Losing SEO clients is one of the worst things that can happen to an SEO agency.
Not only does it hurt your revenue and reputation, but it also demoralizes your team and wastes your resources.
But why do SEO clients leave? And what can you do to prevent it?
In this post,
I’ll reveal the top reasons why SEO clients leave and how you can avoid them by following some proven best practices.
Reason #1: You Set Unrealistic Expectations
One of the main reasons why SEO clients leave is that they are disappointed with the results.
They expected to see a huge boost in traffic and rankings in a short time, but instead, they got little or no improvement.
This is usually the result of setting unrealistic expectations at the beginning of the project.
Maybe you promised too much, or maybe you didn’t explain how SEO works and what it takes to succeed.
Either way, you failed to manage your client’s expectations and set them up for frustration and dissatisfaction.
The best way to avoid this problem is to be honest and transparent with your clients from the start. Don’t make promises you can’t keep, and don’t oversell your services.
Educate your clients about the SEO process, the challenges, the risks, and the opportunities.
Explain to them what you can do, what you can’t do, and what you need from them to succeed.
Set realistic and measurable goals and milestones, and track and report your progress regularly. This way, you can show your clients the value of your work and keep them engaged and motivated.
Reason #2: You Fail to Communicate Effectively
Another common reason why SEO clients leave is that they feel ignored or misunderstood.
They don’t hear from you often enough, or they don’t understand what you’re doing and why.
This is usually the result of poor communication skills and habits. Maybe you don’t update your clients frequently, or maybe you use too much jargon and technical terms.
You failed to communicate effectively with your clients and build trust and rapport.
The best way to avoid this problem is to communicate clearly and consistently with your clients. Don’t assume they know everything, and don’t leave them in the dark.
Use simple and plain language, and explain your actions and strategies in a way that they can understand and appreciate. Use visuals, examples, and data to support your points and make them more engaging.
Also, communicate with your clients regularly and use different channels and formats. Send them emails, calls, reports, and newsletters, and invite them to meetings, webinars, and workshops.
This way, you can keep your clients informed and involved and show them that you care.
Reason #3: You Deliver Low-Quality Work
Another obvious reason why SEO clients leave is that they are unhappy with the quality of your work. They find errors, mistakes, or inconsistencies in your deliverables, or they discover that you use shady or outdated techniques.
This is usually the result of low standards, a lack of skills, or unethical practices. Maybe you don’t follow the best practices, or maybe you don’t have the expertise or experience to handle the project.
Either way, you failed to deliver high-quality work and meet your client’s expectations and needs.
The best way to avoid this problem is to deliver high-quality work and follow the best practices. Don’t cut corners, and don’t compromise on quality.
Instead, invest in your skills and knowledge and keep up with the latest trends and changes in SEO. Use reliable tools and methods, and follow the guidelines and recommendations of Google and other search engines.
Also, check your work for errors and mistakes, and fix them before you send them to your clients.
Use tools like Grammarly, Hemingway, and SurferSEO to improve your writing, readability, and SEO.
This way, you can deliver high-quality work and impress your clients.
Reason #4: You Don’t Provide Enough Value
Another subtle reason why SEO clients leave is that they don’t see the value of your work.
They don’t understand how your work contributes to their business goals and growth, or they don’t see a positive return on their investment.
This is usually the result of not aligning your work with your client’s needs and objectives or not demonstrating your value and impact.
Maybe you focus on the wrong metrics, or maybe you don’t measure and report your results properly.
Either way, you failed to provide enough value and justify your fees.
The best way to avoid this problem is to provide enough value and prove your worth. Don’t focus on vanity metrics, and don’t rely on generic reports.
Instead, align your work with your client’s needs and objectives, and focus on the metrics that matter to them. For example, if your client’s goal is to increase conversions, focus on metrics like conversion rate, revenue, and ROI.
Measure and report your results accurately and effectively.
Use tools like Google Analytics, Google Search Console, and SEMrush to track and analyze your performance, and use tools like Google Data Studio, Databox, and DashThis to create and share custom and interactive reports.
This way, you can provide enough value and prove your worth.
Reason #5: You Don’t Adapt to Changes
Another inevitable reason why SEO clients leave is that they outgrow your services.
They change their goals, needs, or preferences, or they face new challenges or opportunities.
This is usually the result of not adapting to changes and evolving with your clients. Maybe you don’t notice the changes, or maybe you don’t offer the solutions or services that your clients need.
Either way, you failed to adapt to changes and stay relevant and competitive.
The best way to avoid this problem is to adapt to changes and evolve with your clients.
Don’t stick to the same plan, and don’t offer the same services.
Instead, monitor and anticipate the changes, and offer the solutions or services that your clients need. For example, if your client’s goal is to expand to a new market, offer them multilingual SEO or international SEO services.
Keep learning and improving your skills and knowledge, and offer new and innovative solutions or services that your clients might not even know they need. For example, if your client’s goal is to improve their online reputation, offer them online reputation management or review management services.
This way, you can adapt to changes and stay relevant and competitive.
Reason #6: You Don’t Build a Strong Relationship
Another overlooked reason why SEO clients leave is that they don’t feel a strong connection with you. They don’t see you as a partner, but as a vendor.
They don’t trust you, respect you, or like you.
This is usually the result of not building a strong relationship and rapport with your clients. Maybe you don’t show interest in their business, or maybe you don’t show appreciation for their feedback.
Either way, you failed to build a strong relationship and loyalty with your clients.
The best way to avoid this problem is to build a strong relationship and rapport with your clients.
Don’t treat them as transactions, and don’t take them for granted.
Instead, show interest in their business and learn about their goals, challenges, and opportunities. Ask them questions, listen to their answers, and offer your insights and suggestions.
Also, show appreciation for their feedback and act on it. Thank them for their comments, compliments, and complaints, and use them to improve your work and service.
This way, you can build a strong relationship and loyalty with your clients.
Losing SEO clients is a painful and costly experience, but it can be avoided by following some proven best practices.
By setting realistic expectations, communicating effectively, delivering high-quality work, providing enough value, adapting to changes, and building a strong relationship, you can keep your SEO clients happy and loyal and grow your SEO agency.
Issy is an expert in SEO ethics, website accessibility, and governance. She helps clients create and implement SEO strategies that are ethical, accessible, and sustainable. She also shares her insights on these topics