A Brief Introduction to Competitor Keyword Research
In the world of digital marketing, the primary goal is to increase traffic to one’s website. Digital marketers and business owners invest a lot of time, money, and resources into improving their search engine rankings.
And who could blame them?
Google processes over 3.5 billion searches every day. It is only natural to try and attract some of those searchers.
Search engine optimization (SEO) is a crucial part of building any successful business. Thus, website owners strive to develop a cohesive strategy, in hopes that they can reach the top of search engine results.