A well-written review comes in handy when shopping online. In most cases, a product review makes or breaks a consumer’s buying decision.
Most consumers are wary of trying new products, especially when there are alternatives with reviews that provide all the information, they need to make an informed decision.
This is why many people who shop online rely on customer reviews before making a purchase.
In April 2021, Google made a change to its review system. This new system gives more priority to reviews that include a lot of information and analysis to help customers make smart buying decisions.
Although Google claims that the product reviews update is minor, you still need to ensure that you meet the new requirements.
Read on to discover how you can optimize your product reviews to improve your SEO strategy.
How Do Product Reviews Boost SEO?
Review submissions from returning customers are an excellent source of fresh, original content that will increase your site’s visibility in search engine results. The following statistics from Search Engine Watch should convince you to add product reviews to your online store:
- 72% of consumers will only take the required action after reading a positive review.
- 90% of consumers read customer reviews before they visit a business.
- 31% of your customers tend to spend 31% more on your business if it has great reviews.
Also, 10% of the priority given to a website’s ranking in search results is determined by user feedback in the form of online reviews. Therefore, we must take them seriously.
Here are the different ways through which reviews boost SEO:
Reviews generate traffic from long-tail keywords
Since long-tail keywords are a string of three or four keyword phrases that are specific to the products or services you offer, you can leverage the power of user reviews without adding your keywords.
These kinds of niche queries are often buried in comments left by actual customers.
If a potential client searches using terms related to yours, they will likely come across your website.
Reviews boost social sharing
The power of word-of-mouth can be greatly amplified through the use of social media. Nielsen found that recommendations from friends and family were trusted more than any other form of advertising.
For this reason,
It should come as no surprise that this is also the one most likely to boost revenue for your firm.
With Google’s ability to detect social shares, it’s crucial to integrate reviews into your social strategy.
Reviews increase a site’s organic search results on Google
Since positive reviews can increase your social standing and credibility, paying close attention to them and looking for ways to enhance them can have a significant impact on your search engine optimization.
As you might expect,
Google does take into account your site’s ranking and gives preference to those with higher ratings.
Reviews help you generate more traffic
As consumers look for feedback online, they may form opinions about your brand and its products long before they ever visit your site.
More people will see your content at the most crucial stage of the buying process if you take advantage of reviews.
Steps for Optimizing Product Reviews for SEO
Put your primary keyword in the title
Before you begin writing your review, you should come up with a catchy title.
This is because the title is what the reader will remember most about your post.
Include the name of the product being reviewed in the title and meta description to boost the search engine rankings of the review. By doing so, we help search engine spiders in their indexing efforts.
The click-through rate (CTR) of your links will increase if you choose titles that are interesting and informative.
Google and other search engines use several SEO factors, such as the number of clicks on a page, to decide where it should rank.
Write an attention-grabbing headline
Headlines should be succinct and convey essential information. They need to be written in a way that compels people to continue reading the product review.
Google also places a high value on a catchy headline, so it’s not just for the benefit of the reader.
Consider the reader who is turned off by it and quickly clicks away from your review. If Google sees this, it will lower the importance of your review in search results.
Write an engaging introduction
Your product review introduction is typically the first paragraph of your blog post.
You should put your most compelling arguments in this paragraph, as it will serve as the backbone of your entire post.
Ensure your content is unique
To get the most out of your product review’s SEO efforts, you should avoid copying and pasting content from other sites. Search engines like Google can easily detect duplicate content.
Google’s AI is constantly improving, and at this point, it would only approve a piece of content if it was written uniquely.
Instead of just trying to sell the reader on the deal, your review needs to help them.
Optimize the body of the review
The essence of your review should be located in the body.
In this section, you should give the reader all the information they need to fully understand the rest of the content.
Your review’s main body should contain relevant keywords. If you do this, you’ll have a better chance of being found in Google’s search results for those terms.
You can improve your review’s SEO by optimizing the headings. This is one of the cornerstones of product review optimization.
Add relevant product images
Relevant images of your product are also important for SEO. Using an image that gives the impression that the product is better than it is is an example of a useful image. It increases the likelihood that the reader will follow the link and make a purchase.
Include a compelling conclusion
In the final paragraph, summarize the key points of your review and explain how the review will help prospective customers. If your review is too long, readers will lose interest and leave without reading the conclusion.
A compelling call-to-action after your review is essential to get good SEO results from your review.
The call-to-action should be clear, short, and convincing enough to get your readers to act.
Track traffic with Google Analytics
To maximize your earnings, track how many people read your review and how many of them immediately click on the product’s link. In other words, you can see how your product review is performing in comparison to other similar reviews on the web.
It’s also a good idea to monitor shares and clicks from social media sites like Facebook and Twitter to get a sense of how much interest there is in your content and how it’s being shared.
All of this data can be monitored with Google Analytics. It’s a free, straightforward tool that gives you everything you need to improve the performance of your affiliate blog posts.
Optimize your review for social media platforms
Including an opt-in form on your affiliate site or blog is a great way to boost the visibility of your social media posts.
Place this form in a visible location on your website or blog, like a sidebar, so that visitors can fill it out whenever they like.
Add a link to this page in the review’s footer and on any other pages that you think would be useful to readers.
The next step is to start getting traffic from social media by sharing links on platforms like Facebook, Google Plus, Twitter, and LinkedIn.
Having great product reviews online is a potent SEO strategy.
The challenge comes in mastering the best method for applying them.
As an online vendor, you should focus on using reviews as means of boosting your SEO, getting more traffic, and increasing your conversion rates. Hopefully, this guide has shown you what to do.
Elena is an SEO and Keyword Research professional who contributes to the blog section and manages the chat system at 1stpageKWs. She is passionate about helping clients rank higher and drive more traffic with effective SEO strategies. She also loves spending her precious time with her family.