Link outreach truly boils down to just two things.
These two things are empathy and persuasion.
Keeping these two things in mind will help you to do much better than a majority of those who attempt to perform link outreach without implementing these techniques.
Don’t settle for average.
Learn about how you can get a better mindset when performing link outreach, along with how you can use some very helpful tips to build better relationships with those you reach out to and have better chances at earning links.
Don’t Forget That You’re Emailing Human Beings
If you always keep this idea in your mind and remember it whenever you start up a new outreach, you’ll find yourself being much more successful.
The people you’re sending emails to are not robots – they’re humans.
Use the empathy built into each of us humans to your advantage.
Ask yourself important questions about the person’s job or responsibilities, how they may feel about your page, and of course why they would link with you in the first place and if they’re the right person to be reaching out to.
If the questions that you ask yourself when contemplating reaching out to a person can’t be answered easily or at all then take a step back and try to address the issue.
Maybe you aren’t reaching out to the right person,
…. or maybe your page just isn’t link-worthy.
Identifying the reasons why someone would want to link and taking into account the fact that they are a human with feelings, emotions, and opinions will make you much more effective and provide a much higher chance of having a successful link outreach.
There’s no denying that it is quite difficult to find someone who won’t just ignore your link requests, so take the time to familiarize yourself with your prospect in order to increase the chances of them giving attention to your request.
Making your link outreach as compelling as possible is a top priority.
Another thing to keep in mind is the fact that the humans you’re attempting to contact are also leading busy lives. Give them a good reason to cut some time out of their busy schedule to correspond with you.
Never forget that you are basically asking them for a huge favor.
Approach each link outreach the same way that you would when asking someone for a favor in the real world.
Stay humble and give them some context for what the favor is, fill them in on what needs to be done, and keep things short. Make sure to always thank them for the time they took out of their day, as well.
Be as polite as possible and make sure that you show them proper respect whenever you interact with them.
Remembering to treat the person you’re interacting with like an actual person will go a long way in helping towards the success of your link outreach.
Don’t Underestimate the Power of Persuasion
While empathy will get your foot in the door,
Using the powers of persuasion will finish the job.
The first step in being persuasive is understanding the person you will be interacting with and trying to determine what factors could compel them to act.
Before you contact the site owner observe their audience and get a good idea of what interests them.
Take into account the possible topics, content formats, and other websites that they may enjoy. The challenges that they may have in common and the sources that they put their trust in are also great things to look into.
Once you gather enough relevant information you can start using that info as leverage when performing your link outreach with the website owner.
Tailor your pitch to the person you’re talking to, and do all that you can to pique their interest and show them that linking your site is a great choice and a benefit to them.
Bear in mind that context is one of the most important factors that will determine how successful your persuasion is. Looking at the context of the situation and getting a proper understanding of who you are interacting with will provide you the necessary knowledge to make your link outreach compelling and interesting.
Keep Things Clear and Concise
Researching the audience isn’t always enough,
You should always make sure that you are clear and concise when presenting what you need from them.
No matter how good at persuasion you are you won’t be able to convince someone if they have no clue what you’re asking about in the first place.
Get right to the point and tell them what you require.
Beating around the bush or trying to hide what your overall goal is is a surefire way to turn someone off before you’re even able to try to persuade them to help you.
By mentioning what you need quite early on and showing the person you’re corresponding with that you took the time to get an idea about their audience and situation you’ll have a much higher chance of success than if you try to hide your intentions.
Keeping things concise also means that you format your email in a way that it is not a hassle for the person you’re sending it to read it. Don’t take up too much of their time with a long-winded email that will take them ages to read and understand. Keep things short and to the point to get the best results.
Learning how you can outreach effectively is the best way to build your links and see more success in your endeavors. The sooner you can get better at sending good outreach the better.
Get a handle on using empathy and persuasion as soon as possible.
Always keep in mind that you’re speaking to another human being and asking them for a favor.
Do your research to get an idea of them and their audience, and do your best to explain in the most persuasive way possible why it’s a good idea for them to link.
Adam is a Technical SEO associate at 1stpage, a company that helps clients improve their SEO performance with high-quality and relevant links. He shares his expertise on technical website optimization and outreach link building. He explains how these strategies can boost your online visibility, traffic, and conversions. He is also a nomad who enjoys traveling and discovering new places. You can always find him near a city that you want to visit.