One of the biggest challenges that SEO agencies face is getting content from their clients.
Content is the foundation of any SEO campaign, and without it, you can’t optimize, rank, or drive traffic to your client’s site.
But getting content from clients is not easy.
Clients are busy, they don’t know what to write, they don’t have the time or the skills, or they simply don’t see the value of content.
How can you get content from SEO clients quickly and efficiently?
How can you make the process easier and smoother for both you and your clients?
In this post,
I’ll show you 5 proven strategies that will help you get content from SEO clients quickly without compromising on quality or results.
– Strategy #1: Use Content Briefs
The first strategy to get content from SEO clients quickly is to use content briefs.
Content briefs are documents that outline the purpose, goals, requirements, and guidelines for each piece of content that you need from your clients.
Content briefs are essential for several reasons:
• They help you communicate your expectations and instructions clearly and concisely to your clients.
• They help your clients understand what you need from them, why, and how to deliver it.
• They help you save time and avoid back-and-forth emails and revisions.
To create effective content briefs, you need to include the following elements:
• The target keyword and its search intent
• The content type and format (blog post, landing page, product description, etc.)
• The content length and structure (headings, subheadings, bullet points, etc.)
• The content tone and style (formal, informal, friendly, authoritative, etc.)
• The content goal and call to action (what you want the reader to do after reading the content)
• The content deadline and delivery method (email, Google Docs, etc.)
You can use tools like Frase, Clearscope , or Dashword to create and automate content briefs based on your target keywords and competitors.
– Strategy #2: Use Content Templates
The second strategy to get content from SEO clients quickly is to use content templates. Content templates are pre-written outlines or frameworks that you can use to create different types of content.
Content templates are useful for several reasons:
• They help you standardize and streamline your content creation process and ensure consistency and quality across your projects.
• They help your clients follow a proven and effective formula to create content that ranks and converts.
• They help you reduce the amount of editing and feedback that you need to provide to your clients.
To create content templates, you need to follow these steps:
• Identify the most common types of content that you need from your clients (blog posts, landing pages, product descriptions, etc.)
• Analyze the top-ranking pages for each content type and identify the common elements and patterns that they share (title, introduction, headings, subheadings, bullet points, images, etc.)
• Create a template for each content type based on the best practices and examples that you found, and include placeholders and instructions for your clients to fill in.
You can use tools like Copy.ai, Jarvis, or Rytr to generate and customize content templates using artificial intelligence.
– Strategy #3: Use Content Surveys
The third strategy to get content from SEO clients quickly is to use content surveys.
Content surveys are online forms or questionnaires that you can use to collect information and feedback from your clients.
Content surveys are helpful for several reasons:
• They help you gather the necessary data and insights that you need to create content that matches your client’s brand, audience, and goals.
• They help your clients provide you with the relevant and accurate information that you need to create content that meets their expectations and needs.
• They help you avoid misunderstandings and miscommunication that can lead to delays and dissatisfaction.
To create content surveys, you need to follow these steps:
• Identify the key questions that you need to ask your clients before you start creating content for them (such as their business name, website, target audience, value proposition, unique selling points, etc.)
• Create a survey for each content project that you work on, and include the questions that you need to ask your clients, as well as the options or answers that they can choose from.
• Send the survey to your clients and ask them to complete it as soon as possible, and use the responses to create content that suits their needs and preferences.
You can use tools like Google Forms, Typeform , or SurveyMonkey. to create and send content surveys to your clients.
– Strategy #4: Use Content Interviews
The fourth strategy to get content from SEO clients quickly is to use content interviews.
Content interviews are live or recorded conversations that you can use to extract information and stories from your clients.
Content interviews are beneficial for several reasons:
• They help you capture the voice and personality of your clients and their brand, and use it to create content that resonates with their audience.
• They help your clients share their expertise and experience, and provide you with valuable and original content that you can use to create engaging and authoritative content.
• They help you build rapport and trust with your clients, and make them feel more involved and invested in the content creation process.
To conduct content interviews, you need to follow these steps:
• Prepare a list of open-ended questions that you want to ask your clients, based on the topic and goal of the content that you need to create.
• Schedule a time and date to interview your clients, and choose a platform or tool that you want to use to record the conversation (such as Zoom , Loom, or Otter).
• Conduct the interview with your clients, and ask them the questions that you prepared, as well as any follow-up questions that you might have.
• Transcribe the interview and use the transcript to create content based on the information and stories that your clients shared.
– Strategy #5: Use Content Outsourcing
The fifth and final strategy to get content from SEO clients quickly is to use content outsourcing. Content outsourcing is the process of hiring external writers or agencies to create content for your clients.
Content outsourcing is advantageous for several reasons:
• It helps you save time and resources that you can use to focus on other aspects of your SEO projects, such as strategy, analysis, and optimization.
• It helps you scale your content production and meet the demands and deadlines of your clients, without compromising on quality or results.
• It helps you access a pool of talented and experienced writers who can create content for any niche, topic, or industry.
To use content outsourcing, you need to follow these steps:
• Find a reliable and reputable content writing service or platform that can provide you with high-quality and SEO-friendly content for your clients (such as FATJOE, Verblio, or WriterAccess).
• Place an order for the content that you need, and provide the details and instructions that you want the writers to follow, such as the target keyword, content type, content length, content tone, etc.
• Review the content that you receive, and make any revisions or changes that you need, and deliver the content to your clients.
Obtaining content from clients who are focused on search engine optimization in a prompt manner is certainly not unachievable.
By employing the strategy that has been previously outlined,
You possess the capability to accomplish these responsibilities with a high level of professionalism.
Issy is an expert in SEO ethics, website accessibility, and governance. She helps clients create and implement SEO strategies that are ethical, accessible, and sustainable. She also shares her insights on these topics