Author: Adam O'neil

Data analysis and decision making go hand in hand as far as a business is concerned. 

Data in itself is just facts and figures. 

However, 

if you properly analyze it, no doubt, it will help you to make informed decisions for your organization. 

The analysis will help you to get a clear idea about what went wrong and what was the cause behind it. 

In turn, it will enable you to improve your business.

Are you looking for an incredible platform to analyze your business data? SEMrush is the best option to go with. 

If you want to learn how to analyze data on SEMrush? Read on; We provide an answer to the question

Different Tools To Analyze Data On SEMrush

SEMrush is a must-have online marketing mechanism that provides you with a wide range of digital marketing tools. 

These tools will definitely aid you in growing your brand exponentially. 

So let us directly dive into some of the excellent tools that SEMrush offers for analyzing business data.

Site Audit Tool

Overall analyzing, 

Your website is of utmost necessity to get your hands on the most valuable information about your site. All these data can help you to make a reasoned choice among different alternatives. 

It also leads you towards making an error-free website. 

To acquire these investigated data, you can use the site audit tool of SEMrush.

This tool gives you a thorough analysis of your website’s health. Though audits are important, if you do not implement actions based on the report, all this information becomes meaningless. 

Steps 

• First, create a project in your SEMrush account. (Skip if you already have one.)
• Next, on the navigation bar, click on the start site audit option.
• A wizard will open, which will contain a few questions. 
• Once you have answered them all, the tool will take some time to complete the audit. 

Content Analyzer Tool

Content is the heart of your website. 

If you can create interesting and appealing content for your target audience, then definitely it will drive huge traffic to your site. However, how to know whether the content crafted is captivating enough to attract customers or not? 

The best way is to use the content analyzer to analyze your content. 

This tool offered by SEMrush can help you to measure different factors like backlinks, keyword rankings, and various other elements that are prerequisites of good content.

It also examines the off-site reach of your thesis. 

Steps 

• Under the content marketing option, you can select the content audit tool.
• Enter your domain name in the search box.
• Select the sections of your site that are to be audited. 
• Once the audit is complete, it will provide you with insights into your content.

Traffic Analytics Tool

How amazing it would be if you get to know who among your top competitors are bringing more traffic to their site.

It could help you to keep an eye on their plans and goals, possible if you use the traffic analytics tool provided by SEMrush. 

The SEMrush tool helps you to gather information about a website’s desktop traffic as well as mobile traffic. Along with analyzing your site, you can also inspect your competitor’s website to compare the data related to different factors like organic traffic, paid traffic, and search overview. 

Steps 

• Under the marketing insights option, click on the traffic analytics tool.
• Enter your domain name along with your competitor’s domain name.
• Click on the search button.
• The overview report will appear in front of you.

Keyword Magic Tool

The relevance of keywords in the world of digital marketing is not an unknown fact anymore. Everyone understands and acknowledges that keywords are the key to ranking top on the SERPs. 

Also,

14pt;”>Ranking top on SERPs is the key to a successful online business. Therefore, SEMrush offers the keyword magic tool.

This tool helps you to do extensive keyword research.

Moreover, 

It also allows you to export and group millions of keywords.

Steps 

• Under the keyword research option, select the keyword magic tool.
• Enter the keyword in the search bar.
• You will get millions of related keywords.
• Filter and modify them as per your preferences. 

Endnotes

The moment you start using tools like SEMrush for analyzing your business data, you will feel the evolution in your brand. 

Proper planning and data analysis can definitely take your business to the apex. All you have to do is to record, organize, interpret, and present your business data appropriately with the help of some business marketing mechanism. 

Adam O'neil

Adam is an Outreach Manager at 1stpageKWs. He writes about the benefits of outreach links and how they can substantially help improve your business. He’s a nomad and you can always find him close to the city near you.

1stpagekws.com/

Everyone associated with digital marketing is well versed with the fact that backlinks are the key ranking factor. 

However, 

What if these links are spammy and toxic?

A lot of bad links can downgrade the ranking of your site on SERP. That is not all. 

Google can even penalize you for it. Therefore, it is always a good idea to pay heed to a regular check-up of your links.

What Are Spam Links?

Spam links are unnatural bad links that own redundant websites and inapt anchor text.

They can undoubtedly damage the ranking of your website traffic achieved on efforts. The root domain of these links is either filled with countless duplicate contents or no content at all.   

There are a lot of factors that make these links toxic.

If a link has lower domain power or a poor layout, it can be considered as spam links. 

Also, 

if a link leads to a page that shows an error, page not found (404), or better if the domain name contains numerals, these are great signs that make a toxic link on your website backlink profile. 

How To Find Toxic Links In SEMrush – Backlink Audit Tool

You get confused sometimes how the backlinks to your site have increased drastically out of nowhere Or probably upset about the decrease in organic traffic on your website,

If yes, then it might be as a result of toxic backlinks on your site. 

The SEMrush backlink audit tool will make your job easy.  

What Is a Backlink Audit Tool?

The Backlink Audit Tool is developed by SEMrush to analyze the links of your site. 

It examines each backlink to your site thoroughly so you can thrust aside those links that harm your website. 

You need to have a project to get started. 

You will notice a backlink audit tool on the navigation bar once a project is running on your SEMrush account. 

Click on it and proceed with the other process. 

How Does The Backlink Audit Tool work?

Now, 

We know that spam links can be detected using the SEMrush backlink audit tool. 

So let us understand how this tool works.

Reviewing Your Links

Once you start with the process of auditing your backlinks, SEMrush will gather and analyze all the links to your website.

 It will display its metrics regarding the links on a page. 

Here, you can go through the different stats provided by this tool. It will exhibit a lot of elements, out of which toxic score is the most relevant. 

The higher the toxic score, the more it is dangerous for your site. 

The toxic score is the points that are given by examining all the toxic makers of SEMrush. 

You can keep the white links and can delete the bad links. When you have analyzed and decided which links are the spam links, the next step is to delete them, which involves either removing or disavowing them.

PS: Sometimes SEMrush might be prompting a false, You want to make sure you’re disavowing the bad ones from your website profile.

Removing The Toxic Links

Removing bad links means manually reaching out to its owner and asking them for removal.

Google recommends removing a link before disavowing them. 

When you select the links to remove, all you have to do is send a removal request to the bad link owners just by clicking on the send button. 

For this, 

You will have to attach an email to your SEMrush account. Keep following up and monitoring these requests. 

Disavowing The Spam Links

If sending a removal request doesn’t work, you are left with the option to disavow those spam links. 

When you are all set with the number of links to finally disavow, click on the export button. This will create your list into a .txt file. 

Next,

You should visit Google disavow tool to upload this file.

Once your file is uploaded, Google will not consider those bad links while ranking you on the results page. 

Summing Up

Though backlinks are essential for the ranking of your website, all backlinks are not always good. 

So it becomes important to use tools like SEMrush for protecting your website from spammy links. Always keep a watch on the links on your site. As and when you feel any link is against Google’s guidelines, remove or disavow them. Keep your site clean to rank on the top and to drive organic traffic. 

Adam O'neil

Adam is an Outreach Manager at 1stpageKWs. He writes about the benefits of outreach links and how they can substantially help improve your business. He’s a nomad and you can always find him close to the city near you.

1stpagekws.com/

Have you come across a blue-colored text on a website?

It is almost certain that you have, and you would have been curious to know about the information enclosed in it. 

Upon clicking the link

You will be redirected to another website with relevant information as per your need. 

These links are an important way in which business owners grow their online networking market. 

More commonly referred to as backlinks. 

These links are an integral part of the point of search engine optimization. 

Read on to know more insights about how you can find the broken links in SEMrush.

What are the broken links? 

There are situations when the pages on your website may stop functioning.

Due to URL structure change or other reasons, often leads to non-functioning links being present on your website, which may affect your traffic and lower your website’s user experience. 

What should you do with these links? 

Broken links can seriously damage the reliability you have built in your online business.

Therefore,

You must must continuously audit your backlink profile. 

One of the easiest ways to do this is through SEMrush. This tool can easily identify the broken links on your website.

How do you identify these broken links through SEMrush? 

Step 1: Once you have an account on SEMrush,  

Open your dashboard that contains all the data regarding your search or domain. 

On your dashboard, 

You will come across the tab Domain Analytics on the left-hand side panel. 

Once you find it, click on it and move to step 2. 

Step 2: After clicking on Domain Analytics, you will see a list of options under it.

As you need to find the broken links, you will have to click on Backlinks. 

Step 3: When you click on Backlinks, 

A search page will appear on your screen. 

You need to enter the domain name you wish to check that has broken links on this page. 

This means you need to enter your website URL or anyone else where you have spotted the broken link on the search tab.

After you type the website’s name,

Press enter or click on the search icon.

The search icon usually reads as Check It. 

Click on the ‘Check It’ icon.

Step 4: Once done.

You will see many data appearing on your screen regarding the domain or website you have entered in the search tab. 

Some of this information includes the Overview, Anchors, Backlinks, Indexed pages, etc. 

Going further, 

You will also come across the total number of backlinks that are present on the website.

Besides the number of backlinks, there will be two numbers denoted in two different colors, i.e., green and red. 

The green number denotes the number of backlinks gained by the website, while the red number shows the number of backlinks lost by the website. 

Step 5: To know the broken links

You need to press on the red-colored number. There will be a list of the broken links present on the website. 

Through this list, 

You will come across all the broken links that have not been functional. 

How removing these backlinks helps? 

The steps mentioned above are some of the easiest ways to find out the broken links on any website.

It allows you to keep a more updated website and increase your targeted traffic engagement. 

Dead URLs on your page are generally not the best practice for SEO, and it decreases your website’s engagement. 

Using this approach will ultimately hamper your business reputation.

Due to suddenly broken links that might arise without  you noticing,

It is always recommended to check the number of broken links on your website monthly or assign a VA to monitor your backlink profile.

An alternative tool you can use for backlink 404 audits is the screaming frog. 

With SEMrush,

You will be able to do this within just a few seconds and make changes more efficiently.

Adam O'neil

Adam is an Outreach Manager at 1stpageKWs. He writes about the benefits of outreach links and how they can substantially help improve your business. He’s a nomad and you can always find him close to the city near you.

1stpagekws.com/

Keywords are one of the most critical components of marketing and SEO.

Long-tail keywords are a type of keywords that help in bringing in a more refined audience to your site.

Finding the right keywords and especially long-tail keywords for your website can be difficult.

Are you worried about finding them for your content? Fret not because, with SEMrush, you can get the best long-tail keywords that will help increase your reach. 

What are Long-Tail Keywords?

Long-tail keywords are more refined keywords that often include the specifics about a particular topic.

They have low search volumes. This is because they are very specific. 

Until and unless someone is genuinely interested in the topic, they would not search with these keywords.

However, 

It also leads to long-tail keywords having a higher conversion rate than the regular keywords of particular content. 

Additionally, the combined reach of multiple of these keywords is often higher than that of regular keywords, even the high-volume ones.

These keywords are usually phrases containing three or more words.

It is understandable because the more someone will look for a specific item, the more words they will type to make their results more selective. 

For example;

A regular high-volume keyword can be blue shoes. 

The corresponding long tail keyword for this can be “blue shoes that are washable,” “blue shoes with floral designs,” and more. Therefore, they are useful to lead to appropriate landing pages. They are also easy to promote. Usually, they can function with only an initial on-site optimization.

No other particular activities are required as such.

The cost per click or CPC for these keywords is also low due to the low competition and search volume. Nevertheless, the quality of the audience that these keywords bring is very high. 

These keywords are not the most beneficial for small websites that offer multiple services. They are more useful for larger websites and services, including eCommerce services. Use long tail, tailored keywords with specific phrases. It will be easier for you to rank your website higher by building its authority with bigger keywords that target potential traffic. 

How to Find Long-Tail Keywords Using SEMrush?

To use long-tail keywords, you need to research thoroughly.

In-depth investigation and experimentation are required as these keywords are highly specific and often unique to the topic. 

You should also update this list from time to time. A long-tail keyword list is the most resourceful when it is constantly up-to-date.

At SEMrush, 

You can get a list of long-tail keywords tailored to your content with just a few clicks.

Applying these methods, you can quickly get a list of long-tail keywords that will help you grow your content. You can do this in the following two ways.

Using the SEMrush Keyword Magic Tool

With the SEMrush Keyword Magic tool, you have to input keywords and your target country. 

SEMrush will generate a list of keywords. 

You can apply various filters to these as needed. 

Some of the filters include; volume, difficulty, and number of words. 

You can also choose from a broad match, exact match, related keywords, and more.

Keyword Manager is also made available to store all the keywords for later research. It is an excellent way to organize all the keywords – On final audit – The “export” button is made available to download your keywords.

Using the SEMrush Topic Research Tool 

The SEMrush Topic Research Tool is another useful tool to help you look for long-tail keywords.

This tool provides you with a number of different topics and several other information related to your keyword topic. Recent headlines regarding your keyword topic and questions are also presented. 

You can use these to get an idea of what your audience research topic. 

Subsequently, 

you can tailor long-tail keywords for your content.

A handy tool when you need to update your keyword list. 

Endnotes

In case you have not had much success with regular seed keywords, you might just want to switch to long-tail ones. You must continually evaluate your traffic and update your keyword list to get the most engagement on your content.

With easy tools like the ones available at SEMrush, it is easy to achieve these tasks! 

Adam O'neil

Adam is an Outreach Manager at 1stpageKWs. He writes about the benefits of outreach links and how they can substantially help improve your business. He’s a nomad and you can always find him close to the city near you.

1stpagekws.com/

SEO-Friendly content is a type of content written to help the search engines identify and understand what the content is all about and whom it targets. 

SEO or Search engine optimization can benefit your site in multiple ways by increasing the traffic and audience reach.

You can find a wide range of content in diverse categories on the internet, but not all of them can attract organic traffic. 

The question is,

How can you determine the success of your content? 

SEMRush is the most powerful SEO tool used by SEO professionals, including keyword research, runs an SEO audit of your website page or blog, creates content templates, improves your website’s readability, and much more.   

Steps To Create SEO Friendly Content With SEMRush

SEMRush is a trusted tool by many big corporations or internet marketers across the world. It helps you build your content from scratch and lead to rank it at the top of the search engine. 

Let us look at how you can create SEO-Friendly Content with SEMRush.

Research Your Topic

You have an idea of what your content should talk about, 

But,

Do you know whether people on the internet want to read about? If not, you should start researching what is already trending on the internet.

SEMRush’s Topic Research tool will show the content with the highest search volumes, headlines that relate to the audience’s interest, and questions people ask on Google. 

You can get a rough idea about what the audience is looking for and generate a new concept based on that.  

Narrow Down Your Topic Research

To start researching the topic in the Topic Research tool, 

Enter a phrase or a keyword you want to know.

The tool will show you the results under different subtopics, out of which you can prioritize your search as per your goal.

• Difficulty: Analyze the difficulty level of the topic to find which one is easier to promote
• Volume: The topic that is most searched by the user
• Topic Efficiency: Based on both difficulty and volume 

Look For What People Ask

Looking at what questions people ask on the internet will give you enough ideas to target those questions and solve their queries. 

You can look for the Questions section in the Topic Research tool for detailed review.

Search For Your Relevant Keywords

Now that you have decided on your topic, 

it’s time to look for the relevant keywords with the Keyword Magic Tool’s help. 

As soon as you enter your target word, the tool provides you with a wide range of related keywords grouped in different sub-list to make it easy for you to explore all the entities. 

Analyze Keyword Difficulty

Make sure you analyze the Keyword Difficulty to evaluate your target keyword’s competitive score so that you can pick out low competitive keywords for your content.

At SEMRush, 

You can find the Keyword Difficulty score (KD%) on your keyword report page.

Optimize Your Meta Description

It is not just your headline visible on the search engine page, but also the Meta descriptions in the form of search engine snippets. 

Your Meta description should give brief information about your content, and it does not necessarily be identical to your title.

You can use the SEMRush Site Audit Tool to analyze the overall health of your website.

The results will show you if there are any duplicate Meta descriptions or create issues for the website to rank higher in the search engine.

Optimize Your Content Language And Length

Now that you have the perfect topic, keywords, and Meta description with you, it is time to move on to the most important part, that is, content creation. 

However, 

Before directly dwelling on writing, there are few things that every writer must consider:

• Determine the language difficulty
• Structure your content length 
• Make it reading by using different subheading and bullet lists

SEO Content Template on SEMRush helps you do exactly what you need. You can easily set up an SEO Content template by searching for the topic or keyword you have in your mind. 

The result will show you what your competitors are writing to create your content from a different angle.

Ensure Your Content Is SEO- Friendly Before Publishing

In SEMRush, 

You can make use of SEO Writing Assistant to analyze that your Content is SEO-friendly before you publish it on the internet. SEO Writing Assistant is also available as an add-on for WordPress and Google that connects your Google or WordPress content with SEO Content Template. 

SEO Writing Assistant will check your overall readability score and tone consistency and recommend additional keywords for your content to make it identifiable for the search engines.

Final Thoughts

To create SEO-Friendly content is not an easy task, but with SEMRush, you require less effort to analyze and get your content optimized to become SEO-Friendly. 

Now that you know the steps to make your content SEO-Friendly with SEMRush, it’s your time to apply these strategies to your content and make it rank higher in the search engines.

Adam O'neil

Adam is an Outreach Manager at 1stpageKWs. He writes about the benefits of outreach links and how they can substantially help improve your business. He’s a nomad and you can always find him close to the city near you.

1stpagekws.com/

The companies that keep an eye on their competitor’s businesses are more likely to grow drastically than those who don’t. They reach incredible heights of success in a little time frame. 

However, 

Why is it so? 

Why competitive analysis plays such a significant role in any business, and where to find your rivals? All the questions must have hopped in your mind by now. 

Importance of knowing your competitors

It enables you to understand your market and business from the outside, which helps you comprehend the competitive advantages and disadvantages of your business. 

It also gives you an idea of the competitor’s current and future goals.

This is the principal reason knowing your competitors has earned so much prominence in today’s online world. 

However, the main question is where to find your competitors?

Where to find competitors?

In today’s business world,

Where thousands of businesses are already established in the market, and hundreds of them are trying to get incorporated every day, it becomes challenging to locate specific competitors for your business.

 This is where tools like SEMrush comes to your rescue. 

SEMrush provides you with excellent tools that you can use to discover your rivals effortlessly. So let us find out some of the ways through which SEMrush enables us to find competitors.

Position Tracking

For a set of target keywords,

It is always a good idea to check where you or your competitors stand in the search rankings. This helps you capture the success pointers of the businesses who top the ranking list to improve your own company.

You can track the status of the top 20 competitors’ positions on a search ranking list for a specific set of the target keyword. 

Steps

• data-preserver-spaces=”true”>Create a project for your domain in SEMrush.
• Now, in that project section, you will see the option of position tracking on the navigation bar. Click on it.
• Enter your targeted keywords and locations.
• Head to the competitor’s discovery tab, and you will see the list of top 20 competitors. 

Organic Competitor’s Report

We all know that landing on a search engine results page organically drives more website traffic. So it becomes essential to scrutinize the websites competing with you on organic search results. 

Steps

• On your dashboard, there is a navigation bar on the left.
• Scroll down to Domain Analytics.
• Now, click on the organic research option.
• Enter your domain name in the search bar. The organic research page will pop up.
• Next, go to the competitor’s tab, and you will see a list of competitors.

PLA Research Tool

PLA stands for product listing ads.

They generally rank at the top of SERPs and displays more detailed ads than the text ads. Whenever a search query is raised, the PLAs get placed on different positions on the results page. SEMrush presents this tool to understand the positions of you and your competitor’s website on the SERPs. 

Steps

• Head to the Domain analytics option on the navigation bar. 
• Click on the PLA research tool.
• Now, go to the competitor’s tab, and analyze the list of PLAs who are your competitors. 

Market Explorer

Market Explorer is a tool that provides you an overview and metrics about how your competitors are performing in the industry.

You can see the traffic size of your competitors, and also the traffic trend.

This tool is fantastic, as it provides information about the number of customer’s visits to your site or their age and gender. 

Steps

• Go to the Marketing Insights option displayed on the navigation bar.
• Click on the Market Explorer tool.
• Enter your domain in the search box.
• Move down to the market relevant sites option available at the end of the page. 

Endnotes

It is always important to be one step ahead of your competitors in any field of life.

This is possible only when you have a clear idea about the plans and strategies of your rivals.

Therefore, to expand your business, it becomes necessary to keep watch on your competitors’ activities. 

We hope this guide gave you an insight into the tools of the SEMrush to help you with your competitive analysis. 

Adam O'neil

Adam is an Outreach Manager at 1stpageKWs. He writes about the benefits of outreach links and how they can substantially help improve your business. He’s a nomad and you can always find him close to the city near you.

1stpagekws.com/