It is getting harder to rank high on search engine results pages due to Google’s ever-evolving ranking algorithm. However, influencer marketing may be the key to finally reaching the top.
Influencer marketing and SEO work hand-in-hand. The value of global influencer marketing in 2021 was $13.8 billion. This shows that the power of influencer marketing has increased by more than 100% in recent years.
Also, in today’s social media-driven world, it’s more important than ever to get high-quality visitors to your website.
According to BrightEdge, organic searches in many sectors generate more than half of all website visits. According to the same study, more than 40% of revenue is attributed to organic traffic.
That’s why forward-thinking companies are forming strategic alliances with influential people to spark and participate in important conversations, so they can expand their brand’s visibility and reach. Including influencer marketing in your digital marketing strategy is a tried-and-true approach to improving your SEO.
So, how can you boost your SEO and company’s growth through influencer marketing? Read on to find out.
What is Influencer Marketing?
Influencer marketing is a form of social media advertising that involves using influential people to spread the word about your brand.
Social media influencers are those who have a sizable online following. They can influence their followers to make certain decisions, such as buying a product or hiring a particular service provider.
Influencer marketing improves your social proof.
What if credible influencers in your niche talked about your brand or endorsed your products? Your brand would gain exposure, credibility, and trustworthiness. Followers trust the authority figures they follow. That’s why this strategy is effective in boosting SEO and increasing sales.
There are many parts to influencer marketing.
These can be anything from mentioning a specific brand or product to providing an affiliate link or endorsing a certain brand. Your site’s SEO will greatly benefit from addressing all of these issues.
How Can Influencer Marketing Boost SEO?
It builds inbound links
Influencer marketing impacts your SEO by helping you build inbound links.
However, one drawback to relying on influencers for inbound links is that many of them will reveal their sponsorship status. Developing influencer campaigns centered around original content is one strategy for getting around this problem.
Advertisers have long relied on social media “influencers” to create their commercials.
Their primary motivation is making a sale, and they place a premium on making direct brand or product recommendations.
To get the most out of your influencer marketing efforts, why not focus on solving actual problems within your industry? Instead of treating them as a separate sales force, encourage them to share their opinions on a given topic in the form of video or written content, referencing your website as a source.
How quickly you can start getting inbound links from micro-influencers (influencers with smaller but more engaged audiences) will depend on how much money you have.
It boosts engagement and brand visibility
The major challenge of many companies is getting their message to their target audience.
The digital marketing space of today is competitive. According to Moz, engagement and traffic are the fifth most important factor in SEO rankings.
The easier you make it for your intended audience to find you online and interact with your content, the more people will visit your site and buy your products and services. Because of this, influencer marketing is something that can be used in any sector.
In a survey, Nielsen found that word-of-mouth is more credible than brand advertising. Since people know influencers, the influencers have a significant impact on their followers’ decisions. According to research conducted by Annalect and Twitter, followers trust influencers just as much as they do their friends.
It builds original content
People don’t tend to hold brands in the same high regard that they do individuals. Although it takes time to earn someone’s trust, doing so can pay off in the form of a loyal customer or supporter of your brand.
But what does this have to do with influencer marketing SEO?
Authentic content has been shown to boost the freshness and quality of content. It also improves the authority, expertise, and trust signals that are important to search engine optimization. The more people who talk about the site and link to it, the more visitors it will get.
Most influencers, according to a survey by TapInfluence, collaborate with brands because they are a good fit for the influencer’s brand rather than because of financial incentives. Because of this, the best way to get your product in front of an influencer’s followers is to use their established reputation and authoritative voice.
It offers long-tail search benefits
About 70% of all search engine queries emanate from long-tail keywords. This makes long-tail keywords an essential part of any influencer marketing SEO.
Using influencers to promote your brand is just one form of influencer marketing. In addition, you can use influencers who are highly relevant to the long-tail keywords you’re trying to rank for.
One can expect that any popular person would be linked to a particular group of long-tail terms. These keywords may have a high volume of traffic but little competition. Think about niches like hair tutorials, interviews, makeup lessons, fitness, and more. Creating content on these topics will help you build authority.
It builds specific brand keywords
In-depth keyword research can inform marketing teams of the most productive keywords and phrases to use and optimize throughout the website. But a more effective strategy is to tell influencers to use the same keywords in their blog or social media posts.
As a result of the repeated use of brand-specific keywords by respected opinion leaders, you will increase your chance of ranking for these brand keywords brands and will also see an increase in website traffic.
It increases PR and social links
You can quickly and easily spread your message to a large and interested audience when an influencer promotes your brand’s products or services through social media.
It helps you get your social signals and links heard above the competition. Social signals do not have a huge effect on SEO rankings, but Google says they are still considered.
Social signals are the results of people talking about your website or content on social media. For example, someone may tweet a link to your product, and their followers may retweet it.
Though this does not directly lead to more backlinks being created like it would if someone else posted a link to your site on their own, it does show Google that your content is relevant and interesting.
This guide has shown the different ways through which influencer marketing can boost your SEO. The right use of influencer marketing will make your brand to be recognized by new audiences.
However, it is essential to remember that the best results are achieved gradually and through mutually beneficial relationships. The most effective way to get the best SEO results from influencer marketing involves building respectful, cooperative relationships.
To learn more about how to improve your SEO from your marketing efforts, contact us today to schedule a free strategy session. In this call, our experts will discuss your specific needs and provide you with free strategies that you can use to boost your sales and revenue.
Elena is an SEO and Keyword Research professional who contributes to the blog section and manages the chat system at 1stpageKWs. She is passionate about helping clients rank higher and drive more traffic with effective SEO strategies. She also loves spending her precious time with her family.