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How to Deal with Impatient SEO Clients Who Want Results FAST

SEO is a long-term game. It takes time, effort, and patience to rank well on Google and Bing.

But not all clients understand this.

 

Some clients want results FAST.

They want to see their rankings and traffic skyrocket overnight.

They want to beat their competitors and dominate their niche.

They want to make more money and grow their business.

And they want you to make it happen.

 

Now.

But how can you deal with these impatient SEO clients?

How can you manage their expectations and keep them happy?

How can you deliver results and get paid?

In this post,

I'll show you:

• The three common types of impatient SEO clients

• The three main reasons why they are impatient

• The three best ways to deal with them

 

Let's dive in.

– Type #1: The Unrealistic Client

The unrealistic client is the one who has unrealistic expectations and goals.

They want to rank for highly competitive keywords, such as:

• weight loss

• make money online

• best VPN

• etc.

They want to rank on the first page of Google and Bing, even if their site is new, low-quality, or irrelevant.

They want to rank faster than their competitors, even if they have less authority, content, or links.

They want to rank without investing any money, time, or resources.

They want to rank without following any SEO best practices or guidelines.

They want to rank by using shady or outdated SEO tactics, such as:

• Keyword stuffing

• Link spamming

• Cloaking

• etc.

They want to rank, no matter what.

And they want you to make it happen.

Now.

– Reason #1: They Don't Understand SEO

The main reason unrealistic clients are impatient is because they don't understand SEO.

They don't understand how SEO works, what SEO involves, or why SEO matters.

They don't understand the difference between SEO and PPC, organic and paid traffic, or quality and quantity.

They don't understand the factors that affect SEO, such as:

• Keyword difficulty

• Content quality

• Link profile

• Technical SEO

• etc.

 

They don't understand the benefits of SEO, such as:

• Long-term results

• High-quality traffic

• Low-cost leads

• Brand awareness

• etc.

 

They don't understand the challenges of SEO, such as:

• Algorithm changes

• Competition

• Penalties

• etc.

They don't understand SEO.

They just want results.

Fast.

 

– Solution #1: Educate Them

The best way to deal with unrealistic clients is to educate them.

You need to explain to them what SEO is, how SEO works, and why SEO matters.

You need to show them the difference between SEO and PPC, organic and paid traffic, and quality and quantity.

You need to teach them the factors that affect SEO, the benefits of SEO, and the challenges of SEO.

You need to educate them.

 

How?

Here are some tips:

• Use simple and clear language: Avoid using jargon, acronyms, or technical terms that may confuse them. Use simple and clear language that they can understand and relate to.

• Use visuals and examples: Use visuals and examples to illustrate your points and make them more engaging. Use charts, graphs, screenshots, case studies, etc. to show them the data and the results.

• Use analogies and metaphor: Use analogies and metaphors to make complex concepts easier and more familiar. For example, you can compare SEO to gardening, building, or cooking.

• Use stories and testimony: Use stories and testimonials to make your arguments more credible and persuasive. Use stories and testimonials from your own experience, your previous clients, or your industry leaders.

 

By educating your unrealistic clients, you can help them understand SEO better and set more realistic expectations and goals.

Sure, I'll continue with the next type of impatient SEO client.

 

– Type #2: The Demanding Client

The demanding client is the one who has high expectations and standards.

They want to rank for relevant and profitable keywords, such as:

• best fitness tracker for runners

• how to lose weight fast and easy

• home workout for beginners

• etc.

They want to rank on the first page of Google and Bing, and preferably in the top three positions.

They want to rank faster than their competitors, but also in a sustainable and ethical way.

They want to rank by investing a reasonable amount of money, time, and resources.

They want to rank by following SEO best practices and guidelines.

They want to rank and get results.

And they want you to make it happen.

Now.

 

– Reason #2: They Don't Trust SEO

The main reason why demanding clients are impatient is because they don't trust SEO.

They don't trust that SEO works, that SEO delivers, or that SEO lasts.

They don't trust that SEO can help them achieve their goals, solve their problems, or satisfy their needs.

They don't trust that SEO can provide them with:

• Long-term results

• High-quality traffic

• Low-cost leads

• Brand awareness

• etc.

They don't trust SEO.

They just want results.

Fast.

 

– Solution #2: Reassure Them

The best way to deal with demanding clients is to reassure them.

You need to show them that SEO works, that SEO delivers, and that SEO lasts.

You need to prove to them that SEO can help them achieve their goals, solve their problems, and satisfy their needs.

You need to reassure them.

 

How?

Here are some tips:

• Use data and evidence: Use data and evidence to back up your claims and arguments. Use tools like https://www.bing.com/webmasters/ or https://analytics.google.com/ to show them the metrics and the results. Use tools like https://www.bing.com/toolbox/keywords or https://ahrefs.com/keywords-explorer to show them the opportunities and the potential.

•Use testimonials and reviews: Use testimonials and reviews to show them the social proof and credibility. Use testimonials and reviews from your own clients, your industry leaders, or your peers. Use testimonials and reviews that are relevant, specific, and authentic.

• Use guarantees and contracts: Use guarantees and contracts to show them the security and the commitment. Use guarantees and contracts that are clear, fair, and realistic. Use guarantees and contracts that outline your responsibilities, your deliverables, your timelines, and your payment terms.

By reassuring your demanding clients, you can help them trust SEO better and build a long-term relationship with them.

– Type #3: The Impatient Client

The impatient client is the one who has reasonable expectations and goals but wants to achieve them faster than possible.

They want to rank for relevant and profitable keywords, such as:

• best fitness tracker for runners

• how to lose weight fast and easy

• home workout for beginners

• etc.

They want to rank on the first page of Google and Bing, and preferably in the top three positions.

They want to rank faster than their competitors, but also in a sustainable and ethical way.

They want to rank by investing a reasonable amount of money, time, and resources.

They want to rank by following SEO best practices and guidelines.

They want to rank and get results.

But they want to get them faster than possible.

 

– Reason #3: They Don't Respect SEO

The main reason why impatient clients are impatient is because they don't respect SEO.

They don't respect the process, the effort, or the patience that SEO requires.

They don't respect the fact that SEO is a long-term game, that SEO takes time, and that SEO is not a magic bullet.

They don't respect the fact that SEO is not a one-time thing, that SEO needs constant maintenance, and that SEO is not a guarantee.

They don't respect SEO.

They just want results.

Fast.

 

– Solution #3: Manage Them

The best way to deal with impatient clients is to manage them.

You need to set clear and realistic expectations and goals and communicate them frequently and transparently.

You need to show them the progress and the results and explain them clearly and honestly.

You need to manage them.

How?

 

Here are some tips:

• Use SMART goals: Use SMART goals to set clear and realistic expectations and goals. SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. For example, instead of saying “I'll rank your site higher,” say “I'll rank your site for 10 relevant and profitable keywords on the first page of Google and Bing within 6 months.”.

• Use milestones and deadlines: Use milestones and deadlines to break down your SEO project into smaller and manageable tasks. For example, instead of saying “I'll do SEO for your site”, say “I'll do keyword research by next week, content optimization by next month, link building by next quarter, etc..

• Use reports and updates: Use reports and updates to show your progress and your results. For example, instead of saying “I'm working on your site”, say “I've increased your site's authority by 10%, your site's traffic by 20%, your site's revenue by 30%, etc.”. Use tools like https://www.bing.com/webmasters/ or https://datastudio.google.com/ to create and share your reports and updates.

 

By managing your impatient clients, you can help them respect SEO better and keep them satisfied and loyal.

Conclusion

In this post,

You learned how to deal with impatient SEO clients who want results FAST.

 

You learned that there are three common types of impatient SEO clients:

• The unrealistic client, who has unrealistic expectations and goals

• The demanding client, who has high expectations and standards

• The impatient client, who has reasonable expectations and goals, but wants to achieve them faster than possible

 

You also learned that there are three main reasons why they are impatient:

• They don't understand SEO

• They don't trust SEO

• They don't respect SEO

 

And you learned that there are three ways to deal with them:

• Educate them, by explaining what SEO is, how SEO works, and why SEO matters

• Reassure them, by showing them that SEO works, that SEO delivers, and that SEO lasts

• Manage them, by setting clear and realistic expectations and goals, and communicating them frequently and transparently

 

By following these tips, you can deal with impatient SEO clients better, deliver results, and get paid.

I hope you found this post helpful.

If you have any questions or feedback, please use the comment section.