Day: November 3, 2020

Keywords are one of the most critical components of marketing and SEO.

Long-tail keywords are a type of keywords that help in bringing in a more refined audience to your site.

Finding the right keywords and especially long-tail keywords for your website can be difficult.

Are you worried about finding them for your content? Fret not because, with SEMrush, you can get the best long-tail keywords that will help increase your reach. 

 

What are Long-Tail Keywords?

Long-tail keywords are more refined keywords that often include the specifics about a particular topic.

They have low search volumes. This is because they are very specific. 

Until and unless someone is genuinely interested in the topic, they would not search with these keywords.

However, 

It also leads to long-tail keywords having a higher conversion rate than the regular keywords of particular content. 

Additionally, the combined reach of multiple of these keywords is often higher than that of regular keywords, even the high-volume ones.

These keywords are usually phrases containing three or more words.

It is understandable because the more someone will look for a specific item, the more words they will type to make their results more selective. 

For example;

A regular high-volume keyword can be blue shoes. 

The corresponding long tail keyword for this can be “blue shoes that are washable,” “blue shoes with floral designs,” and more. Therefore, they are useful to lead to appropriate landing pages. They are also easy to promote. Usually, they can function with only an initial on-site optimization.

No other particular activities are required as such.

The cost per click or CPC for these keywords is also low due to the low competition and search volume. Nevertheless, the quality of the audience that these keywords bring is very high. 

These keywords are not the most beneficial for small websites that offer multiple services. They are more useful for larger websites and services, including eCommerce services. Use long tail, tailored keywords with specific phrases. It will be easier for you to rank your website higher by building its authority with bigger keywords that target potential traffic. 

 

 

How to Find Long-Tail Keywords Using SEMrush?

To use long-tail keywords, you need to research thoroughly.

In-depth investigation and experimentation are required as these keywords are highly specific and often unique to the topic. 

You should also update this list from time to time. A long-tail keyword list is the most resourceful when it is constantly up-to-date.

At SEMrush, 

You can get a list of long-tail keywords tailored to your content with just a few clicks.

Applying these methods, you can quickly get a list of long-tail keywords that will help you grow your content. You can do this in the following two ways.

Using the SEMrush Keyword Magic Tool

With the SEMrush Keyword Magic tool, you have to input keywords and your target country. 

SEMrush will generate a list of keywords. 

You can apply various filters to these as needed. 

Some of the filters include; volume, difficulty, and number of words. 

You can also choose from a broad match, exact match, related keywords, and more.

Keyword Manager is also made available to store all the keywords for later research. It is an excellent way to organize all the keywords – On final audit – The “export” button is made available to download your keywords.

Using the SEMrush Topic Research Tool 

The SEMrush Topic Research Tool is another useful tool to help you look for long-tail keywords.

This tool provides you with a number of different topics and several other information related to your keyword topic. Recent headlines regarding your keyword topic and questions are also presented. 

You can use these to get an idea of what your audience research topic. 

Subsequently, 

you can tailor long-tail keywords for your content.

A handy tool when you need to update your keyword list. 

Endnotes

In case you have not had much success with regular seed keywords, you might just want to switch to long-tail ones. You must continually evaluate your traffic and update your keyword list to get the most engagement on your content.

With easy tools like the ones available at SEMrush, it is easy to achieve these tasks! 

 

SEO-Friendly content is a type of content written to help the search engines identify and understand what the content is all about and whom it targets. 

SEO or Search engine optimization can benefit your site in multiple ways by increasing the traffic and audience reach.

You can find a wide range of content in diverse categories on the internet, but not all of them can attract organic traffic. 

The question is,

How can you determine the success of your content? 

SEMRush is the most powerful SEO tool used by SEO professionals, including keyword research, runs an SEO audit of your website page or blog, creates content templates, improves your website’s readability, and much more.   

Steps To Create SEO Friendly Content With SEMRush

SEMRush is a trusted tool by many big corporations or internet marketers across the world. It helps you build your content from scratch and lead to rank it at the top of the search engine. 

Let us look at how you can create SEO-Friendly Content with SEMRush.

Research Your Topic

You have an idea of what your content should talk about, 

But,

Do you know whether people on the internet want to read about? If not, you should start researching what is already trending on the internet.

SEMRush’s Topic Research tool will show the content with the highest search volumes, headlines that relate to the audience’s interest, and questions people ask on Google. 

You can get a rough idea about what the audience is looking for and generate a new concept based on that.  

Narrow Down Your Topic Research

To start researching the topic in the Topic Research tool, 

Enter a phrase or a keyword you want to know.

The tool will show you the results under different subtopics, out of which you can prioritize your search as per your goal.

• Difficulty: Analyze the difficulty level of the topic to find which one is easier to promote
• Volume: The topic that is most searched by the user
• Topic Efficiency: Based on both difficulty and volume 

Look For What People Ask

Looking at what questions people ask on the internet will give you enough ideas to target those questions and solve their queries. 

You can look for the Questions section in the Topic Research tool for detailed review.

Search For Your Relevant Keywords

Now that you have decided on your topic, 

it’s time to look for the relevant keywords with the Keyword Magic Tool’s help. 

As soon as you enter your target word, the tool provides you with a wide range of related keywords grouped in different sub-list to make it easy for you to explore all the entities. 

Analyze Keyword Difficulty

Make sure you analyze the Keyword Difficulty to evaluate your target keyword’s competitive score so that you can pick out low competitive keywords for your content.

At SEMRush, 

You can find the Keyword Difficulty score (KD%) on your keyword report page.

Optimize Your Meta Description

It is not just your headline visible on the search engine page, but also the Meta descriptions in the form of search engine snippets. 

Your Meta description should give brief information about your content, and it does not necessarily be identical to your title.

You can use the SEMRush Site Audit Tool to analyze the overall health of your website.

The results will show you if there are any duplicate Meta descriptions or create issues for the website to rank higher in the search engine.

Optimize Your Content Language And Length

Now that you have the perfect topic, keywords, and Meta description with you, it is time to move on to the most important part, that is, content creation. 

However, 

Before directly dwelling on writing, there are few things that every writer must consider:

• Determine the language difficulty
• Structure your content length 
• Make it reading by using different subheading and bullet lists

SEO Content Template on SEMRush helps you do exactly what you need. You can easily set up an SEO Content template by searching for the topic or keyword you have in your mind. 

The result will show you what your competitors are writing to create your content from a different angle.

Ensure Your Content Is SEO- Friendly Before Publishing

In SEMRush, 

You can make use of SEO Writing Assistant to analyze that your Content is SEO-friendly before you publish it on the internet. SEO Writing Assistant is also available as an add-on for WordPress and Google that connects your Google or WordPress content with SEO Content Template. 

SEO Writing Assistant will check your overall readability score and tone consistency and recommend additional keywords for your content to make it identifiable for the search engines.

Final Thoughts

To create SEO-Friendly content is not an easy task, but with SEMRush, you require less effort to analyze and get your content optimized to become SEO-Friendly. 

Now that you know the steps to make your content SEO-Friendly with SEMRush, it’s your time to apply these strategies to your content and make it rank higher in the search engines.

 

The companies that keep an eye on their competitor’s businesses are more likely to grow drastically than those who don’t. They reach incredible heights of success in a little time frame. 

However, 

Why is it so? 

Why competitive analysis plays such a significant role in any business, and where to find your rivals? All the questions must have hopped in your mind by now. 

Importance of knowing your competitors

It enables you to understand your market and business from the outside, which helps you comprehend the competitive advantages and disadvantages of your business. 

It also gives you an idea of the competitor’s current and future goals.

This is the principal reason knowing your competitors has earned so much prominence in today’s online world. 

However, the main question is where to find your competitors?

Where to find competitors?

In today’s business world,

Where thousands of businesses are already established in the market, and hundreds of them are trying to get incorporated every day, it becomes challenging to locate specific competitors for your business.

 This is where tools like SEMrush comes to your rescue. 

SEMrush provides you with excellent tools that you can use to discover your rivals effortlessly. So let us find out some of the ways through which SEMrush enables us to find competitors.

Position Tracking

For a set of target keywords,

It is always a good idea to check where you or your competitors stand in the search rankings. This helps you capture the success pointers of the businesses who top the ranking list to improve your own company.

You can track the status of the top 20 competitors’ positions on a search ranking list for a specific set of the target keyword. 

Steps

• data-preserver-spaces=”true”>Create a project for your domain in SEMrush.
• Now, in that project section, you will see the option of position tracking on the navigation bar. Click on it.
• Enter your targeted keywords and locations.
• Head to the competitor’s discovery tab, and you will see the list of top 20 competitors. 

Organic Competitor’s Report

We all know that landing on a search engine results page organically drives more website traffic. So it becomes essential to scrutinize the websites competing with you on organic search results. 

Steps

• On your dashboard, there is a navigation bar on the left.
• Scroll down to Domain Analytics.
• Now, click on the organic research option.
• Enter your domain name in the search bar. The organic research page will pop up.
• Next, go to the competitor’s tab, and you will see a list of competitors.

PLA Research Tool

PLA stands for product listing ads.

They generally rank at the top of SERPs and displays more detailed ads than the text ads. Whenever a search query is raised, the PLAs get placed on different positions on the results page. SEMrush presents this tool to understand the positions of you and your competitor’s website on the SERPs. 

Steps

• Head to the Domain analytics option on the navigation bar. 
• Click on the PLA research tool.
• Now, go to the competitor’s tab, and analyze the list of PLAs who are your competitors. 

Market Explorer

Market Explorer is a tool that provides you an overview and metrics about how your competitors are performing in the industry.

You can see the traffic size of your competitors, and also the traffic trend.

This tool is fantastic, as it provides information about the number of customer’s visits to your site or their age and gender. 

Steps

• Go to the Marketing Insights option displayed on the navigation bar.
• Click on the Market Explorer tool.
• Enter your domain in the search box.
• Move down to the market relevant sites option available at the end of the page. 

Endnotes

It is always important to be one step ahead of your competitors in any field of life.

This is possible only when you have a clear idea about the plans and strategies of your rivals.

Therefore, to expand your business, it becomes necessary to keep watch on your competitors’ activities. 

We hope this guide gave you an insight into the tools of the SEMrush to help you with your competitive analysis.