In this post I’m going to show you how hosting affects your SEO and how to choose the best host for your website.
Hosting is one of the most overlooked factors that can impact your search engine performance.
But it shouldn’t be.
Choosing the right hosting service can make a huge difference in your rankings, traffic and conversions.
But how exactly does hosting affect SEO?
And what are the key features to look for in a hosting service?
In this post, I’ll answer all these questions and more.
And I’ll also show you some real-life examples and case studies of how hosting can affect SEO.
So, let’s get started.
1. How Hosting Affects SEO
Hosting can affect SEO in several ways, such as:
• Website speed: One of the most important ranking factors for SEO is website speed. Hosting can affect website speed in several ways. If your hosting service has slow servers, your website will likely load slowly for visitors. This can lead to a higher bounce rate, lower dwell time and lower conversions. Additionally, if your hosting service has frequent downtime or server issues, your website will be unavailable or inaccessible for visitors. This can also hurt your rankings and user experience.
• Location: The location of your hosting service can also affect your SEO. If you want to target a specific country or region, it’s best to choose a hosting service that has servers in that area. This way, your website will load faster for visitors in that area, and you’ll also send a signal to search engines that your website is relevant for that area. For example, if you want to target visitors in the UK, you should choose a hosting service that has servers in the UK.
• Security: Website security is another factor that can affect your SEO. If your website is hacked or infected with malware, this can damage your reputation and trustworthiness. It can also lead to a drop in your rankings, as search engines may flag your website as unsafe or spammy. A good hosting service will provide features like SSL certificates, firewalls, backups and malware scanning to help keep your website secure and protected.
2. How to Choose the Best Host for Your Website
Now that you know how hosting can affect SEO, let’s see how to choose the best host for your website.
Here are some key features to look for in a hosting service:
• Speed: As mentioned earlier, speed is crucial for SEO and user experience. You should choose a hosting service that offers fast and reliable servers, as well as features like caching, CDN and SSD storage to help boost your website speed.
• Uptime: Uptime is the percentage of time that your website is online and accessible. You should choose a hosting service that offers high uptime guarantees, preferably 99.9% or higher. You should also check the reviews and testimonials of other customers to see how reliable their uptime is.
• Support: Support is the quality and availability of help that you can get from your hosting service. You should choose a hosting service that offers 24/7 support via phone, email or chat. You should also check their response time and customer satisfaction ratings.
• Scalability: Scalability is the ability of your hosting service to handle increased traffic and demand. You should choose a hosting service that offers flexible plans and resources that can grow with your website. You should also check their pricing and features for different plans and levels.
• Reviews: Reviews are the opinions and feedback of other customers who have used the hosting service. You should check the reviews of different hosting services on platforms like Trustpilot, Capterra or G2. You should look for positive reviews that mention their speed, uptime, support and scalability.
3. Hosting and SEO: Case Studies
To illustrate how hosting can affect SEO, let’s look at some examples and case studies of websites that have improved their SEO by choosing the right hosting service.
Hosting Case Example: Kinsta
Kinsta is one of the best WordPress hosting services on the market.
They offer fast and reliable servers powered by Google Cloud Platform.
They also offer features like caching, CDN, SSL certificates, backups and malware scanning.
They also offer 24/7 support via chat and email.
One of their customers is CodeinWP, a popular WordPress blog.
CodeinWP switched to Kinsta from another hosting service and saw significant improvements in their SEO performance.
According to their own case study, they achieved the following results after switching to Kinsta:
• Reduced their page load time by 50%.
• Increased their organic traffic by 45%.
• Increased their conversions by 32%.
Hosting Case Example: Cloudways
Cloudways is another excellent hosting service that offers fast and scalable servers.
They offer servers from various cloud providers, such as DigitalOcean, AWS, Google Cloud and more.
They also offer features like caching, CDN, SSL certificates, firewalls and backups.
They also offer 24/7 support via phone, email and chat.
One of their customers is WP Newsify, a WordPress news and tutorial website.
WP Newsify switched to Cloudways from another hosting service and saw significant improvements in their SEO performance.
According to their own case study, they achieved the following results after switching to Cloudways:
• Reduced their page load time by 65%.
• Increased their organic traffic by 40%.
• Increased their revenue by 35%.
That’s it.
You’ve just learned how hosting affects your SEO and how to choose the best host for your website.
Hosting is one of the most overlooked factors that can impact your search engine performance.
But it shouldn’t be.
Choosing the right hosting service can make a huge difference in your rankings, traffic and conversions.
But how exactly does hosting affect SEO?
And what are the key features to look for in a hosting service?
In this post, I’ve answered all these questions and more.
And I’ve also shown you some real-life examples and case studies of how hosting can affect SEO.
Hosting can affect SEO in several ways, such as website speed, location, security and more.
You should choose a hosting service that offers fast and reliable servers, high uptime guarantees, 24/7 support, scalability and more.
You should also check the reviews and testimonials of other customers to see how satisfied they are with their hosting service.
Adam is an Outreach Manager at 1stpageKWs. He writes about the benefits of outreach links and how they can substantially help improve your business. He’s a nomad and you can always find him close to the city near you.
