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Footer Backlink vs Guest Post: Which One is Better for SEO?

If you want to rank higher on Google, you need backlinks.

But not all backlinks are created equal.

Some backlinks can boost your SEO, while others can harm it.

In this post,

I'll compare two common types of backlinks: footer backlinks and guest post backlinks. I'll explain what they are, how they work, and which one is better for SEO.

But first, let's define what a backlink is.

What is a backlink?

A backlink is a link from one website to another.

Backlinks are important for SEO because they signal to Google that your website is trustworthy, authoritative, and relevant.

However, not all backlinks have the same value. Google considers the quality and relevance of the linking website, the anchor text of the link, the context of the link, and the position of the link on the page.

That's why footer backlinks and guest post backlinks have different effects on SEO.

What is a Footer Backlink?

A footer backlink is a link that appears in the footer section of a website, usually at the bottom of every page. Footer backlinks are often used for navigation, attribution, or sponsorship purposes.

For example, here is a footer backlink from a website that uses WordPress:

footer_backlink.jpg

 

And here is a backlink from a company-sponsored website's footer:

company_sponsored.jpg

What is a Guest Post Backlink?

A guest post backlink is a link that appears in a blog post that you write and publish on another website, usually within your niche or industry.

Guest post backlinks are often used for content marketing, link building, or thought leadership purposes.

For example, here is a guest post backlink from a blog post that I wrote for HubSpot:

hubspot.jpg

And here is a guest post backlink from a blog post that I wrote for Ahrefs:

Ahrefs.jpg

Footer Backlink vs. Guest Post Backlink: Which One is Better for SEO?

Now that you know what footer backlinks and guest post backlinks are,

Let's compare them and see which one is better for SEO.

Here are the main factors that you need to consider:

• Quality and Relevance: Guest post backlinks are usually more valuable than footer backlinks because they come from high-quality and relevant websites that are related to your niche or industry. Footer backlinks, on the other hand, can come from low-quality and irrelevant websites that have nothing to do with your topic or audience.

• Anchor Text and Context: Guest post backlinks are usually more natural and contextual than footer backlinks because they use descriptive and relevant anchor text that matches the content of the blog post. Footer backlinks, on the other hand, can use generic and irrelevant anchor text that has no connection to the content of the website.

• Position and Visibility: Guest post backlinks are usually more prominent and visible than footer backlinks because they appear in the body of the blog post, where the readers are more likely to see and click on them. Footer backlinks, on the other hand, are hidden and ignored in the footer section of the website, where the readers are less likely to notice and interact with them.

 

Based on these factors,

Guest post backlinks are clearly better than footer backlinks for SEO.

They can help you improve your rankings, drive more traffic, and build more authority and trust.

 

However,

This doesn't mean that you should avoid footer backlinks altogether.

Footer backlinks can still have some benefits, such as:

• Branding and Awareness: Footer backlinks can help you increase your brand recognition and exposure, especially if they appear on popular and reputable websites that have a large and loyal audience.

• Diversification and Naturalness: Footer backlinks can help you diversify and balance your backlink profile, making it look more natural and organic to Google. Having only guest post backlinks can look suspicious and manipulative, as if you are trying to game the system.

Therefore,

The best strategy is to use both footer backlinks and guest post backlinks, but with different goals and expectations. Footer backlinks should be used for branding and diversification purposes, while guest post backlinks should be used for ranking and traffic purposes.

How to Get Footer Backlinks and Guest Post Backlinks

Now that you know the pros and cons of footer backlinks and guest post backlinks, let's see how you can get them.

Here are some tips and best practices for each type of backlink:

• Footer Backlinks: To get footer backlinks, you need to find websites that are willing to link to you in their footer section.

You can do this by:

• Using a tool like Search Atlas by LinkGraph to find websites that use the same platform, theme, or plugin as you, and then reaching out to them and asking for a link exchange or a sponsorship deal.

• Using a tool like Ahrefs to find websites that link to your competitors or similar websites in their footer section, and then contacting them and offering them a better value proposition or a partnership opportunity.

• Using a tool like HARO to find journalists and bloggers who are looking for sources or experts in your niche or industry, and then providing them with valuable information or insights and asking for a link in their footer section.

• Guest Post Backlinks: To get guest post backlinks, you need to find websites that accept guest posts in your niche or industry.

 

You can do this by:

• Using a tool like Google to search for keywords related to your topic and then adding modifiers like “write for us,” “guest post,” “contribute,” or “submit a post” to find websites that have guest posting guidelines or opportunities.

• Using a tool like Ahrefs to find websites that have linked to your previous guest posts or to other guest posts in your niche or industry, and then reaching out to them and pitching them your guest post ideas.

• Using a tool like BuzzSumo to find websites that have published popular and viral content in your niche or industry, and then contacting them and proposing to them your guest post topics.

Conclusion

Footer backlinks and guest post backlinks are two common types of backlinks that can help you improve your SEO.

However,

They have different advantages and disadvantages, and they should be used for different purposes.

Guest post backlinks are better than footer backlinks for SEO because they come from high-quality and relevant websites, they use natural and contextual anchor text, and they appear in prominent and visible positions.

Footer backlinks, on the other hand, can still be useful for branding and diversification, but they should not be relied on for ranking and traffic.

The best strategy is to use both types of backlinks, but with different goals and expectations.

Footer backlinks should be used for branding and diversification, while guest post backlinks should be used for ranking and traffic.

To get footer backlinks and guest post backlinks, you need to use various tools and methods to find and contact websites that are willing to link to you in their footer section or in their blog posts.

I hope this post has helped you understand the difference between footer backlinks and guest post backlinks and how to use them effectively for SEO.

If you have any questions or comments, feel free to leave them below. I'd love to hear from you.

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