traffic, leads, and sales from your backlinks, which can improve your bottom line.

As you can see, a link indexing tool can be a game-changer for your SEO.

But how do you choose the best link-indexing tool for your needs?

Let’s find out.

How to Choose the Best Link Indexing Tool

There are many link-indexing tools on the market, but not all of them are created equal.

Some link-indexing tools are more effective, reliable, and affordable than others.

So how do you choose the best link indexing tool for your needs?

Here are some of the factors that you need to consider:

• Effectiveness: The most important factor to consider is how effective the link indexing tool is at getting your backlinks indexed by Google. You want a link indexing tool that uses proven and ethical methods that work, not spammy and risky methods that don’t. You also want a link indexing tool that provides you with reports and analytics that show you the results of your link indexing campaigns.

• Reliability: The next factor to consider is how reliable the link indexing tool is at delivering its service. You want a link indexing tool that has high uptime, fast speed, and a low error rate. You also want a link-indexing tool that has a good reputation, customer support, and security.

• Affordability: The last factor to consider is how affordable the link indexing tool is for your budget. You want a link indexing tool that offers you a fair and transparent pricing plan that suits your needs. You also want a link indexing tool that offers you a free trial, a money-back guarantee, and a discount or bonus.

Based on these factors, I have tested and reviewed some of the most popular link indexing tools on the market, and I have found the best one for you.

It’s called Link Indexing Expert, and it’s the ultimate link indexing tool for SEO.

Link Indexing Expert: The Ultimate Link Indexing Tool for SEO

Link Indexing Expert is a powerful and easy-to-use link indexing tool that helps you get your backlinks indexed by Google in minutes.

It uses a combination of pinging, RSS feeds, social signals, and web 2.0s to send signals to Google that your backlinks are important and worth indexing.

It also provides you with reports and analytics that show you the status and progress of your link-indexing campaigns.

Link Indexing Expert is effective, reliable, and affordable.

It has a 99.5% index rate, according to a case study by KeywordWave: https://keywordwave.com/blog/link-indexing-tools/.

It has a 99.9% uptime, 24/7 customer support, and 256-bit SSL encryption.

It has a flexible and transparent pricing plan, starting at $9.99 per month for 10,000 links.

It also offers you a 7-day free trial, a 30-day money-back guarantee, and a 50% discount for the first month.

Link Indexing Expert is the best link indexing tool for SEO, and I highly recommend it to anyone who wants to get the most out of their backlinks.

You can try it for free today by clicking on the link below.

[Start Your Free Trial of Link Indexing Expert]

Conclusion

Link indexing is a vital part of SEO.

Without link indexing, your backlinks are worthless.

They won’t help you rank higher on Google, drive more organic traffic, or grow your online business.

That’s why you need a link-indexing tool.

A link indexing tool helps you get your backlinks indexed by Google faster and easier.

It does that by sending signals to Google that your backlinks are important and worth indexing.

It also provides you with reports and analytics that show you the results of your link-indexing campaigns.

The best link indexing tool for SEO is Link Indexing Expert.

It’s a powerful and easy-to-use link indexing tool that uses proven and ethical methods to get your backlinks indexed by Google in minutes.

It’s also effective, reliable, and affordable.

It has a 99.5% index rate, a 99.9% uptime, 24/7 customer support, and 256-bit SSL encryption.

It also has a flexible and transparent pricing plan, a 7-day free trial, a 30-day money-back guarantee, and a 50% discount for the first month.

 

You can try it for free today by clicking on the link below.

[Start Your Free Trial of Link Indexing Expert]

 

I hope this post has helped you understand how the link indexing tool works and why you need it for SEO.

If you have any questions or comments, feel free to leave them below.

I’d love to hear from you.

And if you liked this post, please share it with your friends and colleagues.

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How to Lose Your SEO Clients (And How to Avoid It)

Losing SEO clients is one of the worst things that can happen to an SEO agency.

Not only does it hurt your revenue and reputation, but it also demoralizes your team and wastes your resources.

But why do SEO clients leave? And what can you do to prevent it?

 

In this post,

I’ll reveal the top reasons why SEO clients leave and how you can avoid them by following some proven best practices.

Reason #1: You Set Unrealistic Expectations

One of the main reasons why SEO clients leave is that they are disappointed with the results.

They expected to see a huge boost in traffic and rankings in a short time, but instead, they got little or no improvement.

This is usually the result of setting unrealistic expectations at the beginning of the project.

Maybe you promised too much, or maybe you didn’t explain how SEO works and what it takes to succeed.

Either way, you failed to manage your client’s expectations and set them up for frustration and dissatisfaction.

The best way to avoid this problem is to be honest and transparent with your clients from the start. Don’t make promises you can’t keep, and don’t oversell your services.

Instead,

Educate your clients about the SEO process, the challenges, the risks, and the opportunities.

Explain to them what you can do, what you can’t do, and what you need from them to succeed.

Also,

Set realistic and measurable goals and milestones, and track and report your progress regularly. This way, you can show your clients the value of your work and keep them engaged and motivated.

Reason #2: You Fail to Communicate Effectively

Another common reason why SEO clients leave is that they feel ignored or misunderstood.

They don’t hear from you often enough, or they don’t understand what you’re doing and why.

This is usually the result of poor communication skills and habits. Maybe you don’t update your clients frequently, or maybe you use too much jargon and technical terms.

Either way,

You failed to communicate effectively with your clients and build trust and rapport.

The best way to avoid this problem is to communicate clearly and consistently with your clients. Don’t assume they know everything, and don’t leave them in the dark.

Instead,

Use simple and plain language, and explain your actions and strategies in a way that they can understand and appreciate. Use visuals, examples, and data to support your points and make them more engaging.

Also, communicate with your clients regularly and use different channels and formats. Send them emails, calls, reports, and newsletters, and invite them to meetings, webinars, and workshops.

This way, you can keep your clients informed and involved and show them that you care.

Reason #3: You Deliver Low-Quality Work

Another obvious reason why SEO clients leave is that they are unhappy with the quality of your work. They find errors, mistakes, or inconsistencies in your deliverables, or they discover that you use shady or outdated techniques.

This is usually the result of low standards, a lack of skills, or unethical practices. Maybe you don’t follow the best practices, or maybe you don’t have the expertise or experience to handle the project.

Either way, you failed to deliver high-quality work and meet your client’s expectations and needs.

The best way to avoid this problem is to deliver high-quality work and follow the best practices. Don’t cut corners, and don’t compromise on quality.

Instead, invest in your skills and knowledge and keep up with the latest trends and changes in SEO. Use reliable tools and methods, and follow the guidelines and recommendations of Google and other search engines.

Also, check your work for errors and mistakes, and fix them before you send them to your clients.

Use tools like Grammarly, Hemingway, and SurferSEO to improve your writing, readability, and SEO.

This way, you can deliver high-quality work and impress your clients.

 

Reason #4: You Don’t Provide Enough Value

Another subtle reason why SEO clients leave is that they don’t see the value of your work.

They don’t understand how your work contributes to their business goals and growth, or they don’t see a positive return on their investment.

This is usually the result of not aligning your work with your client’s needs and objectives or not demonstrating your value and impact.

Maybe you focus on the wrong metrics, or maybe you don’t measure and report your results properly.

Either way, you failed to provide enough value and justify your fees.

The best way to avoid this problem is to provide enough value and prove your worth. Don’t focus on vanity metrics, and don’t rely on generic reports.

Instead, align your work with your client’s needs and objectives, and focus on the metrics that matter to them. For example, if your client’s goal is to increase conversions, focus on metrics like conversion rate, revenue, and ROI.

Also,

Measure and report your results accurately and effectively.

Use tools like Google Analytics, Google Search Console, and SEMrush to track and analyze your performance, and use tools like Google Data Studio, Databox, and DashThis to create and share custom and interactive reports.

This way, you can provide enough value and prove your worth.

Reason #5: You Don’t Adapt to Changes

Another inevitable reason why SEO clients leave is that they outgrow your services.

They change their goals, needs, or preferences, or they face new challenges or opportunities.

This is usually the result of not adapting to changes and evolving with your clients. Maybe you don’t notice the changes, or maybe you don’t offer the solutions or services that your clients need.

Either way, you failed to adapt to changes and stay relevant and competitive.

The best way to avoid this problem is to adapt to changes and evolve with your clients.

Don’t stick to the same plan, and don’t offer the same services.

Instead, monitor and anticipate the changes, and offer the solutions or services that your clients need. For example, if your client’s goal is to expand to a new market, offer them multilingual SEO or international SEO services.

Also,

Keep learning and improving your skills and knowledge, and offer new and innovative solutions or services that your clients might not even know they need. For example, if your client’s goal is to improve their online reputation, offer them online reputation management or review management services.

This way, you can adapt to changes and stay relevant and competitive.

 

Reason #6: You Don’t Build a Strong Relationship

Another overlooked reason why SEO clients leave is that they don’t feel a strong connection with you. They don’t see you as a partner, but as a vendor.

They don’t trust you, respect you, or like you.

This is usually the result of not building a strong relationship and rapport with your clients. Maybe you don’t show interest in their business, or maybe you don’t show appreciation for their feedback.

Either way, you failed to build a strong relationship and loyalty with your clients.

The best way to avoid this problem is to build a strong relationship and rapport with your clients.

Don’t treat them as transactions, and don’t take them for granted.

Instead, show interest in their business and learn about their goals, challenges, and opportunities. Ask them questions, listen to their answers, and offer your insights and suggestions.

Also, show appreciation for their feedback and act on it. Thank them for their comments, compliments, and complaints, and use them to improve your work and service.

This way, you can build a strong relationship and loyalty with your clients.

Conclusion

Losing SEO clients is a painful and costly experience, but it can be avoided by following some proven best practices.

By setting realistic expectations, communicating effectively, delivering high-quality work, providing enough value, adapting to changes, and building a strong relationship, you can keep your SEO clients happy and loyal and grow your SEO agency.

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Footer Backlink vs Guest Post: Which One is Better for SEO?

If you want to rank higher on Google, you need backlinks.

But not all backlinks are created equal.

Some backlinks can boost your SEO, while others can harm it.

In this post,

I’ll compare two common types of backlinks: footer backlinks and guest post backlinks. I’ll explain what they are, how they work, and which one is better for SEO.

But first, let’s define what a backlink is.

What is a backlink?

A backlink is a link from one website to another.

Backlinks are important for SEO because they signal to Google that your website is trustworthy, authoritative, and relevant.

However, not all backlinks have the same value. Google considers the quality and relevance of the linking website, the anchor text of the link, the context of the link, and the position of the link on the page.

That’s why footer backlinks and guest post backlinks have different effects on SEO.

What is a Footer Backlink?

A footer backlink is a link that appears in the footer section of a website, usually at the bottom of every page. Footer backlinks are often used for navigation, attribution, or sponsorship purposes.

For example, here is a footer backlink from a website that uses WordPress:

footer_backlink.jpg

 

And here is a backlink from a company-sponsored website’s footer:

company_sponsored.jpg

What is a Guest Post Backlink?

A guest post backlink is a link that appears in a blog post that you write and publish on another website, usually within your niche or industry.

Guest post backlinks are often used for content marketing, link building, or thought leadership purposes.

For example, here is a guest post backlink from a blog post that I wrote for HubSpot:

hubspot.jpg

And here is a guest post backlink from a blog post that I wrote for Ahrefs:

Ahrefs.jpg

Footer Backlink vs. Guest Post Backlink: Which One is Better for SEO?

Now that you know what footer backlinks and guest post backlinks are,

Let’s compare them and see which one is better for SEO.

Here are the main factors that you need to consider:

• Quality and Relevance: Guest post backlinks are usually more valuable than footer backlinks because they come from high-quality and relevant websites that are related to your niche or industry. Footer backlinks, on the other hand, can come from low-quality and irrelevant websites that have nothing to do with your topic or audience.

• Anchor Text and Context: Guest post backlinks are usually more natural and contextual than footer backlinks because they use descriptive and relevant anchor text that matches the content of the blog post. Footer backlinks, on the other hand, can use generic and irrelevant anchor text that has no connection to the content of the website.

• Position and Visibility: Guest post backlinks are usually more prominent and visible than footer backlinks because they appear in the body of the blog post, where the readers are more likely to see and click on them. Footer backlinks, on the other hand, are hidden and ignored in the footer section of the website, where the readers are less likely to notice and interact with them.

 

Based on these factors,

Guest post backlinks are clearly better than footer backlinks for SEO.

They can help you improve your rankings, drive more traffic, and build more authority and trust.

 

However,

This doesn’t mean that you should avoid footer backlinks altogether.

Footer backlinks can still have some benefits, such as:

• Branding and Awareness: Footer backlinks can help you increase your brand recognition and exposure, especially if they appear on popular and reputable websites that have a large and loyal audience.

• Diversification and Naturalness: Footer backlinks can help you diversify and balance your backlink profile, making it look more natural and organic to Google. Having only guest post backlinks can look suspicious and manipulative, as if you are trying to game the system.

Therefore,

The best strategy is to use both footer backlinks and guest post backlinks, but with different goals and expectations. Footer backlinks should be used for branding and diversification purposes, while guest post backlinks should be used for ranking and traffic purposes.

How to Get Footer Backlinks and Guest Post Backlinks

Now that you know the pros and cons of footer backlinks and guest post backlinks, let’s see how you can get them.

Here are some tips and best practices for each type of backlink:

• Footer Backlinks: To get footer backlinks, you need to find websites that are willing to link to you in their footer section.

You can do this by:

• Using a tool like Search Atlas by LinkGraph to find websites that use the same platform, theme, or plugin as you, and then reaching out to them and asking for a link exchange or a sponsorship deal.

• Using a tool like Ahrefs to find websites that link to your competitors or similar websites in their footer section, and then contacting them and offering them a better value proposition or a partnership opportunity.

• Using a tool like HARO to find journalists and bloggers who are looking for sources or experts in your niche or industry, and then providing them with valuable information or insights and asking for a link in their footer section.

• Guest Post Backlinks: To get guest post backlinks, you need to find websites that accept guest posts in your niche or industry.

 

You can do this by:

• Using a tool like Google to search for keywords related to your topic and then adding modifiers like “write for us,” “guest post,” “contribute,” or “submit a post” to find websites that have guest posting guidelines or opportunities.

• Using a tool like Ahrefs to find websites that have linked to your previous guest posts or to other guest posts in your niche or industry, and then reaching out to them and pitching them your guest post ideas.

• Using a tool like BuzzSumo to find websites that have published popular and viral content in your niche or industry, and then contacting them and proposing to them your guest post topics.

Conclusion

Footer backlinks and guest post backlinks are two common types of backlinks that can help you improve your SEO.

However,

They have different advantages and disadvantages, and they should be used for different purposes.

Guest post backlinks are better than footer backlinks for SEO because they come from high-quality and relevant websites, they use natural and contextual anchor text, and they appear in prominent and visible positions.

Footer backlinks, on the other hand, can still be useful for branding and diversification, but they should not be relied on for ranking and traffic.

The best strategy is to use both types of backlinks, but with different goals and expectations.

Footer backlinks should be used for branding and diversification, while guest post backlinks should be used for ranking and traffic.

To get footer backlinks and guest post backlinks, you need to use various tools and methods to find and contact websites that are willing to link to you in their footer section or in their blog posts.

I hope this post has helped you understand the difference between footer backlinks and guest post backlinks and how to use them effectively for SEO.

If you have any questions or comments, feel free to leave them below. I’d love to hear from you.

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Get Content from SEO Clients QUICKLY

One of the biggest challenges that SEO agencies face is getting content from their clients.

Content is the foundation of any SEO campaign, and without it, you can’t optimize, rank, or drive traffic to your client’s site.

But getting content from clients is not easy.

Clients are busy, they don’t know what to write, they don’t have the time or the skills, or they simply don’t see the value of content.

So,

How can you get content from SEO clients quickly and efficiently?

How can you make the process easier and smoother for both you and your clients?

In this post,

I’ll show you 5 proven strategies that will help you get content from SEO clients quickly without compromising on quality or results.

– Strategy #1: Use Content Briefs

The first strategy to get content from SEO clients quickly is to use content briefs.

Content briefs are documents that outline the purpose, goals, requirements, and guidelines for each piece of content that you need from your clients.

Content briefs are essential for several reasons:

• They help you communicate your expectations and instructions clearly and concisely to your clients.

• They help your clients understand what you need from them, why, and how to deliver it.

• They help you save time and avoid back-and-forth emails and revisions.

 

To create effective content briefs, you need to include the following elements:

• The target keyword and its search intent

• The content type and format (blog post, landing page, product description, etc.)

• The content length and structure (headings, subheadings, bullet points, etc.)

• The content tone and style (formal, informal, friendly, authoritative, etc.)

• The content goal and call to action (what you want the reader to do after reading the content)

• The content deadline and delivery method (email, Google Docs, etc.)

You can use tools like Frase, Clearscope , or Dashword to create and automate content briefs based on your target keywords and competitors.

– Strategy #2: Use Content Templates

The second strategy to get content from SEO clients quickly is to use content templates. Content templates are pre-written outlines or frameworks that you can use to create different types of content.

Content templates are useful for several reasons:

• They help you standardize and streamline your content creation process and ensure consistency and quality across your projects.

• They help your clients follow a proven and effective formula to create content that ranks and converts.

• They help you reduce the amount of editing and feedback that you need to provide to your clients.

 

To create content templates, you need to follow these steps:

• Identify the most common types of content that you need from your clients (blog posts, landing pages, product descriptions, etc.)

• Analyze the top-ranking pages for each content type and identify the common elements and patterns that they share (title, introduction, headings, subheadings, bullet points, images, etc.)

• Create a template for each content type based on the best practices and examples that you found, and include placeholders and instructions for your clients to fill in.

You can use tools like Copy.ai, Jarvis, or Rytr to generate and customize content templates using artificial intelligence.

– Strategy #3: Use Content Surveys

The third strategy to get content from SEO clients quickly is to use content surveys.

Content surveys are online forms or questionnaires that you can use to collect information and feedback from your clients.

Content surveys are helpful for several reasons:

• They help you gather the necessary data and insights that you need to create content that matches your client’s brand, audience, and goals.

• They help your clients provide you with the relevant and accurate information that you need to create content that meets their expectations and needs.

• They help you avoid misunderstandings and miscommunication that can lead to delays and dissatisfaction.

To create content surveys, you need to follow these steps:

• Identify the key questions that you need to ask your clients before you start creating content for them (such as their business name, website, target audience, value proposition, unique selling points, etc.)

• Create a survey for each content project that you work on, and include the questions that you need to ask your clients, as well as the options or answers that they can choose from.

• Send the survey to your clients and ask them to complete it as soon as possible, and use the responses to create content that suits their needs and preferences.

You can use tools like Google Forms, Typeform , or SurveyMonkey. to create and send content surveys to your clients.

– Strategy #4: Use Content Interviews

The fourth strategy to get content from SEO clients quickly is to use content interviews.

Content interviews are live or recorded conversations that you can use to extract information and stories from your clients.

Content interviews are beneficial for several reasons:

• They help you capture the voice and personality of your clients and their brand, and use it to create content that resonates with their audience.

• They help your clients share their expertise and experience, and provide you with valuable and original content that you can use to create engaging and authoritative content.

• They help you build rapport and trust with your clients, and make them feel more involved and invested in the content creation process.

To conduct content interviews, you need to follow these steps:

• Prepare a list of open-ended questions that you want to ask your clients, based on the topic and goal of the content that you need to create.

• Schedule a time and date to interview your clients, and choose a platform or tool that you want to use to record the conversation (such as Zoom , Loom, or Otter).

• Conduct the interview with your clients, and ask them the questions that you prepared, as well as any follow-up questions that you might have.

• Transcribe the interview and use the transcript to create content based on the information and stories that your clients shared.

– Strategy #5: Use Content Outsourcing

The fifth and final strategy to get content from SEO clients quickly is to use content outsourcing. Content outsourcing is the process of hiring external writers or agencies to create content for your clients.

Content outsourcing is advantageous for several reasons:

• It helps you save time and resources that you can use to focus on other aspects of your SEO projects, such as strategy, analysis, and optimization.

• It helps you scale your content production and meet the demands and deadlines of your clients, without compromising on quality or results.

• It helps you access a pool of talented and experienced writers who can create content for any niche, topic, or industry.

To use content outsourcing, you need to follow these steps:

• Find a reliable and reputable content writing service or platform that can provide you with high-quality and SEO-friendly content for your clients (such as FATJOE, Verblio, or WriterAccess).

• Place an order for the content that you need, and provide the details and instructions that you want the writers to follow, such as the target keyword, content type, content length, content tone, etc.

• Review the content that you receive, and make any revisions or changes that you need, and deliver the content to your clients.

Conclusion

Obtaining content from clients who are focused on search engine optimization in a prompt manner is certainly not unachievable.

By employing the strategy that has been previously outlined,

You possess the capability to accomplish these responsibilities with a high level of professionalism.

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Build Tiered Links after Niche Edits?

Should I Still Build Tiered After Building Niche Edits Links with Existing Ref Domains and Traffic?

 

Why You Might Be Wasting Your Money, Time and Resources. 

Niche edits is a link-building strategy that involves finding and editing existing pages on other sites that are relevant to your niche and adding your link to them.

It’s a great way to get high-quality and relevant links from authoritative sites without creating new content or doing outreach.

 

But

What if you already have a niche edit link from a page that has existing referring domains and traffic?

Should you still build tiered links to that page to boost its authority and relevance?

 

The answer is NO.

You may be wasting your time and resources by doing so.

Here are some of the reasons why you should not build tiered links after building niche edit with existing referring domains and traffic:

You may dilute the value of your niche edit link:

By building tiered links to your niche edit page, you may create a lot of noise and distraction that can reduce the impact of your niche edit link.

Google may not be able to recognize the relevance and quality of your niche edit link among the many other links on that page.

This may lower the value of your niche edit link and its effect on your main site.

• You may trigger a red flag for Google:

By building tiered links to your niche edit page,

You may create an unnatural and suspicious link profile that can alert Google.

Google may think that you are trying to manipulate the rankings by creating a network of links that point to each other and ultimately to your main site.

This may result in a penalty or a devaluation of your links and rankings.

 

You may waste your time and resources;

By building tiered links to your niche edit page, you may spend a lot of time and resources that could be better used elsewhere.

You may have to find, create, or acquire more content, platforms, and sources for your tiered links.

You may also have to monitor, maintain, and update your tiered links regularly.

This may take away your focus and energy from more important tasks like creating new content, optimizing your site, or building more niche edit links.

 

So,

What should you do instead of building tiered links after building niche edits with existing referring domains and traffic?

You should focus on building more niche edit links from different pages and sites that are relevant and authoritative in your niche.

This will help you diversify your link profile, increase your authority and relevance, rank higher, and drive more traffic to your main site.

Here are some tips on how to find and build more niche edit links for your site:

 

• Use tools like Ahrefs or SEMrush to find pages that rank for keywords related to your niche.

These pages are likely to be relevant and authoritative in your niche and have existing referring domains and traffic.

You can use filters like domain rating, organic traffic, referring domains, etc. to narrow down your results.

• Use tools like Hunter or Voila Norbert to find the email addresses of the owners or editors of these pages. These are the people who can edit these pages and add your link to them.

• Use tools like Mailshake or Lemlist to send personalized and value-driven outreach emails to these people. These are the emails that can persuade these people to edit these pages and add your link to them. You can use templates like this one:

 

Outreach email template;

Hi [Name],

I was browsing [their site] today and I came across your post about [topic].

I really enjoyed it, especially the part where you [something specific they said].

I noticed that you mentioned [something related to your site] in your post.

I actually have a site that covers [your site’s topic] in detail.

It’s called [your site name] and it has [something unique or valuable about your site].

I think it would be a great addition to your post as it would provide more information and value to your readers.

Would you mind taking a look at it and see if it fits?

Here’s the link: [your site URL]

If you think it’s a good fit, I’d appreciate it if you could edit your post and add my link to it.

It would only take a few minutes of your time, but it would mean a lot to me.

Let me know what you think.

Thanks,

[Your name]

 

• Use tools like Buzzstream or Ninja Outreach to follow up and track your results.

These are the tools that can help you stay on top of your outreach campaign and measure its effectiveness.

Here’s an example of how I used these tips to find and build more niche edit links for my site about wireless mice:

[Niche edit example.jpg]

 

As you can see,

I used these tips to find and build more niche edit links for our clients’ projects using various tools and methods.

I hope you found this post helpful and informative.