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Impact of Website Accessibility on SEO

The main goal of anyone that works online is to ensure that their websites are not only accessible but also usable for everyone.

Website accessibility is usually considered the responsibility of developers and designers.

However,

There are lots of overlaps with the SEO strategies deployed to enhance website accessibility and also make it easy for search engines to understand.

Unfortunately, this is not often discussed in SEO. 

This article will explore what website accessibility is and the role it plays in SEO. It will also shed light on the tips that can be used to improve website accessibility.

 What is Website Accessibility?

The goal of website accessibility is to make your content easy to use for all users, no matter what their needs are.

This is similar to how the goal of search engine optimization is to help potential customers find you when they search the internet.

Website accessibility makes your website usable by everyone, including those with sensory, mobility, or cognitive impairments. The end goal is to create an experience that is as enjoyable for people with disabilities as it is for people without disabilities.

Importance of Website Accessibility

It creates a connection between SEO and accessibility

The release of Google’s Core Web Vitals algorithm further emphasizes the company’s long-standing stance that website accessibility and usability go hand in hand.

Some on-page SEO features that are considered website accessibility features include sitemaps and/or breadcrumb links, image alt texts, navigation tabs and menus, anchor texts, and header tags.

It improves user experience

If you work to make your site accessible to as many people as possible, you’ll also be improving its usability and, in turn, its overall quality.

This will boost your customers’ satisfaction.

If your website is easy to use, fast, and accessible, your audience will also get the impression that you care about them and want to give them the best possible experience with your brand.

It widens your reach

According to WHO (World Health Organization), 15% of the global population is disabled.

Taking into account the ephemeral population of people who experience temporary impairments significantly boosts the population of people who require web accessibility. 

What this means is that website accessibility can help you reach a highly valuable market segment that you might have overlooked. Everyone can benefit from a website that is easy to use, and if you make your website accessible, your business will attract more people and get more leads. 

Legal impact

Some countries have legal mandates requiring websites to be accessible to people with disabilities.

The Americans Disabilities Act, the UK Equality Act, and the European Accessibility Act are just a few examples of such legislation. 

These laws require websites (and other digital products and services) to:

  • Work with assistive technologies
  • Provide content in a format that is accessible to all users
  • Prevent discrimination against disabled people

 

SEO Tips to Enhance Website Accessibility

Improve Page Titles

The titles of web pages are crucial in letting visitors know what the pages are about.

If you’ve opened lots of tabs on your device, the titles can tell you what each tab stands for without actually opening them all. 

Also,

Screen readers use page titles to give users more information about the web page they are navigating.

Use Headings

Heading tags are a crucial part of search engine optimization. When it comes to heading tags, the <H1> tag can only be used once and must have the focus keyword for it to be a good SEO strategy. 

The secondary and tertiary keywords can be used in the <H2> through <H6> heading tags to define the page’s structure even more. 

To improve website accessibility, there should only be one <H1> tag with the main keyword, and the other heading tags should only be used if necessary.

Use ALT Text

An ALT text is useful when an image fails to load. In this case, an alt text is displayed rather than a blank white space. 

As a result, the alt text must be accurate and relevant to the image rather than simply containing a slew of keywords stuffed to help the bots. The ALT text is also a popular intersection with SEO and website accessibility that the screen readers read aloud.

ALT text is useful because it can help you gain exposure and clicks from image searches.

Use a Descriptive Anchor Text

Let’s consider the two hyperlinked descriptions below:

  • For more information, click here. 
  • For more details, check our detailed guide on How to Boost Your SEO Efforts with Website Accessibility.

Which of these two options sounds better?

The second option sounds better. This is partly because it contains more descriptive words. Anchor text serves more purposes than simply linking to another page within your site (or an external site). 

An anchor text must be used correctly for SEO and for users to be able to find links. If you want to, you can add relevant keywords and a summary of what the linked page is about. 

Create Sitemaps

The pages and files in a website are cataloged in a sitemap.

This is an important feature for a website that has multiple pages that aren’t linked to each other. 

Even though sitemaps help crawlers, their primary purpose is to aid site visitors in finding specific information. 

When designing a website, it is important to keep accessibility in mind. Sitemaps help with that by providing an organized overview of the site and straightforward access to its various sections.

 

Include Breadcrumbs

Breadcrumbs provide an alternate way for users to return to previous steps in their journey to the current page. It serves two purposes:

  • It allows users to return to the previous page.
  • It directs them to the main content.

Breadcrumbs are somewhat similar to a sitemap. They make the structure of a website clearer to search engine spiders and screen reader software.

Have Well-Defined Website Navigation

Having good website navigation won’t matter much if your website only has one page. However, it makes sense to have clear navigation if you have hundreds of pages on your website. 

Your website’s navigation should aid not only your users in finding what they’re looking for but also search engines and people using screen readers.

Focus on Improving Readability

To succeed as an online content creator, you must give your readers something of tremendous value. When you share good content, it attracts shares and comments, which is great because it means more people will visit your site.

The correct title, the keywords in your H1 tag, the ALT text, the internal and external links, the keyword density, and lots more must all be in place for on-page SEO to be successful.

It’s important to keep your content simple because it makes it easier to read for both users and search engines. 

There should also be easy-to-read URLs. Long URLs that are jam-packed with keywords and special characters are not only difficult for humans to read, but they also pose problems for search engine spiders and people who use screen readers. 

Wrapping Up

If your intended audience can’t find or access your brand’s web content, it won’t do any good. To reach more people and increase your ranks in organic search results, you need to prioritize both website accessibility and SEO. This is what will make your company’s online content stand out from the competition.

 

Here at 1stpageKWs, we plan and tailor every facet of your website to your specific business. Our service will improve your search engine optimization, website design, and marketing strategy. 

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How to Optimize Product Reviews for SEO

A well-written review comes in handy when shopping online. In most cases, a product review makes or breaks a consumer’s buying decision.

Most consumers are wary of trying new products, especially when there are alternatives with reviews that provide all the information, they need to make an informed decision.

This is why many people who shop online rely on customer reviews before making a purchase.

Hence,

In April 2021, Google made a change to its review system. This new system gives more priority to reviews that include a lot of information and analysis to help customers make smart buying decisions.

Although Google claims that the product reviews update is minor, you still need to ensure that you meet the new requirements. 

Read on to discover how you can optimize your product reviews to improve your SEO strategy. 

guest posting approach.

How Do Product Reviews Boost SEO?

Review submissions from returning customers are an excellent source of fresh, original content that will increase your site’s visibility in search engine results. The following statistics from Search Engine Watch should convince you to add product reviews to your online store:

  • 72% of consumers will only take the required action after reading a positive review.
  • 90% of consumers read customer reviews before they visit a business.
  • 31% of your customers tend to spend 31% more on your business if it has great reviews.

 

Also, 10% of the priority given to a website’s ranking in search results is determined by user feedback in the form of online reviews. Therefore, we must take them seriously.

Here are the different ways through which reviews boost SEO: 

Reviews generate traffic from long-tail keywords

Since long-tail keywords are a string of three or four keyword phrases that are specific to the products or services you offer, you can leverage the power of user reviews without adding your keywords. 

These kinds of niche queries are often buried in comments left by actual customers.

If a potential client searches using terms related to yours, they will likely come across your website.

Reviews boost social sharing

The power of word-of-mouth can be greatly amplified through the use of social media. Nielsen found that recommendations from friends and family were trusted more than any other form of advertising. 

For this reason,

It should come as no surprise that this is also the one most likely to boost revenue for your firm.

With Google’s ability to detect social shares, it’s crucial to integrate reviews into your social strategy.

Reviews increase a site’s organic search results on Google

Since positive reviews can increase your social standing and credibility, paying close attention to them and looking for ways to enhance them can have a significant impact on your search engine optimization.

As you might expect,

Google does take into account your site’s ranking and gives preference to those with higher ratings.

Reviews help you generate more traffic

As consumers look for feedback online, they may form opinions about your brand and its products long before they ever visit your site.

More people will see your content at the most crucial stage of the buying process if you take advantage of reviews.

Steps for Optimizing Product Reviews for SEO

Put your primary keyword in the title

Before you begin writing your review, you should come up with a catchy title.

This is because the title is what the reader will remember most about your post.

Include the name of the product being reviewed in the title and meta description to boost the search engine rankings of the review. By doing so, we help search engine spiders in their indexing efforts.

The click-through rate (CTR) of your links will increase if you choose titles that are interesting and informative.

Google and other search engines use several SEO factors, such as the number of clicks on a page, to decide where it should rank.

Write an attention-grabbing headline

Headlines should be succinct and convey essential information. They need to be written in a way that compels people to continue reading the product review.

Google also places a high value on a catchy headline, so it’s not just for the benefit of the reader.

Consider the reader who is turned off by it and quickly clicks away from your review. If Google sees this, it will lower the importance of your review in search results. 

Write an engaging introduction

Your product review introduction is typically the first paragraph of your blog post.

You should put your most compelling arguments in this paragraph, as it will serve as the backbone of your entire post.

 Ensure your content is unique

To get the most out of your product review’s SEO efforts, you should avoid copying and pasting content from other sites. Search engines like Google can easily detect duplicate content.

Google’s AI is constantly improving, and at this point, it would only approve a piece of content if it was written uniquely.

Instead of just trying to sell the reader on the deal, your review needs to help them.

Optimize the body of the review

The essence of your review should be located in the body.

In this section, you should give the reader all the information they need to fully understand the rest of the content. 

Your review’s main body should contain relevant keywords. If you do this, you’ll have a better chance of being found in Google’s search results for those terms.

You can improve your review’s SEO by optimizing the headings. This is one of the cornerstones of product review optimization.

 

Add relevant product images

Relevant images of your product are also important for SEO. Using an image that gives the impression that the product is better than it is is an example of a useful image. It increases the likelihood that the reader will follow the link and make a purchase. 

Include a compelling conclusion

In the final paragraph, summarize the key points of your review and explain how the review will help prospective customers. If your review is too long, readers will lose interest and leave without reading the conclusion.

A compelling call-to-action after your review is essential to get good SEO results from your review.

The call-to-action should be clear, short, and convincing enough to get your readers to act. 

Track traffic with Google Analytics

To maximize your earnings, track how many people read your review and how many of them immediately click on the product’s link. In other words, you can see how your product review is performing in comparison to other similar reviews on the web.

It’s also a good idea to monitor shares and clicks from social media sites like Facebook and Twitter to get a sense of how much interest there is in your content and how it’s being shared.

All of this data can be monitored with Google Analytics. It’s a free, straightforward tool that gives you everything you need to improve the performance of your affiliate blog posts.

Optimize your review for social media platforms

Including an opt-in form on your affiliate site or blog is a great way to boost the visibility of your social media posts.

Place this form in a visible location on your website or blog, like a sidebar, so that visitors can fill it out whenever they like. 

Add a link to this page in the review’s footer and on any other pages that you think would be useful to readers.

The next step is to start getting traffic from social media by sharing links on platforms like Facebook, Google Plus, Twitter, and LinkedIn.

Wrapping Up

Having great product reviews online is a potent SEO strategy.

The challenge comes in mastering the best method for applying them.

As an online vendor, you should focus on using reviews as means of boosting your SEO, getting more traffic, and increasing your conversion rates. Hopefully, this guide has shown you what to do.

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Tips for Hiring a Guest Posting Service [ The hidden TRUTH]

Do you want to expand your online presence?

Guest posts are the key to success.

The most difficult challenge when starting a blog is getting people interested in your content. For traffic generation, most people turn to social media marketing. Hiring a guest post provider to assist you with guest posts is a better option.

guest posting approach.

In this article,

We will look at the factors to consider before hiring a guest posting service.

Establish a budget

When you’re getting ready to launch your blog, set aside some money for guest posting services.

The most important thing to remember is that your goal should not be to get the cheapest service.

Affordability and quality should be your goals.

Successful track record

When you choose a guest posting service, be sure they have a track record of accomplishment.

You’ll have to put in some effort in this area.

You should look at the service’s testimonials and reviews. The benefit of this method is that you will quickly determine whether the service is worthwhile.

At the same time, you should check out some of the service’s guest posts.

The advantage is that you will have a better understanding of how the provider presents its job. This is the point at which you can determine whether or not you require the service.

Personalized strategy

Before the agency starts guest posting for you, their service must meet your criteria.

You must inform the service of your objectives. Some blog owners, for example, desire to be the authority in their niche. There are occasions when you need to increase blog traffic.

Second, you want to build backlinks to your blog.

The service should establish the guest posting roadmap while keeping your aims in mind.

As a blog owner, you’ll also need to plan.

For example, you’ll need to figure out who your blog’s target audience is. You must distinguish whether you are writing for beginning, intermediate, or advanced readers.

You must advise your guest posting service with this information. 

Guest Posting Techniques

 

The best strategy is for the guest post service to run a Google search with the specified keywords first.

This method has the advantage of allowing the service to detect a wide range of guest postings. They should show these posts to the blog’s owners to see if they like the same style. 

The service should also check competitor backlinks. In addition, the guest posting provider should run a Twitter search to find tweets about guest articles in your business.

Support team

The most important part is to communicate with the support crew.

It will give you a good indication of whether you can work with them long-term. Submit your questions.

If the customer service team responds quickly, you’re on the right track. If they take a long time to answer, it means the service will be of little use to you.

Most services now offer many guests blogging options.

You should determine which plan best meets your requirements. A basic guest posting strategy, for example, could result in 100 organic visitors. The second plan, on the other hand, may result in 500 organic visits.

Quality Assurance (QA)

The service’s involvement does not end with the publication of the post.

They should have an in-house quality assurance staff to check the content.

As a result,

You won’t have to go over each piece thoroughly. You can rest assured that the article is of high quality. 

Questions to Ask Guest Posting Agencies Before Hiring

2-Phase Guest Posting is a guest posting service that enables you to submit content to high-quality niche sites and get fantastic results.

Before being published,

Each piece of content is optimized and authorized by clients. If you intend to use guest posting services, do your homework and ask lots of questions. 

Here are some of the questions you can ask:

– Can you provide content samples with good links?

You can assess the link sample’s quality as well as the material they created.

The text must flow nicely and contain information that users are looking for.

– Do you provide 100% original content?

To confirm that the content is unique, see if they utilize a plagiarism checker.

Google appreciates material that is both valuable and distinctive.

Check the content they wrote for uniqueness because duplicate content can hurt your SEO ranking. If the vendor can’t give you something unique, you can take your idea somewhere else.

– Do you have a method for evaluating content?

Quality content is required. Quality content must:

  • Contain proper punctuation.
  • Not contain grammatical or spelling errors.
  • Add value
  • Be easy to read

– What is the maximum number of revisions available?

If any inaccuracies are discovered, inquire about the number of revisions available.

Two revisions of the text they write are usually offered.

Remember that guest posting services that focus on making their clients happy and satisfied receive positive feedback.

Ask them to know if they will give you new content if you are dissatisfied with the one they wrote.

Will the content solely contain links to my website?

Check to see if they connect to other sites in their material or if they solely link to your website. It doesn’t matter if a few sites are connected.

But if there are more than 5, your link’s value will be lower than if it were the only link on the page.

– What is the location of the links within the content?

It is recommended that the link be put near the top of the content.

It’s also safe if you put it in the footer.

Wrapping Up

If you’re going to use a guest posting service, be smart and hunt for niche links.

Use branded anchor text and valuable content. Don’t forget to consider a relevant link on a site with unique information that helps end-users.

Also, keep an eye on the traffic patterns after the service begins guest posting.

This will tell you whether or not the service is working hard enough. If you want to take your blog to the next level, guest posting is an essential component.

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Grow Your Business With 1stpage Agency Guest Posting Services

 Guest posting is the best way to reach your target audience, and through our 2-phase guest posting approach, 1stpage Agency can help business owners a lot with it. 

Marketing is the most effective way to expand your business.

New and improved content marketing tactics enable organizations to contact their target audience more effectively than ever before thanks to technological improvements. 

grow bsuiness

In this article, we’ll look at how 1stpage Agency’s unique guest posting strategy can help your company expand its reach.

Why Should Your PR Strategy Include Guest Posting?

A link to a bio page or a business website that gives more information is generally included in guest posts. Everyone who reads the article will benefit from this exposure. Not only will you be able to reach a new audience.

But these backlinks will also help you improve your SEO.

When it comes to acquiring new clients, providing your readers with tools, actionable insights, and practical advice is a wonderful way to build trust.

It also gives your audience a taste of how cooperating with you could benefit their company. 

Backlinking is the main advantage of guest posting. Inbound linking, also known as backlinking, acts as a portal between two websites. When a potential client reads about your product and services on another website, all they have to do is click on your link to be taken straight to your site.

Backlinks aren’t merely for attracting visitors from other websites.

It also aids in enhancing your search engine presence. The more hyperlinks to reputable websites you have, the more organic searches you’ll get from search engines.

Backlinking also aids in the indexing of your website by search engines.

Search bots will discover your website when they are crawling other websites if you backlink it to a high-quality website.

Backlinking can help new website owners become more visible by increasing their visibility.

What You Should Know About 1stpage Agency Guest Posting Services

One of the best features of 1stpage Agency’s guest posting services is that you have access to top-notch content writers.

And

As you probably know, the success of your guest post is determined by the quality of your material. Apart from creating high-quality content, 1stpage Agency also recognizes the value of SEO.

So you can rest assured that your content will be optimized for search engines.

Furthermore,

1stpage Agency recognizes the value of link building for website owners looking to boost their online visibility. Driving traffic to your website and official social media accounts is the most effective approach to accomplish this. More visitors to your business page mean more conversions and sales.

This is a generally accepted idea that explains why companies are having difficulty increasing their online presence.

The 2-phase guest posting strategy employed by 1stpage Agency achieves this.

This leads to the subject of traffic quality.

Not all website visitors are of high quality. Instead of strengthening your search engine optimization technique, some will merely increase your bounce rate. 1stpage Agency will only provide you with high-quality, targeted traffic.

In a nutshell,

Here’s how 1stpage Agency’s guest posting service can help you expand your business:

Relationships

The most important reason for beginning to write guest blogs is to establish relationships. Quality content is required for every blog (including yours), and the well runs dry at times.

You create a relationship with a blogger via guest posting, and who doesn’t want to be friends with other bloggers? This will assist you in expanding your online influence sphere.

Consider all the positive things that will come your way if your blogging pal is influential.

Links

Guest posting has long been used to build links.

When writing a guest post, include a link to your website in the author bio so that visitors may find out more about you.

This backlink is good for SEO because what search engine doesn’t like a real link that isn’t spam?

You can be confident that the value of your blog will rise in the rankings if you help yourself guest post frequently on respectable and relevant sites.

Increase in traffic

The connection is valuable for both search engines and new readers. If they appreciate your article, they will click through to learn more about you.

This is why a guest post requires more effort than a post for your blog.

Your guest post is a representation of your knowledge in a new setting, and you want to make a fantastic first impression!

A lot of traffic could come your way if you manage to hook the new readers.

Gaining a better expert reputation

Your blog followers already know you’re an expert, so let’s broaden the scope a little.

Guest blogging is a fantastic way to develop thought leadership in a new group. What better way to let folks know you’re an expert in your field than to write about it in a public forum?

Social media promotion

In today’s world, blog popularity is inextricably linked to social media success.

If the readers of your guest post enjoy what you have to say, they will likely follow you on social media to keep up with you and what you have to say about your industry.

This is a great way to create a social media community that is relevant and active.

Revenue growth

New visitors will eventually become dedicated readers.

Guest posting will help you grow revenue by turning these devoted readers into consumers.

 

 Wrapping Up

One of the most effective ways to stand out from the crowd is to write guest posts.

Providing engaging and persuasive articles—the kinds that people save and refer to again and again—is an important part of establishing yourself as an industry thought leader. 

1stpage Agency is the industry leader in all-inclusive link development and 2-phase guest posting services.

We’ve contributed guest posts to several industry-leading sites and assisted new websites in achieving their SEO objectives.

Try 1stpage Agency and see how quickly your business grows.

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7 Best Outreach Tools to Simplify Your Guest Posting in 2022

By making content that gets shared a lot on social media, blogger outreach is one of the best ways to get high-quality backlinks.

In other words,

Blogger outreach can help businesses find the right bloggers, grow their lists of contacts, make email templates, and publish guest posts. 

Blogger outreach tools play an important role in streamlining the entire process.

We’ll look at the top outreach tools for guest posting in this article.

 SEO Moz Toolbar- MozBar

The MozBar is a superb all-around SEO toolbar for Chrome and Firefox that gives you access to a variety of useful metrics, including Domain Authority and Page Authority.

There is also nofollow highlighting and connections to traffic data sites like Quantcast, Alexa, and Compete, among others. Back Tweets and other interesting features are available.

This tool is beneficial for link prospecting for a variety of reasons.

To begin with, a SERP overlay of Domain Authority and Page Authority can be useful for first-quality checks. 

Secondly,

the MozBar for Firefox lets you export SERPs to a CSV file, which you can use with the SEO Gadget bulk analysis tool, which we’ll talk about later.

Ninja Outreach

Ninja Outreach is the next tool on our list; it’s an influencer marketing tool for bloggers and public relations professionals who want to find new bloggers quickly.

The tool is not free, but after providing your credit card information, you can use it for seven days for free.

It has its email automation technology for influencer outreach that can be used to find bloggers and build backlinks.

Ninja Outreach has the following features:

  • Ability to cancel the service within seven days if you are unhappy with it.
  • It contains a comprehensive list of bloggers that its algorithm collects from all across the web.
  • Ability to track conversation histories, open emails, clicks, and responses with the tool.

Ahrefs

One of the most well-known SEO and keyword research tools is Ahrefs. It’s also useful for tracking down backlinks from competitors.

You can immediately approach bloggers with your proposition once you have the backlinks.

Log into Ahrefs and look for backlinks from competitors. Make a list of websites that connect to your competitor’s website.

Once you’ve gotten the backlinks, contact the bloggers directly with personalized email messages.

Ahrefs is one of the most effective link-building tools available for making an influence in the digital world and profiting from your websites. 

Ahrefs has the following features:

  • Combines keyword research with ‘clicks’ statistics.
  • Examines past SERP results to identify content gaps.
  • Uses the Content Explorer function to locate link prospects.

Hunter

Hunter is an email-finding tool that works in a variety of ways. It keeps adding new features that are critical for successful outreach programs.

Google and Microsoft are among the nearly 2 million clients who utilize Hunter. 

Hunter has the following qualities:

  • Domain search: This helps you find emails for any niche by searching Hunter’s database.
  • Email address finder: Simply enter a person’s name, company name, or domain to look up their email address.
  • Ability to verify numerous email addresses and look for concerns such as hard bounce rates, email formatting, and domain information.
  • Gmail users can utilize Hunter to track when emails are opened and replied to. This application also allows you to simply plan emails for sending or follow-up.
  • Hunter chrome extension: The Hunter chrome extension allows you to lookup email addresses for any domain.
  • Email personalization: To make your outreach process go more smoothly, create email templates. If necessary, you can customize each email sent as part of your outreach effort.

Link Builder from Wordtracker

You may use this tool for prospecting, managing relationships, and analyzing your backlink profile. Simply create a new campaign, enter your keywords, competitors, and settings, and you’re good to go.

You’ll be given a large list of prospects to sort through using a range of options such as site types, techniques, and more. 

You may import contact data, add notes, and even check for link placement once you’ve selected who you want to target.

 

 Link Prospector by CitationLabs

Garrett French and Whitespark.ca developed the Link Prospector, which does exactly what it says on the tin: it looks for linking opportunities.

You can choose your area, depth of search, web/ blog results, date range, and TLD, apply safe search criteria, and then exclude any sites on a global or campaign level. 

There’s a guest posting form of report, but there are also links pages, content promoters, giveaways, reviews, donations, and a lot more.

Simply input your keywords or search phrases and wait for the report to run after you’ve customized all of your campaign parameters.

After that, you’ll be able to export your reports with only the domains or individual URLs.

High Group

For blogger outreach, influencer marketing, and email marketing automation, Group High is the go-to tool.

It’s ideal for anyone looking for influencers but unsure where to begin.

The built-in dashboard, which is included with the Group premium membership, allows customers to manage, monitor, and create leads from a single holistic dashboard.

Group High’s main features include the following:

  • Group High can track backlinks and domain authority (DA) for blogs.
  • It uses an algorithm to look up the influencer rankings.
  • It provides insights on content statistics to automate the content strategy.

 

Wrapping Up

Given the importance of having a well-structured link-building plan that can influence readers, 1stpage Agency’s 2-phase guest posting technique produces effective outcomes. Each of our clients receives natural backlinks from niche-relevant sites that drive real traffic.

We place a premium on producing information that is both useful and informative to readers.

Our guest posting services deliver long-term results, not merely for the sake of quality and appearance.

Our goal is to provide readers with useful stuff.

Our material is written by dedicated and professional writers. With our flexible, cost-effective, and risk-free services, we guarantee your complete satisfaction.

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2-Phase Guest Posting: New Link Acquisition Approach That SEO Professionals Prefer

Off-page SEO techniques like guest posting on other blogs can help you gain high-quality backlinks and generate new leads.

Our 2-Phase Outreach Methodology for Guest Post Success

2phase-image

 

  •  PHASE 1:  This phase involves coming up with content and publishing the first guest article ton an authority website.
  •  PHASE 2:  We find topically relevant and existing article on the website then have our partners internal link to the newly published guest article in phase 1.

Backlinks are important for increasing the authority of a website.

The links given by current sites help search engines discover new web pages. Furthermore, you must be discoverable for a search engine like Google to track your page.

2-Phase Guest Posting provides a one-of-a-kind guest posting technique. This method not only aids in the acquisition of high-quality backlinks in your field but also in the indexing of your links faster on SERP as links are internally linked back to before reporting. 

 

To Get Started;

ORDER  2-PHASE LINK BUILDING HERE…

Why Do SEO Experts Prefer 2-Phase Guest Posting?

Guest posting is beneficial to both the writer and the websites that host the content.

This method can help websites acquire visibility while also increasing their authority, a goal that many SEO specialists strive for. 

2-Phase Guest Posting has a lot of advantages for your site. It is a legal and efficient method of obtaining linkages.

Here are a few reasons why SEO experts use the 2-phase guest posting strategy:

It improves backlink profiles

Backlinks are an important aspect of the web’s architecture and have long been a ranking factor.

As a result, establishing and earning backlinks is an important part of any SEO strategy. These links serve as votes, granting authority to a website. The greater the number of backlinks to your site, the more authority it has.

Backlinks are vital for SEO because they help search engines identify how authoritative and relevant a site is on a given topic, which can improve its search engine result page rankings (SERPs).

Because they function as citations, high-quality links are essential.

Medium and Reddit, for example, were designed to contain the content of guest authors and are highly regarded by Google. Users reference sources by citing links, demonstrating the relationship between link development and guest blogging. In the same way, backlink’s function.

When a site has a lot of high-quality backlinks, search engines know it’s a good citation, and it deserves to be higher in the SERPs. 

The links, on the other hand, must be contextual and relevant for a search to be effective. Search engines may punish sites that employ black-hat tactics, such as putting as many links as possible on as many sites as possible without regard to relevance or user experience. This isn’t to say that guest writing is a problem; it simply means that the quality of the content comes first, and the links must be arranged around it. Guest blogging gets contentious when the links are excessively promotional, over-optimized for keywords, or coerced. 

SEO experts prefer the 2-phase guest posting strategy because it provides them with

  1. High-quality relevant backlinks that help their sites rank higher in organic search results.
  2. Fast Link index on Google, since newly posted articles are deep linked on publication. 
  3. Foundation referring domains (RDs) to your newly article from Phase 2 activity.
  4. Save money from building Tier 2&3 links garbage.

It increases the number of people who know about what you’re offering

The 2-phase guest posting approach will help you grow your online influence by reaching out to individuals. The hosting websites can combine their audiences with yours, which might be a more efficient approach to growing your audience than generating material on your own.

This also aids in brand awareness and exposure, as well as the growth of subscription bases on websites and social media.

It helps in generating qualified leads

2-Phase Guest Posting can assist your website in attracting qualified leads, resulting in higher conversion rates and sales.

Your website could acquire attention from an undiscovered audience who are more likely to buy your product if you use the right host site in your niche business.

It’s one thing to get traffic; it’s another to get qualified leads that could turn into sales.

This is made easier with two-phase guest posting.

Wrapping Up

It would help your site’s search ranking tremendously if authoritative sites link back to yours. Backlinking to credible websites will help Google and other search engines index your blog by making your content more recognizable.

This is what 2-Phase Guest Posting can help you achieve.

2-Phase Guest Posting will provide you with high-quality backlinks, enhancing your credibility with Google, other search engines, and end customers. The more backlinks your website receives, the higher its search engine rating will be. 

So, start utilizing 2-Phase Guest Posting’s guest posting strategy to generate as many new backlinks as possible.

Posted on 11 Comments

How Local Businesses Can Build Quality Backlinks via Guest Posts [The PROCESS]

One of the most challenging components of SEO is link building. To rank well in search engine results pages (SERPs).

You must first obtain quality links from reputable websites, as inbound links are a major ranking component.

Your SEO campaign’s success hinges on link building.

It is difficult to obtain relevant backlinks. Creating useful content for your website facilitates the acquisition of high-quality links.

Backlinks are an important aspect of Google’s and other search engines’ algorithms for ranking. Although the way they measure links has evolved, their relevance has not.

Backlinks are an endorsement of your website from other websites.

The favorable attention that your content receives if it is topically relevant and entertaining will always benefit you. People will connect to your work or share it online if it is beneficial.

In this article,

We will discuss how local businesses can get quality backlinks using guest posts.

Why Do Local Businesses Need Guest Posting?

Increased website visibility

Guest blogging strengthens your SEO strategy in addition to increasing your influence and authority. Because of the authority links it generates, 1stpage Agency experts recommend this method.

Quality backlinks from authoritative blogs provide you with link juice, which translates to a higher-ranking website.

A good search ranking is also important because it makes your website visible to potential buyers.

People are more likely to click on top-ranked sites, increasing traffic and conversion opportunities for your company.

Connection with important individuals

It’s not only about broadening your reach on the Internet when it comes to online marketing. It’s all about connecting with the right individuals.

These are the people who are most likely to buy your product.

Because the followers of the same-niche blogger are likely to be interested in your service, guest posting allows you to connect directly with qualified leads. Guest posting emerges as a significant opportunity for local businesses when these facts and benefits are considered.

It’s an important approach to implement because it can help you grow.

Increases Brand’s influence

Another reason to embrace guest blogging is that it allows you to leverage your content to create impact. Providing excellent material is just as important as reaching out to bloggers because it is this that motivates them to promote you.

Your experience and expertise impact the local audience, which reads good content (even on the influencer’s site).

This strengthens your market position and your company’s basis.

Networking with other local companies

Guest blogging allows your company to network with other local businesses as well as interact with local buyers.

There’s a good chance you’ll be given the option to form lucrative business connections that can help you expand. Even multinational corporations seek to work with the greatest local firms.

As a result,

The exposure you gain by guest posting might be extremely beneficial to you.

It boosts brand’s authority

You may increase your authority by using guest posting as part of your marketing mix.

And because you only have a tiny area to cover and a small number of people to impress,

this is quite simple.

Moreover,

Being a municipal government allows you to compete with larger corporations.

Local buyers are more inclined to buy from you than from worldwide companies if you become a trusted name in your community.

The answer is simple: you are dependable and close by!

Steps for Building Backlinks with Guest Posts

Search for websites to contribute to

You must first locate a website that accepts guest authors and is actively seeking content before you write a guest blog post.

Aside from that,

Make sure that posting on the site will assist you in achieving your objectives.

There are several methods for locating websites that welcome guest posts.

You can use Google, for example, to identify sites that accept guest posts on the themes you wish to write about. Here are a few examples of search terms:

  • [topic keyword phrase] + “become a contributor”
  • [topic keyword phrase] + “write for us”
  • [topic keyword phrase] + “guest article”

Build a relationship with the website owner

You’ll need to build a relationship with site owners before approaching them to recommend a guest article.

Follow them on Twitter where a lot of people share their content or subscribe to their site on Feedly, where you’ll be notified anytime new content is published.

Come up with a winning topic

It’s time to come up with a pitch topic when you’ve got a thorough idea of your target site and what matters to the owner.

You should already be aware of the site’s current popularity. Consider how you can improve the situation by:

  • Taking action in response to what’s on the website
  • Adding to a popular topic with extra information
  • Creating something new on a topic that is likely to appeal to the audience

Pitch your idea

Avoid using generic guest posting proposals if you want your guest blogging approach to be successful.

With very little effort, if you’ve done your investigation as we advised before, you’ll be able to develop a compelling pitch that’s tailored to each site owner.

Pay attention to the following while pitching your idea:

  • Keep your pitch brief and concise.
  • Refer to them by given name
  • Add the title of the post (preferably in the email subject and within the body of the email)
  • Give a brief description of the position;
  • Demonstrate why you are the best candidate for the job.

Write outstanding content

The next step is to compose your guest article if your pitch is accepted. You want to make it better than your best, especially if this is your first time writing for a website.

To write outstanding content, you must consider the following:

  • Write a Catchy Title
  • Carry out keyword research
  • Link appropriately
  • Use images, and
  • Properly format your post

1stpage Agency’s Approach to Guest Posting;

To produce a well-balanced natural backlink profile, 1stpage Agency plans your link-building activities to align with a solid content marketing strategy.

This assures you that you’ll be okay even if the algorithm changes.

1stpage Agency uses a 2-phase outreach methodology (referred to as 2-phase guest posting) to acquire top-quality and relevant links.

The phases include:

Phase 1

In this phase, the agency will create and publish your first guest post on a reputable website.

Phase 2

1stpage Agency will then locate a thematically related and existing article on the website, and then have our partners create an internal linking to the freshly published guest post from phase 1.

Wrapping Up

Outsourcing guest posting needs to 1stpage Agency is a smart move for local businesses that want to leverage the agency’s 2-phase guest posting technique to build high-quality links in their niches.

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Internal Links for SEO; How Pros Use it.

Internal links are hyperlinks that redirect to pages on the same website.

These links help in passing PageRank (or SEO value) and context via anchor text and surrounding content.

Why are Internal Links Crucial for SEO?

Internal links play a key role in helping Google find, index, and understand all your website pages.

If you use internal links strategically, they can send your website’s page authority (or PageRank) to important pages.

In a nutshell, internal linking is important for any website that wants to rank high in Google.

Best Internal Linking Practices

Now that we’ve taken a brief look at why internal links are important to SEO,

let’s proceed to the best internal linking strategies that you can implement for your website:

Include SEO into your content marketing strategy

When you consider SEO while developing your content strategy, you will be able to create content that is appropriate for internal linking. Think about the personas of your audience, their challenges, and the route they take to be converted to customers.

What is the view of your customers about their challenges and what are the possible solutions?

Which terms do they use to search for information on Google?

What is the intent behind the keywords, and in what format should you present your content?

Create content that meets the immediate needs of your audience and anticipate their questions as they move through the funnel. Then add internal links at strategic places in the content to capture their interest and answer the questions in their mind as they go through the content.

Make use of topic clusters and pillar pages

Topic clusters refer to related buckets of content that cover broad concepts. Each group of content has one pillar page as well as many supporting cluster pages.

Topic clusters are effective in internal linking strategy because they create hubs of relevant content.

Each pillar page creates an overview of a high-level topic and also introduces different subtopics.

Then,

Pillar pages redirect to more detailed blog posts about the subtopics using appropriate sub-headings. These blog posts are referred to as cluster pages. The cluster pages link back to the main pillar page.

Cluster pages also link to other cluster pages where appropriate, and also link to other pillar pages.

Topic clusters play a key role in demonstrating expertise and depth of topic coverage to Google. They also organize the content into subtopics which is what Google is interested in.

According to an announcement made by Google, they made a breakthrough in ranking that allows them to have a better understanding of the relevance of each passage from your web pages, and even index the passages separately.

Link out from authoritative web pages

Instead of making this process more difficult than it needs to be, you can easily assess the authority of your web pages through the strength of their backlink profile by using tools like Ahrefs or Moz.

You don’t need to use algorithms or sculpt PageRank. Just ensure that you add internal links to relevant pages that have lots of great backlinks. The higher the number of backlinks you have, the more links you will be able to add without affecting their value.

Include keywords in the anchor text

Some SEO experts advise that you are mindful of the way you use the exact match anchor text to avoid being penalized by Google.

I don’t agree with this recommendation.

There is nothing wrong with linking to your content from your domain using relevant, keyword-rich anchor text.

It is your website,

So you are free to do what you want. Just don’t stuff the anchor text with keywords unnaturally. Also, don’t overuse the keyword-rich anchor texts if you are building backlinks from other sites.

You have nothing to worry about provided your internal links and anchor text are intended to offer value to your users and are meaningful contextually.

The fact that Google says “Avoid using excessively keyword-filled or lengthy anchor text just for search engines” does not mean you shouldn’t use exact match keywords. It means you can use anchor texts like the ones below:

    • SEO strategy
    • How to build an SEO strategy
    • Create an SEO strategy that works
    • Develop an effective SEO strategy
    • 14pt;”>Search engine optimization

 

The statement also means you should anchor texts that look like this: “search engine optimization SEO strategy tactics.”

 

I believe you notice the difference. You cannot follow Google’s recommendations and use short anchor text without incorporating exact match keywords. If you include SEO strategy in the anchor text, and you have a web page with content about it, link to the page.

Mix up the anchor text

Anchor text is very important. Google uses anchor text to understand what you have on the other side of a link. It influences your ranking on Google search results, so you need to use it in a way that benefits you.

I believe that when you publish content,

You wants it to rank for other terms apart from the head term. You want the page to rank for tons of long-tail keywords that drive massive targeted traffic.

An effective strategy that you can use to influence your rankings for the search terms with lower volume is to include them in your internal links.

If a web page has lots of internal links with exact match anchor text, mix the anchor text up. Try and use broad match variations, especially if the variations portray the search intent of your main keyword.

Place more priority on relevance than location

Statements like “internal links above the fold or within the first paragraph are more valuable” are controversial because they go against Google’s opinion on relevance and user experience. Packing links unnaturally into your content as high as possible can harm usability and also affect trust.

This shows that Google cannot implement a ranking signal that is not user-friendly.

When placing links, think about who your users are. Add links to areas that are relevant and useful on your page.

You are free to pack your subheadings with relevant context about topics that relate to the links in your content.

Don’t forget that context is king. If there is a section on your page that talks about the role of backlinks, that is the most appropriate place to link to a blog post about backlinks.

But if you don’t have a page about that topic, you can still introduce something into the content as long as it is relevant to the link.

Include links from old content

Everyone talks about this but only a few implement it. The truth is the more content you create, the longer it will take you to go back and include internal links.

When you start to build a topic cluster, you may not have many opportunities to add internal links. But when you start creating massive long-form content, you need to add links from every related blog post on your website.

In a nutshell, when you focus on creating long-form content, you need to spend some hours per week to add relevant and useful internal links.

Fix broken internal links

14pt;”>Broken links are common in SEO. The number of broken links on your site is proportional to the size of your website.

It is important to fix broken links because they affect PageRank, disrupt the user experience, and harm the crawl budget.

You also need to fix redirects. If you redirect web pages to a new URL but the original anchor text is not updated, the links may end up sending different signals to Google about what the new page is about.

This may be scary if you have tons of pages on your website.

However,

You have nothing to worry about. You are most likely to have just a few dozen custom-built internal links that point to those pages from your blog posts. Other links are likely to be navigational links so you have no business with them.

Dofollow links

If you have been in the business of content creation and content marketing for a while, then you must be familiar with PageRank sculpting. Back in those days, webmasters would nofollow internal links to stop PageRank from going to unwanted URLs.

This would direct the flow of links to important pages while also allowing links to be useful to users.

This is no longer the case.

Now, PageRank goes away through nofollow links. It does not go to the destination page, neither does it get distributed to the other links on the page. It simply ‘evaporates.’

In a nutshell,

You should dofollow internal links. An exception to this strategy is if you have millions of pages with low-value which you don’t want to be discovered by Google.

Don’t use automation

Tools that automate internal linking are not good for the following reasons:

  • Internal links generator tools add links without having an in-depth understanding of the pages that need the best links or the pages on your site that are most appropriate to link from.
  • Depending on how big your site is, plugins can easily create 1,000 exact match anchor text links within a short period; thereby leading to anchor text spam.
  • Internal links are not only meant for SEO but to also help users find relevant content on your website. Plugins or bots ignore this need.

Wrapping Up

Internal links are useful for SEO.

SEO goes beyond just optimizing title tags, including keywords, and building links. It entails giving your users the best experience, being found throughout their journey through the funnel, and ensuring Google and other search engines see the value you offer as much as your users do.

incorporating a strategic approach to internal linking that will help you achieve these goals and also increase efficiencies to yield the best results.

Posted on 15 Comments

Branded Searches: How to Optimize for Branded Searches

Ranking for competitive keywords and optimizing your web pages for conversions is the best way to increase your website traffic and boost sales.

However,

There’s another thing that your website should be optimized for; something that many marketers ignore.

One of the most effective ways to have a high-converting sales funnel is to optimize your landing pages for branded searches. In this article, I will show you what branded search is, why it is important, and how you can optimize for branded searches to boost your rankings and revenue.

What is Branded Search?

Branded search is a form of query whereby someone types a search term containing the name of your brand or product.

In most situations,

Branded searches are used by people that are already familiar with your product. You have a high chance of converting people searching your product name into customers (unlike those that randomly stumbled on your brand).

Hence,

Branded search is an important component of a sales funnel. About half of people often type ‘branded name reviews’ in Google before making a purchase.

Why Should You Run a Branded Search Campaign for Your Business?

Now that you know what branded search is;

Here are some of the reasons why you need to run branded search campaign:

It brings better traffic

The traffic that branded search gives to your website is usually more qualified than what other keywords give. In a nutshell,

Branded traffic goes further in the sales funnel and usually moves close to taking action.

It boosts conversions

People hardly convert the first time they land on a website.

The first time a visitor landed on your website may be via paid traffic and then returned to your website to find more information. The second visit is usually from users that are searching for your product and found your website organically.

It builds awareness

Branded search campaigns are useful for increasing brand awareness.

Whenever your brand ranks at the top of search results, your name will be seen by new audiences.

Ensure you manage the content that the search engines show because it is the first thing those searching for your brand will see.

It boosts brand reputation

You can use branded search campaigns to manage the content that search engines show in search results.

If you have a bad review that comes up first when users search for your company name, you can control the content in the search results by optimizing your website for branded search terms. This will reduce the effect of the negative review on your site and brand.

Unlike paid campaigns, branded search campaigns take time before producing results.

However,

You can enjoy the benefits discussed above if you have a solid strategy and you are consistent. If you’re interested in boosting your site’s SEO, you can consider a branded search campaign.

Tips for Optimizing Your Landing Page for Branded Search

Optimizing for branded searches may appear to be a daunting task.

Fortunately,

Businesses that use branded searches have control over these queries.

As a result, there are steps that you need to take to get more traffic from branded searches. These steps are important elements of your search strategy.

Here are the steps you can take to optimize your website or landing page for branded searches:

Dominate results obtained from direct searches

One important thing that you must always know when you want to optimize for branded search is this: In most cases, branded search is driven by Research Online Purchase / Buy Offline or Online (ROPO / ROBO) behavior.

This means that the searchers already know your brand and they are ready to buy your product.

They are also ready to learn more about you online.

This should motivate you to pay attention to direct search results and the first impression they make when searchers look at them for the first time.

The first impression in this case matters a lot.

Thus, you need to carry out these exercises regularly:

Perform the direct search

The direct search may include your full business name, your business name and your name/ owner’s name, your business name and your business address, and lots more.

Go through the reviews and ratings

These are the rich snippets that searchers see immediately.

By evaluating these reviews, you will know if you should channel more effort towards a specific platform to improve your rating on the platform.

You will also know if you should push any of your listings (with better reputation) higher in search results.

More so,

You will know if you should verify your presence on new local platforms (especially platforms that rank for your competitor’s name).

You can get better rich snippets that are easier to control on smaller local directories like BizJournals, Business.com, and Dir Journal amongst others.

Check third-party assets

Third-party assets include your interviews, articles about you, standalone reviews, and lots more.

Checking these assets will help you know if you need to create more assets. If you need to create more third-party assets, you will also discover if you should publicize them.

Check visual search results (i.e. images and videos)

By evaluating your visual search results, you will be able to know if they are hurting your first impression and if you need to publicize more images.

Due to the ever-evolving nature of search results, you need to carry out the tasks above regularly. You also need to create and implement a new plan at least once a year.

Gather and organize your branded search terms

Many businesses, even big brands, usually miss this step.

Don’t forget that your most important branded search is not limited to your business name. There are lots of ways through which potential customers search for your brand online.

 

Here are some of the most important ways that you need to pay attention to:

  • ROPO searches (Your brand name + reviews)
  • High-intent searches (Your brand name + your product or feature)
  • Navigational searches (Your brand name + contact) or login
  • Competitive research (Your brand name vs. your competitor’s name)

 

Your target should be to rank as the first search result for all the search types above.

This will ensure that you don’t end up losing a customer to a competitor that is advising against your brand or suggesting a better alternative.

Also,

You need to think about the ‘blended’ search results that can distract users from your brand. These include:

  • Videos
  • Local pack
  • People Also Ask
  • Product results
  • Images
  • And lots more

Whenever these come up for your branded search, you need to include a different strategy to conquer them. For instance, ‘brand name vs. your competitor’s name’ needs an image.

Optimize for local three-pack

Local-three pack has altered the way local search optimization is done. It is confusing lots of local businesses and marketers because they don’t see much obvious logic behind it.

Businesses don’t see any official recommendations that can help them understand what can get them into the local three-pack.

Here are some things that you need to know about optimizing for local three-pack rankings:

  • Complete and verify your local listing (including newer sections such as Google Local Posts).
  • Work on your Google reviews. According to Bright Local, businesses that appear in the Google Local three-pack have about 47 reviews.
  • Ensure you mention the branded search queries on your landing page. This improves on-page SEO.
  • Keywords are also important here. Include keywords in your business description on Google local, business reviews, and on your page amongst others.
  • Use seasonal fluctuations to your advantage.

Wrapping Up

Branding is a powerful tool since it can help your website to gain engagement that will give you the results you need to boost conversions.

Branded search research is a valuable source of data online.

Unfortunately,

it is neglected by many businesses. It can help you know more about your niche, your competition, the product you sell, and problems with your website (and how you can fix them).

In a nutshell, here’s a summary of the actions that you need to take to optimize for branded searches:

  • Include your brand name in meta titles.
  • Identify the branded keywords consumers use to find your products or services.
  • Answer questions that your consumers ask.
  • Optimize your business to rank at the top of local map packs.
  • Create useful tools that are unique to your brand. These tools can help you generate leads and boost traffic.
  • Publish content on websites with high traffic, and
  • Promote your brand offline.

Apart from generating more traffic to your landing page, optimizing for branded search will also increase the trust customers have in your brand; thereby improving brand loyalty.

This comes with many benefits such as increased brand reputation and better conversions.

To optimize for branded searches and improve your search results, you need to constantly monitor and optimize your brand strategy.

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The Dos and Don’ts of Guest Posting

Here are some guests posting dos and don’ts that you need to consider if you want to generate leads for your business.

Guest posting is a proven means of reaching new prospects.

If you are good with your guest posting strategy, you can get these prospects back to your website and convert them to leads.

In this article, we will consider some of the dos and don’ts of getting your guest posts on websites to ensure that the posts generate lots of new leads for your business.

What are Guest Posts?

Guest posts (also referred to as guest posting)) involves publishing an article on another person’s website.

It is done to get more brand awareness and traffic (i.e. referral traffic).

Benefits of Guest Posting

If you use content marketing as one of your marketing strategies, a guest posting strategy can be essential in boosting your traffic and marketing ROI.

According to the Content Marketing Institute, guest posting is an important part of your funnel since it provides offsite professional content.

Guest posting plays a key role in building brand awareness since the content you publish on other websites helps new audiences to know about you. These new readers may decide to visit your website thereby attracting new subscribers and boosting your lead generation results.

Also,

Guest posting builds trust.

When you are trusted, authoritative websites will publish your content. Regular guest posting will help others perceive you as an expert; this is great for your brand’s reputation.

More so,

SEO is one of the key benefits of guest posting. One of the major SEO ranking factors that will improve your website’s ranking in organic search results is building links from high-quality websites.

You are not the only one that will gain from guest posting. The site that is hosting your content will also gain. Guest posting helps website owners to overcome the challenge of content marketing by helping them to meet their content needs.

Why Guest Posting is Not Dead

Everyone benefits from high-quality content.

Businesses need it to survive.

As a business owner, your goal should be to keep your readers engaged, willing to return to read your next post, and eager to share your content with their audience.

This means you may need to go beyond your pool of knowledge and bring in experts that can write about your niche. When done right, guest posting is another means of generating positive PR for your brand, coupled with the extra benefit of generating a link back to it.

The Dos of Guest Posting

When deciding to write a guest post, the first thing you need to do is to consider the website you want to publish the post on. Many factors make a blog ideal for the type of content you want to publish.

Listed below are some of the dos of guest posting:

DO read some posts from the blog before you send yours

You have the best chance of having your guest post published if it looks like what the site accepts.

Some of the things you need to pay attention to include the word count, the reading level of the audience (i.e. beginner versus advanced), and the voice of the content (serious, snarky, jovial, etc.).

If there are guest posting guidelines on the website, ensure you read them.

DO build a relationship before writing

Although this is not strictly necessary.

However, if you want to guest post on a more exclusive blog, you will have a higher chance if the editors are already familiar with you. You can establish a relationship by commenting on the blog, engaging with editors on Twitter, and linking to the blog from yours.

DO pay attention to the ranking factors

Ensure you consider the ranking factors when you are looking for a platform to publish your guest post on. The two things you need to pay attention to are the Domain Rating and Domain Authority. If both have high scores, it implies that the website should be considered for guest posting.

DO create quality content

Irrespective of the type of content that you create for your guest post (text, video, or audio), ensure you do a good job. Ensure your guest post is amazing and valuable.

Don’t forget that the aim is to provide valuable information to the site hosting your content and to your blog.

The quality of your guest post will influence the amount and quality of traffic that will be redirected to your blog or website.

DO write a captivating title that suits the content

There are some instances where we get guest posts that do not match what the title promised.

For instance,

don’t submit a post titled “How Much Time Should You Dedicate to Keyword Research?” and then create content that talks about how to do keyword research. A strong title that portrays what a blog post offers, coupled with some subheadings that are strategically placed, can make a post give better results even without altering the content.

DO send image(s) with your guest post

Depending on the type of guest post that you want to publish, try and include one or two images in your content. For instance, if you are reviewing software, include a screenshot of the software.

If the guest post is about a case study, ensure you include a graph or table to make your data more cogent.

DO send guest posts to blogs that focus on areas you’re knowledgeable in

Editors can easily know if a post is hastily researched.

If you don’t have much expertise in a topic that the blog you want to publish covers, you may end up writing content that already exists.

If you are trying to build links, ensure the links are relevant.

For instance,

if you are a commercial real estate agent and you want to send your guest post to a digital marketing blog, you can write about how commercial real estate agents generate leads.

DO proofread your content

Don’t make the mistake of submitting a guest post without proofreading it diligently.

You don’t need to be a professional editor to get this done.

All you need to do is to take the time to read and re-read the post to ensure that it is error-free and has no dead links.

When you submit poorly written content, such content is likely to be rejected by the host blog. A good practice that will help with proofreading is to read your content out loud. With this, you will hear how what you wrote sounds more clearly and will be able to spot mistakes in the flow.

 

The Don’ts of Guest Posting

Unlike the do’s, the don’ts of guest posting are fewer.

However,

They can hinder you from getting the required results from your content marketing. So it is advisable to pay attention to them and avoid them in your guest posts.

DON’T spam

Irrespective of its form, people hate spam. You will lose your credibility and authority with readers within the blink of an eye if you stuff your post with links to your blog.

Ensure you only link to your blog wherever necessary and ensure you do it naturally. This won’t usually be in the body of the content but the author’s bio.

DON’T submit the same guest post to different blogs

You may be tempted to make some simple changes in your post (such as changing the post’s title or slightly changing a few words). This can affect the quality of the content.

Your host deserves something better and your blog’s reputation depends on the uniqueness of content you share on different blogs. Focus on creating unique content.

DON’T stuff links in your post

If your introductory paragraph has like four backs back to your blog, your post may be rejected.

Don’t portray your editor as being cheap and used with your post. Only link back to your blog in an area that is relevant to the topic.

Whatever you want to link to should govern what you want to write about. Links from a single web page often reach a point of diminishing returns. So only use links when necessary.

Otherwise, save the links for your bio.

Wrapping Up

Guest blogging is an effective form of PR.

In this case, you are using a blog instead of newspapers or magazines. Also, you are working with bloggers and webmasters instead of journalists and authors.

But the strategies are the same.

You must always strive to create excellent content that will engage your audience and drive them to take action.

Getting a link from the hosting site should not be the main reason for guest posting.

Focus more on providing value.

Pay attention to the guest posting do’s and don’ts discussed in this article.

By considering them when creating content for your guest post, you will become an expert and will also have a higher chance of your post being accepted by other sites.