Keywords play a very important role in the success of any website or blog. Keyword research helps inform the marketing strategy. If you do not do proper keyword research, your site will not get too much traffic.
In order to gain the most profit out of your advertisements, you need to find the most effective keyword.
You can choose either a long-tail or a short-tail keyword. Long-tail keywords are more effective and easier to find.
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How to Pick a Keyword
A good keyword is key for AdSense. You have to pick the keywords that will help you:
- Put your website on the first page of Google and gain organic visitors. To achieve this goal, many people choose long-tail keywords.
- Increase your cost-per-click ratio and result in more profits.
Here are the steps you need to take to find the right keyword for AdSense:
Make a List of Topics that are Relevant to your Business
Brainstorm topics that would best relate to your business. For example, if you’re running a digital marketing agency, your topics could be
- Social media
- Content marketing
Now, these are just topics and not keywords. You have to use these topics to come up with keywords.
To find more suitable topics, you will have to look at your business from the buyer’s point of view and think what topics they would be interested in.
Come up with Words Related to the Topics
Once you find your topics, start writing words that will most likely appear in the blog or are most related to the topics. These keywords can be comprised of up to 4 or more words. As mentioned above, long-tail keywords are much better than short ones.
Come up with as many keywords as possible and select the best ones. You can also take suggestions from what kind of questions the buyer would ask when getting a product and what kind of queries usually comes in.
Research Topic-Related Terms if you can’t think of keywords
The easiest way to find keywords is through Google. Write the name of your topic in the search bar and see what terms Google suggests. If Google is suggesting something, it means people are searching for it.
Use both Short- and Long-Tail Keywords
Using both long- and short-tail keywords to make the content well-balanced. As short-tail keywords are searched more often, they are harder to rank on than long-tail ones, but they have great potential to send traffic your way. On the other hand, long-tail keywords make it easier for you to rank.
Check what Keywords your Competitors are using
If your competitors are using the same keywords as you, you need to work on your list. Try to optimize for the keywords that your competitors are not using as you will have less competition.
Use Keyword Research Services
There are tools to help find the perfect keyword for your Google AdSense. To find a long-tail keyword with the minimum competition, you can use Google Ads Keyword Planner, KWFinder or Mangools.
Follow the checklist above and you will be able to find the proper keywords for your AdSense.
If you can’t come up with any suitable keywords, you can use a keyword research service, which will provide you with hundreds of options.