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Niche Edits vs. Guest Posting ; Taking a SIDE !

Around 75% of internet users say they never click past the first page of search results! Why is this important? If your business is on the second page, it won’t have a chance of getting the traffic you need. Improving your search ranking on Google and other search engines is the ultimate goal. Two effective strategies to build your backlink profile are guest posts and niche edits. Guest Posts Guest posts refer to written content containing a link back to your target URL. These posts are targeted and relevant to your niche. They allow you to control keywords in the article title, and because of this, they tend to see significant traffic. There’s no question about the effectiveness of guest posts. They improve your traffic and benefit the sites that publish them. They require time to write the content and can take a while to gain momentum, but once the posts start driving traffic to your site, they continue to generate traffic for a long time. Guest posts also offer a sort of quid pro quo, as you are benefitting from the traffic and backlinks, and the owner of the site is getting additional content. Additionally, over 60% of readers perceive blogs with multiple authors to be more reputable. The main problem with guest posting is that one post is not enough. It takes many over some time to make an impact, and the time involved in creating that much content does not make for good ROI unless you are willing to put in the hours and money to develop dozens of posts in a short time. For many businesses, this is not an option. Niche Edits Niche edits link to your website from existing content on other sites within your niche. This strategy involves adding backlinks to websites that already see steady traffic and are related to your business. They’ve become extremely popular because they’re safer than PBNs and boost your backlinks from real, authentic, established websites and blogs that are already indexed and ranked by Google. Placing your links on established sites directs targeted traffic to your site. It is a safe, low-risk strategy, making niche edits excellent for those who are new to SEO. Because you are <a style=

Around 75% of internet users say they never click past the first page of search results!

Why is this important?

If your business is on the second page, it won’t have a chance of getting the traffic you need. Improving your search ranking on Google and other search engines is the ultimate goal.

Two effective strategies to build your backlink profile are guest posts and niche edits.

Guest Posts 

Guest posts refer to written content containing a link back to your target URL.

These posts are targeted and relevant to your niche. They allow you to control keywords in the article title, and because of this, they tend to see significant traffic.

There’s no question about the effectiveness of guest posts.

They improve your traffic and benefit the sites that publish them. They require time to write the content and can take a while to gain momentum, but once the posts start driving traffic to your site, they continue to generate traffic for a long time.

Guest posts also offer a sort of quid pro quo, as you are benefitting from the traffic and backlinks, and the owner of the site is getting additional content.

Additionally, over 60% of readers perceive blogs with multiple authors to be more reputable.

The main problem with guest posting is that one post is not enough. It takes many over some time to make an impact, and the time involved in creating that much content does not make for good ROI unless you are willing to put in the hours and money to develop dozens of posts in a short time.

For many businesses, this is not an option.

Niche Edits or Curated Links

Niche edits link to your website from existing content on other sites within your niche. This strategy involves adding backlinks to websites that already see steady traffic and are related to your business.

They’ve become extremely popular because they’re safer than PBNs and boost your backlinks from real, authentic, established websites and blogs that are already indexed and ranked by Google.

Placing your links on established sites directs targeted traffic to your site.

It is a safe, low-risk strategy, making niche edits excellent for those who are new to SEO.

Because you are only placing a link, website owners are more likely to agree to post it than an entire article, and it is cheaper than guest posting, so you’ll get more bang for your buck. Even if you already have a solid SEO plan in place, adding niche edits can help improve your ranking and diversify your strategy.

Are you looking for fast results?

Once you place your niche edits, you’ll generally start seeing results within days.

Let’s walk through this example:

Before making edits, your website is ranked 30th on Google search. You make the niche edits on a handful of authority sites that have real, steady traffic within your niche, and within a couple of weeks, you’ll see your website on the first page of search results.

To create a niche link, you’ll first need to select your target URL – generally your homepage or a targeted campaign page – and your anchor text.

Next,

You’ll need to find relevant websites or blogs where you want to insert your link and contact the owner.

Make sure you’re reaching out to the right sites by asking yourself:

  • Is this site relevant to my brand?
  • Does this site have enough steady traffic to make an impact?
  • Is it an appropriately aged site with authority?

So, you’ve compiled a list of relevant websites to reach out to with your niche links.

What’s in it for them, you ask?

More than 30% of bloggers say that updating content produces positive results for them as well. It is a win-win.

 

Guest Posting or Niche Edits – Which Strategy is Right for your Business?

There is no right or wrong answer.

It depends on your goals and what type of results you want.

If you’re looking for a long-term backlink strategy with the bonus of traffic from related sites, then guest posting may be right for you.

But if you are purely interested in increasing your backlinks, then niche edits are perfect, particularly for those who are just starting with SEO and want the ability to have a low-risk way to build their rankings.

Like guest posts, they will increase your backlinks through high-quality, relevant sites; but since there is no content to write, they are more affordable.

Putting it into Perspective – Guest Posting vs. Niche Edits.

 

Guest Posts

Niche Edits

●      Allow you to control the keywords used in your content and title

●      Put your link inside fresh content

●      May drive traffic to your site if your content is relevant enough

●      Can take weeks or months to gain momentum

●      Require more time and money to write the content

●      Cost less than guest posts and have higher ROI

●      Put your link inside aged content

●      Allow you to build link power very quickly

●      Give you results within days

●      Benefit the authority websites when they edit links on older pages

●      Are more likely to be accepted by authority pages than new content

Conclusion


The bulk of traffic for most websites comes from organic search.

Google is responsible for over 90% of total organic traffic. And where you end up in those results will determine the amount of traffic – and profit – your website brings in.

To end up on the first page of search results, you need a solid backlink strategy like guest posts or niche edits.

Both approaches are valid, yet differ in many ways.

Ask yourself:

  • Do I have time and money to create content for guest posts?
  • Do I want to see long-term traffic that can come from guest posts?
  • Do I only need backlinks to improve my ranking quickly?

And nothing is saying you can’t use both strategies.

If you start with niche edits and see great results, you may want to create some guest posts to boost your backlinks further and drive more relevant traffic to your site.

Armed with these highly effective strategies, you can ensure that your website reaches its full potential.

Do you feel we miss anything with this comparison?

We would like to hear from you. Use the comment box below to tell us about your backlink strategy.

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67 Keyword Research Tips & Tricks That Will Save You Time [The Complete List]

keyword research tips

Finding the perfect keywords for your content isn’t easy, and it can take time to find the right words to fit the overall impression you want to provide to your audience.

Over time.

Each and every SEO professional, myself included, had to learn how to make keyword research work for them, which is why I’ve created this guide with the best keyword tips and tricks to help you save time and give you a head-start towards finding the best keywords for your venture.

Understand What Keyword Research Is

If you want to understand how to perform keyword research, you’ll need to understand what keyword research is.

It’s not just Googling keywords associated with your topic,

Though that is part of it.

There are tools out there to help you along the way, and there are methodologies purpose-built for helping you find the best keywords for your niche.

Ask Yourself the Right Questions

Before you begin your keyword research, you should ask yourself some questions about your niche and brand.

For example;

You can ask yourself what you’re looking to get out of your keywords and where you want to go with your brand.

This will help you to get a better grasp of which keywords will work for your brand.

Brainstorm Ideas

This will be your first step in actually performing keyword research.

You can brainstorm ideas for potential keywords you’d like to use now or in the future.

Create a List of Topics Based on Your Business

After you’ve brainstormed keyword ideas,

You may want to do the same for any topics you wish to address on your site based on your customer journey.

Questions that customers may have about your offerings and informative topics around your brand.

Search Google

Google is an excellent tool for those who are looking for keywords.

There’s a section on the first page for other topics people have been searching for, which often includes keywords associated with the keywords you’re already researching.

Use Paid Tools

Paid tools are a great way to find the right keywords for your specific niche.

They often simplify the task of finding relevant ideas and gathering the crucial data that you’ll need to make a decision on whether or not a given keyword is worthwhile.

Know When to Use Paid Tools

Realistically,

There are some great free options out there for those who are working on a budget.

You’ll want to use paid tools when you need to know more information about your keywords, including their search volume, competition, intent and LSI variants.

Work with Seed (Short-Tail) Keywords

Short-tail keywords are 1-2-word keywords for general topics.

i.e., parenting hacks or red shoes.

Work with Long-Tail Keywords

Long-tail keywords are longer than three words and are more specific.

i.e., parenting hacks for single dads.

These keywords typically have significantly less competition than short-tail keywords.

Don’t Rely on The Keyword Difficulty (KD) Metric

With some paid tools,

You’ll have a KD value pop up.

These values aren’t always accurate.

So it’s always best to manually analyze your competition ranking on SERP for those keywords to see how comparable your site’s metrics are against the ball-park of the top-ranking competitors.

Understand Keyword Difficulties (KD)

Google determines keyword difficulty based on hundreds of factors.

Unless you have direct access to this algorithm, paid tools can’t predict KD with complete accuracy.

While you should take KD with a grain of salt, it may give you a better idea as to which keywords are and are not a good focal point for starting your campaign.

Piggyback on Niche Competitors

We all have competitors in our fields.

And you can find useful tips when you look at what they’re doing successfully.

Manually Audit the SERPs

While this might sound complicated, it doesn’t take long.

You can do this in less than an hour, and it can give you an idea as to how you’re holding up against the competition.

Filter by Search Volume

I always try to choose my keywords based on their search volume.

Doing so ensures more people visit to your site.

Know Your Website Strength

To maximize your keyword efficiency.

it helps to know where your strengths lie within your website.

Check Competitor Backlink Profile

Your competitor’s backlink profile will tell you which keywords they’re using, which can give you an idea of which ones you should use.

Check Competitor Blog Topics

Competitor blogs are great opportunities for keyword research.

Check Competitor Keywords

Just like looking over their blog topics.

I like to see which keywords they use openly on their website.

Hone-In on Your Niche

To figure out the best keyword.

You need to hone-in on your niche and specify what you’re representing.

Hone-In on Your Brand

Honing in on your brand is an opportunity to create your overall image.

And to figure out which vibe you want to replicate with your keywords.

Keyword-Rich Domain Name.

This is a great way to boost your SEO.

You can look at your competitor’s domain name to see how they’ve incorporated keywords into it, or you can do it yourself.

Look Over Wikipedia

Wikipedia’s table of contents can give you some great keywords for your site.

Find Keywords on Reddit

I always use Reddit in my research.

This is a great way to find out what people are looking for and to find relevant keywords. A good tool for Reddit keyword research is questionsdb.io

Use YouTube Suggest

Much like Google, YouTube’s suggestion section can give you some insight into which keywords people are looking for.

Google Keyword Planner

Google’s Keyword Planner is an excellent tool for those who need both keyword suggestions and for those who need to plan and record information about previous keywords.

Work with UberSuggest

UberSuggest will give you possible topics or keywords based on a keyword you’ve entered.

This is one of my recommended free keyword research tools you should be using.

Avoid Generic Keywords

You should avoid generic keywords because they won’t attract people to your specific site.

Avoid Stop Keywords in URL structure.

Stop keywords like; is, that, we, to are best avoided in your URL structure.

Work with Body Keywords

Body keywords are the ones you use most in your text. Incorporate them intelligently into your text.

Work with Head Terms

Head terms are the high-volume and highly-searched keywords you’ll incorporate into your site.

Consider Affiliate Marketing

Affiliate marketing allows you to incorporate more keywords into your subtitles that are valued highly by Google.

Use Google Trends

Google trends can give you an idea of what’s popular right now.

Use Google Analytics

Google Analytics will keep you up-to-date with which keywords are and are not working for you.

Use a Spreadsheet

A spreadsheet is a great way to keep track of everything you’ve done thus far.

Use Google AdWords

Google AdWords has a great list of keywords to choose from when you’re running ad campaigns.

Use Negative Keywords

Negative keywords allow you to prevent a specific keyword from affecting your SEO or Google ranking.

All About Localized Keywords

If you have a small business.

It can be a great idea to adhere to your local population.

Search Through Recent News

To find keywords that people will be more interested in, it may be a good idea to look through recent news.

Think About Your Audience

To find keywords that tailor to your audience, You need to consider who your audience is.

Focus on Your Ideal Audience

After figuring out who your audience is, you should consider who you want your audience to be.

Write for Your Audience

It can be easy to create stuffy content that’s full of keywords that don’t fit the voice of the text but remember to put your audience before your keywords and to create good content.

Consider Spoken Keywords (Voice Search)

With Alexa, Siri, Google, etc.,

You’ll also need to consider oral keywords when creating content.

Create Keyword Silos

Keyword silos map out keywords that are relevant to each other or that can feed off one other.

Consider Relevancy

When creating content with keywords

I always ask myself whether this content will fit into the scope of my work thus far and whether it’ll fit into the bigger picture.

Think About Innovation

When I say innovation, you may also want to consider unique keywords.

Usually, these will be long-tail keywords.

Think About Descriptive Features

You can also incorporate descriptive features into your long-tail keywords, like colors or numbers.

Use SEMrush

SEMrush is similar to UberSuggest. It gives you an idea of which keywords are stronger than others and which are going to be more popular.

 

Look Toward Internal Databases
Your computer comes with some great programs pre-installed to help you analyze data like excel.

Look at Your Topic

 

Look at your topic to find possible keywords.

You should look at the overall meaning of your topic and why you want to write it in the first place. You can find some keywords here.

Rewrite Your Keywords

When you have a good set of keywords figured out, you can create new ones by rewriting them.

Use Yoast SEO

The Yoast SEO extension can rank how well your content is doing on the SEO scale and can tell you where you can improve regarding your keywords.

Start Broad – Then Narrow Down

I always start with broad keywords, and then I narrow them down to be more brand-specific.

Look Toward Your Own Blog

You may have lots of content that you can spin or expand on if you’re stuck.

Consider Where Your Audience is in Their Journey

The audience’s journey determines which keywords are more applicable.

Consider Seasons

Choose keywords based on the season to be more relevant to searches. Keywords with “Christmas” intent works best in December.

Consider When Your Audience is Researching

Knowing when they’re looking for content will help you to decide on the right keywords.

Consider the Location

Next, you’ll need to consider where your audience is searching from.

Analyze On-Site Queries

The topics your visitors are searching on your site tell you which keywords are in demand.

Know Where to Place Your Keywords

Where you place your keywords will affect your ranking.

You should have a keyword in your title, in your main heading, and in your first sentence. From here, you should have a ratio of about 7 keywords per 1000 words in your body.

About Keywords and Backlinks

You should be including keywords in your backlinks, which weigh more in search engines.

My anchor formula is NBLEG

N – Naked
B – Brand
L – LSI
E – Exact
G – Generic / General

Know-How Much is Too Much

Keyword spamming/stuffing will destroy your SEO.

Stock Image Descriptions

 

The alt text of stock images will often have keywords incorporated.

Offline Magazine Covers

Magazine covers are littered with keywords, making for quick and easy keyword research.

Consider PPC Campaigns

PPC campaigns are a great way to find new keywords for your content.

Use Keywords to Drive Blog Topics

Just like you can use your topics to find keywords, you can find topics based on keywords.

Remove the “fluff”

Remove any unnecessary words from your keywords because search engines don’t recognize them.

Understand Google Algorithms

While no one can genuinely understand Google’s algorithms, there are regular updates available about how changes in the algorithm can affect rankings.

Final Thoughts

Keyword research doesn’t have to be challenging.

If you choose to follow the range of tips I’ve laid out in this article, you’ll definitely have a leg up on the competition!